Sustainable Fashion: A New Outlet Driving The Growth Of Enterprises In The New Environment

Recently, to Fashion transparency Innovation Center The online activity "2022 China's sustainable fashion - a new outlet driving the growth of enterprises in the new environment" was held to analyze the new outlet of fashion enterprises in the new environment for fashion enterprises. Mr. Xie Qing, executive vice president of China Textile Industry Enterprise Management Association, was invited to give a speech, We also invited Mr. Shen Haoran, senior manager of Euromonitor International for sustainable development, Mr. Qu Weifeng, founder of leverage's supply chain management, and Ms. Jiang Wei of Bureau Veritas international testing group, respectively.

The event focused on the transformation of enterprise economic development, corporate influence, public responsibility and science and technology under the new normal. Mr. Yang also released the first transparency index report of China's fashion industry, 2021, China's fashion industry transparency index report, Objective to see the transparency of the whole fashion industry from the perspective of the whole industry chain.

The following is the guest's speech:

More and more people are asking enterprises to improve the transparency of sustainable information, make environmental information more intuitive, and distinguish products that can have a positive impact on climate. Investors require a comprehensive understanding of the impact of enterprises on climate, reduce risks, and fully grasp investment opportunities. Both needs should be met continuously. and Fashion industry As the second largest industry affecting environmental pollution, while actively practicing sustainable development, it is also necessary for enterprises to show their sustainable path to the public. Based on this, in 2022, fashion transparency innovation center, a professional service agency for sustainable development of China's fashion industry, will be held in 2022- Ftic was born. After a year of research and professional research, it published the first research report 2021, China fashion industry transparency index report, and established a professional transparency index system for China's fashion industry and international sustainable standards- The difference between CFTI and other professional organizations in the world is that the CFTI index system does not rely on enterprises' voluntary uploading or disclosure of information according to the organization's requirements to judge the degree of transparency, but relies on the extremely transparent index independently developed- RTI cloud system helps enterprises realize online carbon inventory, carbon assessment, carbon report and ESG target implementation management, assessment and improvement in a digital way; Finally, with ESG performance Kanban and blockchain technology, the public can trace and supervise at any time to avoid "green" and "dispute", and present the footprints of enterprises to change the environment and promote social progress to the public and society with a transparent attitude. This 2021 China fashion industry transparency index report has selected a number of sustainable fashion leaders with a mentality of encouragement and support Pioneer enterprises, pioneer enterprises, I believe that all efforts of society, media, the public and enterprises will protect our planet and create a better life.

Why should enterprises practice sustainability? Can sustainability really reduce costs and stimulate sales? Can consumer awareness of the brand be driven? The brand development of any industry in China is pure marketing. To today's position, if you want to impress consumers, you must return to emotion, that is to show your life scene, the life value appeal advocated, and your social responsibility to consumers, so as to increase the trust of consumers and improve the rapid growth of enterprises.

What is the pursuit of digital green development advocated by the government now? At the same time, the pursuit of high-speed and high-speed value of human beings can be achieved. While creating wealth and a better life, we can not do without environmental protection, respect for humanity and civilization. Digitalization is the foundation of society, and the sustainable economy is an important force of digital development in the future.

Some enterprises think that it is difficult to survive under the epidemic situation. There is no energy to practice sustainable development after economic recovery. In fact, this idea is wrong. Sustainable development is not a short-term and optional option. It is an inevitable means of future opportunities and growth. Sustainable development is not just superficial advertising. It can really change our society and economy, and will become the core force of economic growth. We must add green digital and intelligent manufacturing before talking about digital factory and intelligent manufacturing, because only in this way can the factory have the value of investment.

Based on sustainable development, new energy, digital, new retail and new consumption and lifestyle will become the mainstream of the future market. If sustainable development is also in the great change of technological revolution and innovation, under such great changes and opportunities, enterprises will achieve great growth. Whether in developed countries or in the new economic community, one third of consumers will choose products and brands to buy according to the impact of enterprises on the environment and society. Therefore, enterprises with sustainable development and good reputation, and enterprises willing to show sustainable transparency value to consumers in the future, will get more opportunities for growth.

Mr. Shen Haoran of Euromonitor International said: the 2021 China fashion industry transparency index report refers to the guidelines of the current standards on ESG, sustainable development and dual carbon strategy, as well as some key national policies and guidance. We hope this report can comprehensively refer to the world's common standards, In a verifiable way, the achievements of sustainable development of China's fashion industry will be displayed to consumers, government, peers, investors and more stakeholders, so as to further enhance the cognition and implementation of "ecological civilization" strategy in China's fashion industry.

This report focuses on the textile industry. The purpose of this report is to voice the voice of China's clothing industry to the world and let the world see the footprint of sustainable development of China's clothing industry. Enterprises include listed and unlisted enterprises, including industry, manufacturing, retail, etc. The purpose is to see the transparency of the whole fashion industry from the perspective of the whole industry chain.

This report sets three levels of indicators, including the first level indicators, five second level qualitative changes, and 298 bottom level topics, to comprehensively examine the development of enterprise transparency. The first level indicators include policies and regulations, corporate governance, traceability, social responsibility, environment and climate. Each module has specific requirements and dimensions.

In order to guide more Chinese fashion enterprises to join the transparency index and enterprise influence evaluation, the report released the list of three dimensions, namely: influence leader enterprises, influence pioneer enterprises and influence pioneers. In fact, the influential leader enterprise is an evaluation and mark of the credibility of the Chinese fashion industry in shaping enterprise influence and brand influence, and also an evaluation of the transparency of Chinese fashion enterprises in practice.

Through the transparency index, we can see whether the enterprise has carried out the actual action of ESG, how to carry out the action and how the specific results are displayed in the transparency index report. We believe that the transparency index report can drive and support the development of ESG of enterprises in the future.

Qu Weifeng, founder of leverage's supply chain management, said: for 2021, China's fashion industry transparency index report, we hope to promote the development of sustainable transparency of China's fashion industry. The original intention of the whole project is to promote the establishment of a sustainable transparency index of China's fashion industry, which is compiled from an international perspective and Chinese characteristics, It also forms the active participation of China's fashion brands and retailers to show China's responsible image to the world, issue the voice of China's sustainable development to the world, and convey China's good cases and China's self-confidence to foreign stakeholders; As an important participant of this project and report, we compiled the evaluation criteria and questionnaire, analyzed the questionnaire submitted by the participating enterprises, studied the case, and finally presented the report;

Although this is the first report of China's fashion industry, there will be various challenges and shortcomings, but we still work hard for it; I also hope to get your support and more suggestions, so that we can do better in the follow-up report and work.

　　 Standard report of transparency index

The formulation of "2021, China fashion industry transparency index report" refers to international conventions, standards, guidelines and suggestions on improving labor safety and interests, business ethics, environmental protection, and sustainable procurement in enterprise operation and supply chain, such as gri unified standard for sustainable development report 2018, code of conduct for csrd China supply chain responsibility data platform, etc.

This report assesses and analyzes enterprise questionnaires and Internet big data, and comprehensively discloses the process of sustainable development and transparency management of China's fashion industry. A third-party expert team is composed of experts in the field of sustainable development of domestic and foreign institutions to ensure the fairness, impartiality and openness of information, as well as the credibility, authenticity and public value of the report.

Bureau Veritas international testing group Jiangwei also shared with you the enterprise certification:

　 The trend of sustainable development

In the past three years, the strategies of greenhouse gas emission, carbon peaking and carbon neutralization are Brand business At the same time, it is also a rare opportunity. In 2020, the global total emission of greenhouse gases will be 51 billion. The "zero" we hear now is not really zero emission in the real sense, because it is very difficult for economic development and many enterprises to achieve this "zero".

The original sustainable development is the icing on the cake, the enterprise layout ahead of time, but now sustainable development is an urgent action, is to show the enterprise brand responsibility and social responsibility. For the textile industry, in March this year, the EU also issued the EU sustainable product ecological design regulation and the EU sustainable and circular textiles strategy, which means that we should redefine the sustainability of products from the ecological design link at the forefront of the value chain, and products that do not meet the definition of sustainable products will not be sold in Europe.

　 Sustainable development solutions

The implementation of sustainable solutions in the field of textiles and fast fashion is also in line with EU regulations. Although it is a framework requirement at present, the solutions and methods of these businesses are not unfamiliar to us. We hope to work with more enterprises to solve the problems related to sustainability. This is not only the requirement of the upstream platform, but also the requirement of the downstream and retailers. We hope that every link of the upstream and downstream can be compatible with each other and break through the international and domestic barriers.

Many brands in China are becoming more and more responsible, and their sense of social responsibility is becoming stronger and stronger. Consumers' environmental awareness is also becoming stronger and stronger. They are increasingly transforming from scale economy to sustainable development economy and green economy. The market for sustainable development is very huge. We will pay more and more attention to sustainable development and help fashion industry create a world of trust.

At the end of the event, Mr. Yang Dayun released the list of influential leading enterprises in 2021: China fashion industry transparency index report. They are: Shenzhou International Group Holding Co., Ltd., bosden International Holding Co., Ltd., Guangdong Yida Textile Co., Ltd., Haining China Leather City Co., Ltd., Anta Sports Goods Co., Ltd YAYING Group Co., Ltd., Guangdong camel outdoor products Co., Ltd., anlifang Holding Co., Ltd., Zhejiang Samma Clothing Co., Ltd., baoxiniao Holding Co., Ltd.

At the same time, in the report, dozens of enterprises were rated as influential pioneer enterprises, including Jihua Group Co., Ltd., Shenzhen gelisi Clothing Co., Ltd., Fujian qipinlang Industrial Co., Ltd., rihe Rongmei Co., Ltd., and steady Medical Products Co., Ltd. Mr. Yang Dayun also said: the transparency index report will be published once a year, hoping that the transparency index report can provide a certain degree of reference standard for the industry, including investors and the government.

At the end of the meeting, Bosideng Mr. Gao Dekang, chairman of the board of directors of International Holding Co., Ltd., and Mr. Wan Guangyang, general manager of Guangdong camel outdoor products Co., Ltd., respectively delivered speeches as representatives of influential leading enterprises. We firmly believe that as long as we stick to our original intention, focus on the future, seize the opportunity of the times and act in accordance with the trend, we will be able to fly against the wind!