Market Dynamics: Retail Sales Of Women'S Wear Goods Decreased By 35.91% Year On Year In May

According to the monitoring data of the national business information center of China, due to the frequent epidemic situation, many shopping malls only retain the livelihood security business such as catering and supermarkets. In May 2022, the retail sales and retail volume of women's clothing goods of key large-scale retail enterprises (mainly department stores) decreased to a large extent, The retail sales of women's clothing decreased by 35.91% year-on-year, and the retail sales of women's clothing decreased by 31.69% year-on-year 。

From the brand data in May, the average retail price of women's clothing brands was basically the same as last year. The comprehensive share of brands with an average price between 600 yuan and 900 yuan increased by 1.97 percentage points year on year, while the comprehensive share of brands with average price between 1500 yuan and 2500 yuan decreased by 2.85 percentage points.

Top 10 brands in 2022 YAYING, Gedi, langzi, icicle, amashi, collettier, Jiuzi, Vero Moda, only, nals The total market share of its brand was 13.22%, down 1.29% year-on-year and 0.18% month on month. Among them, the market share of amash and langzi this month increased by 0.29% and 0.21% year-on-year.

China's women's clothing brands have been in a decentralized competition pattern with low concentration for a long time. This is mainly due to the high growth rate of the number of women's clothing brands, the differentiation and diversified demand of women's clothing, which makes the brand loyalty low, which also provides the living space for various brands with different styles. With the rapid development of women's wear market and intensified competition, the trend of Chinese women's clothing brand, scale, fashion and personalization is becoming more and more obvious.

In the changing environment of female consumers' demand, strong design and development force, flexible and effective operation mode enhance the brand competitiveness. Through differentiated positioning, multi brand business layout is adopted to improve the coverage of consumer groups. For example, YAYING group, through its rich creative design, exquisite craftsmanship and fashionable expression of integration of Chinese and Western culture, focuses on developing the main brand EP and its new independent fashion and collection store brands, bringing unique and elegant oriental life art to more and more women. Langzi group carries out multi brand layout in the medium and high-end women's wear market. These brands interpret their multi-level understanding of fashion with different styles to meet the personalized needs of different consumers.