Attention: AI Media Consulting Released The Top 10 Chinese Women'S Underwear Brand List

Recently, iimedia research, a world-famous third-party data mining and analysis organization, has published the "golden list of AI media", the top ten brands of Chinese women's underwear in the first half of 2022. Ubras, urban beauty and red beans are among the top three.

In addition, there are Gorrell, manifen, Aimu, Gujin, Hengyuanxiang, dianfen and jiaonei. In addition to Germany's dianfen, the remaining 9 brands on the list are domestic brands.

"Ai media gold list - Top 10 brands of Chinese women's underwear in the first half of 2022"

Under the background of increasing social consumption level, the improvement of people's pursuit of life quality leads to the increasing demand for underwear and other close fitting clothes, which promotes the further development of China's underwear market. According to iimedia research, the scale of China's underwear market will reach 211.5 billion yuan in 2021, and it is expected to reach 273.4 billion yuan in 2027.

Solve the pain point of traditional products and rise of new sharp brands

In the list of top 10 Chinese lingerie brands in 2022, there are traditional brands such as urban beauty and red beans, as well as emerging brands such as ubras and jiaonei.

In terms of the classic market situation, the market is slightly weak. Among the top 10 brands in tmall Taobao underwear market in 2021, the sales performance of classic brands such as Antarctica and Hengyuanxiang is good, but the growth rate is weak. The sales growth rate of Antarctica is only - 44%. However, the growth of new brands such as ubras and jiaonei is strong, with a year-on-year growth rate of more than 60%.

With the dilution of brand power, traditional products may show a gradual downward trend. On the basis of the original products, the new sharp brands mainly focus on the difficulties in size selection and comfort, and upgrade the selling points, scene integration and brand value of the products, so as to obtain high-speed growth.

Huge market boosts the development of domestic underwear brands

With the improvement of women's self-awareness, more and more women begin to pay attention to their own needs and pleasure. Underwear market categories continue to be subdivided, and representative brands such as traceless underwear, big chest underwear, sports underwear, and no size underwear appear, and most of them take comfort as the main selling point, which is easy to attract consumers to pay for "freedom".

In addition, thanks to the development of the Internet, consumer shopping is more convenient than in the past, overcoming the category restrictions and the difficulty of returning and exchanging goods. Online shopping further helps consumers form purchase decisions and consumption impulse.

According to iimedia research, the global underwear market size has expanded from US $68.595 billion in 2013 to US $75.521 billion in 2019. Due to the impact of the epidemic, the underwear industry market will fall into a low period in 2020, and the market scale will be lower than that in 2013, to 66.98 billion US dollars. However, in 2021, the situation will improve and recover to $74.476 billion. It is expected that the global underwear market will continue to expand in the next few years, reaching US $94.105 billion in 2026.

In 2021, the U.S. women's underwear market share is close to $18 billion, followed by China, with a market share of more than $17 billion in 2021. European countries, such as the UK, Germany and Italy, have market shares ranging from $2.34 billion to $3.56 billion. China has become one of the main markets of women's underwear in the world. As a result, under the strong demand, China's underwear track has been paid more attention to by capital, and new brands have emerged.

In addition, according to the list of top 10 brands of Chinese women's underwear in the first half of 2022, foreign brands are only Diane Fen, and domestic brands are dominated by the Chinese market, with a small share of foreign demand.

Most of the brands in the coastal areas, and the top ten Guangdong accounted for the top four

From the perspective of regional distribution, the brands in coastal areas account for a large proportion of the brands on the list, including urban beauty, Corell, manifen, Gujin, Hengyuanxiang and jiaonei. Among them, there are four brands in Guangdong, namely, metropolitan beauty, greyl, manifen and jiaonei. Thanks to the support of coastal economic policies, sufficient labor force and technological innovation and other factors, it provides fertile soil for the development of these brands.

Consumer demand upgrading, brand competition is becoming increasingly fierce

With the increase of consumers' pursuit of underwear quality, the underwear industry has begun to be more refined. The concept of distribution and brand in China will be further strengthened. Netsheng brands, which focus on different female underwear segments, will further rise and become the focus of capital attention.