Fashion Shenzhen: Fashion Big Wave Town Unlocks New Trend

In 2021, Dawan District Office of Shenzhen Municipal Party committee issued the guidelines for the construction of Guangdong, Hong Kong and Macao Dawan District, and Longhua District was given the goal orientation of emerging industry highland and fashion industry new city. As one of the six key industrial areas in Longhua District, Dalang fashion Town, with an overall planning area of 11.97 square kilometers, is the only unique fashion town in the bay area.

Since its establishment in 2003, relying on women's fashion brand advantages, Shenzhen's fashion technology advantages, Guangdong Hong Kong Macao Bay Area's international trade circulation and consumer market network advantages, the town has been transformed into a fashion enterprise cluster area with the goal of building "two districts and three centers" and building "world-class fashion town", From the original foreign trade export OEM processing to a cluster of headquarters enterprises with its own brand.

From the original industrial workers based talent structure transformation to fashion creative talent gathering area, established the number of fashion enterprise brand, the number of listed enterprises, economic aggregate, market share in the country's first leading advantage. Gradually build a fashion industry cluster with fashion headquarters gathering, designers gathering, brand gathering, activities prominent and consumption active, and a world-famous fashion center characterized by originality and design, and a fashion featured town with fashion industry cluster.

　 About fashion big wave Town

There are many famous brands in the town, such as masfield, Goliath, Yinger, Clarette, fancino and caldanton, and a number of fashion headquarters enterprises such as love, yizhihui, Mulan, Huaxing, etc. the town also attracts Italian brands krizia, British brands L.K. Bennett, and so on Laur è and other luxury brands have entered Germany.

There are 613 fashion enterprises settled in the town, and more than 80% of them have their own brands, including 6 well-known trademarks in China, 17 famous brands in Guangdong Province and 9 famous trademarks in Guangdong Province. It has formed an industrial pattern of "National Women's wear looks at Shenzhen, Shenzhen women's wear looks at big waves".

The town has won the national level, such as "national independent innovation demonstration area", "national foreign trade transformation and upgrading demonstration base", "national fashion clothing industry famous brand demonstration area", "fashion industry cluster regional brand construction pilot", "China clothing regional brand pilot area", "Guangdong Province's first batch of characteristic town creation demonstration points", "Dalang China clothing regional brand pilot" Provincial honor.

On July 14, 2020, Dalang fashion town was approved to join the pilot project of "world class fashion town" jointly built with China Textile Industry Federation. It has become a national benchmark industrial cluster area, a gorgeous business card of Shenzhen and Longhua District, and a banner of the development of China's clothing industry.

　　 Brand introduction

Bling space white collar dress

Shenzhen yueshangyue Clothing Co., Ltd. was founded in 2015 by a designer with 20 years of working experience. White collar dress is a brand of designer women's wear with design and development services, OEM customization and network channel sales. It is a 25-35-year-old urban woman. The design relies on the fashion matching mode and the researched quality to deliver love happiness positive energy, and advocates noble and high-quality work social life.

Brand information

Product category: Women's wear

Product segmentation: suit, dress, coat, trousers, sweater, coat

Style orientation: customized white collar business fashion ladies' style

Age: 25-35 years old

Order price: spring and summer: 399-7999 yuan, autumn and winter: 499-9999 yuan

Booth No.: 2c01-6

Brand information: Shenzhen Zhuoyi jushang Trading Co., Ltd. was founded in 2011 in Shenzhen, the capital of women's wear. It is a growing company, focusing on design and development and advocating new fashion lifestyle.

Product category: full range of women's wear

Product segmentation: dress, skirt, shirt, pants, knitting, coat, coat, down jacket, fur / fur

Style orientation: simple Europe fashion and leisure

Age orientation: 20-40 years old

Order price: spring and summer: 200-3000 yuan, autumn and winter: 280-12000 yuan

Booth No.: 2c01-11

Calico collection, a brand of Shenzhen Jingying High Fashion Co., Ltd., was founded in 2017 by Luo Yuhao, a Chinese designer who graduated from the Royal College of art and cooperated with international superstar lady gaga. It is simple, elegant and elegant.

Product category: clothing

Product segmentation: suit, trousers, dress, coat, skirt, vest, jacket, coat, windbreaker, coat

Style orientation: zhongdashu

Age: 20-45 years old

Order price: 500-10000 yuan

Booth No.: 2c01-13

　　“Ebea "The brand was founded by Shenzhen Bomei Industrial Co., Ltd. in 2020 in Dalang fashion Town, Shenzhen. Ebea brand series products are originated from Spanish style, integrating Asian body design, natural comfort and noble fashion coexist, constantly upgrading fabric technology to comply with fashion trends, brand and product design have been integrated into one, greatly improving the happiness and confidence of users.

Brand information

Product category: underwear and household clothes

Product segmentation: female bra, underwear, underwear, men's underwear, men's and women's household clothes, pajamas, etc

Style orientation: professional healthy and comfortable adjustable underwear

Age orientation: women aged 25 to 48

Order price: spring and summer: 200 yuan - 1000 yuan, autumn and winter: 300 yuan - 1800 yuan

Booth No.: 2c01-2

Shenzhen Guyan Xiangsong clothing culture and creativity Co., Ltd. is a clothing design company which develops with design and development, customized, small and refined batch sales. Based on the "customized from the heart" and "etiquette as the core of the development of cultural concept of the brand company; The brand is positioned as "dress aesthetician", which means to integrate the Humanistic Connotation Design of "etiquette" into the appearance and taste of "dress" The core value pursuit of the company and brand is to customize high-quality clothing, service and spread high-quality clothing culture and life attitude from the perspective of human normal life and environmental protection concept.

Brand information

Product category: Men's and women's wear

Product segmentation: top, bottom, dress

Style orientation: Elegance

Age: 22-55

Order price: (batch and single product) 500-10000 yuan

Booth No.: 2c01-12

Hollycoose was established by hollycose Clothing Co., Ltd. as a light luxury designer fashion brand, it hopes to convey an emotional state of "inner peace", pursue the common line of power and beauty, explore the inner strength of women's flexibility, relaxation and firmness, and trace their ever-changing contour in life through fashion language, Capture the sharp and profound female light and shadow.

Brand information

Product category: Women's wear

Product segmentation: top, bottom, coat, dress

Style orientation: 20-35-year-old women in new era and new city

Age orientation: 20-35 years old women in new era and new city

Order price: (retail price) top 500-1600 yuan, dress 900-2500 yuan, bottom 500-1500 yuan, coat 800-3000 yuan

Booth No.: 2c01-1

Shenzhen DreamWorks Brand Design Co., Ltd. was established on June 6, 2012. After years of market precipitation and accumulation, the independent designer brand "Joyce en Bleu" has a complete R & D team of 15 people, and has achieved the R & D achievements of 1000 styles every year; Complete production and quality inspection chain.

Brand information

Product category: Women's wear

Product segmentation: T-shirt, knitwear, shirt, sweater, suit, vest, vest, waistcoat, dress, skirt, trousers, jumpsuit, windbreaker, overcoat, coat

Style orientation: intelligent urban fashion, elegant, wise girls and pretty women, born in the 70s, 80s and 90s

Age: 28-45 years old

Order price: spring and summer: 899-2299 yuan, autumn and winter: 2399-4999 yuan

Booth No.: 2c01-8

Junne, an independent designer brand of Shenzhen liuyanjun Clothing Co., Ltd., was established in 2017, focusing on knitted women's wear and advocating the light luxury concept of knitting soft sculpture. Starting from a tough line, through unlimited design techniques to express the feminism of softness in the outside and firmness in the inside, to create a modern wardrobe for independent women in all walks of life.

Brand information

Product category: Women's fashion knitting

Product segmentation: top, bottom, coat, dress

Style orientation: fashionable and modern

Age: 25-45 years old

Order price: spring and summer: 299-599 yuan, autumn and winter: 599-899 yuan

Booth No.: 2c01-7

Muture, a brand of Shenzhen Jueye Clothing Co., Ltd., was founded in Shenzhen in July 2020. Muture advocates the free and boundless living state, combines the casual and rational methods, takes the inner feelings of the wearer as the basis, and presents the balance of conflicts and rules from a multi-dimensional perspective. Mutture is committed to creating a young brand with "no gender, no pressure, no boundary, no concept and no scene".

Brand information

Product category: Women's wear

Product segmentation: coat, coat, top, bottom, dress

Style orientation: no gender

Age: 20-35 years old

Order price: 190-3000 yuan

Booth No.: 2c01-15

Shenzhen Mubian Clothing Co., Ltd. was founded in 2017. It mainly provides @ sgnk products for buyers and Internet customers. The company's service tenet is to provide customers with fashionable and popular products, high-quality and cost-effective products, and fast and high-quality service for customers.

Brand information

Product category: Women's wear

Product segmentation: fashion women's wear

Style orientation: Fashion light fashion women's wear

Age orientation: 30-40 years old

Order price: spring and summer: 380-2980 yuan, autumn and winter: 380-5980 yuan

Booth No.: 2c01-10

The brand spadeace of Yiman design (Shenzhen) Co., Ltd. was founded in 2022. With years of experience in the overseas clothing industry, he devoted his love of fashion design to S.A.

Brand information

Product category: Women's wear

Product segmentation: top, bottom, coat, dress, sweater, coat

Style orientation: Drama color

Age orientation: 20-30 years old

Order price: 500-5000 yuan

Booth No.: 2c01-14

"Timelines" was established by Shenzhen hemi Clothing Co., Ltd. its brand positioning is based on the cross scene of youth commuting. It is designed to convey the fresh structure and shape, combined with the technology green functional fiber materials, etc., focusing on the core items of suits and down, creating a compound closed-loop supply chain ecology.

Brand information

Product category: (about 20% of men and women with the same style) suit, down

Product segmentation: fashionable women's wear

Style orientation: commuting, college, national trend

Age orientation: 18-30 years old

Order price: spring and summer: 200-2680 yuan, autumn and winter: 400-4988 yuan

Booth No.: 2c01-3

Wud Youwu, Chinese original designer brand. Founded in 2008, Shenzhen Youwu clothing has always been led by original design, advocating the concept of sustainable development, adhering to the combination of minimalist style and structural design, and retaining the interesting elements in the accidental process. At the same time, it will also combine some art IP.

Brand information

Product category: design category women's wear

Product segmentation: fashionable women's wear

Style orientation: commuting

Age: 25-35 years old

Order price: spring and summer: 168-1680 yuan, autumn and winter: 268-3988 yuan

Booth No.: 2c01-4

Small cloud Technology Co., Ltd

Slide up and down to view brand information

Xiaokongyun is a professional digital short video content service provider, providing supply chain digital services for textile and garment upstream and downstream customers, and providing a complete set of sales and management solutions for product short video content production, publicity and promotion, so as to solve and realize the development needs and promotion of customers' digital enterprises.

Brand information

Product category:

1. Xiaokong video app

2. Small empty textile applet

3. Digital short video content service

Booth No

　　2C01-16

Xingshang Brand Culture Communication Co., Ltd

Shenzhen Xingshang Brand Culture Communication Co., Ltd. is a visual creation organization integrating commercial photography and creativity Fashion town is a famous visual creation institution in China. Since its establishment in 2009, the brand has always provided customers with high-quality visual services.

Brand information

Booth No.: 2c01-9

29-31 July 2022

2C01, hall 2, Shenzhen Convention and Exhibition Center (Futian)

Fashion big wave town will appear in fashion Shenzhen Exhibition