Chinese Brands Found On Fashion Week Show

It's not easy to find Chinese brands on fashion week shows that people all over the world are keen to watch. However, with the rise of young Chinese designers, the emergence of Chinese elements and brands has become more and more frequent. Recently, Xander Zhou aw22 & pre 23 collection has launched a jacket with a large tool bag inside, which is quite suitable. Although this style has appeared in some movies, it is another thing to design a fashionable upper body.

Xander Zhou was founded in Beijing in 2007. Although the initial positioning is to do men's wear, most of the pieces designed by the designer, born in 1982, are more ambiguous about gender boundaries. Although they are not neutral designs, they have a different flavor. This release of the new jacket also adhere to this style, not to add neutral design, but the details of the part, it does have a variety of styles and elements of the fusion trace. The clothing overall collocation is comfortable, relaxed and practical, which has many elements and temperament of Chinese style.

This Multi Tool jacket can be said to be convenient for many camping and fishing enthusiasts. These young people live a relaxed, leisurely life and have a high purchasing power. So these young people are more concerned about the practicality and functional attributes of the product itself. But on the other hand, young people's interest in digital and virtual clothing is also increasing. The tide of digitization has a great impact on the trend youth, and the way of thinking has also changed. With different perceptual themes, different topics and performances, the meaning and taste of some frequently mentioned symbols are not necessarily known by most people. With the addition of Chinese elements, Xander Zhou's feeling is more connotative and more in line with its original positioning.

In the fashion circle, the difference is that each brand designer is sparing no effort to pursue those new and coming elements and trends. However, some brands are good at reviewing and re feeling the past design, and continue to sublimate and improve the previous design level. On the contrary, they have made more powerful works and successfully created new works. Xander Zhou may have learned experience and inspiration from the old culture of China.

The addition of Oriental culture and elements facilitates people in other countries and regions to understand and explore oriental culture. At the same time, this way of deconstruction to design also gives Chinese people a new perspective to understand and understand the so-called Chinese elements and Oriental temperament. Is this your new product?