Leyou Launched The Public Welfare Joint Fund Of "Ge Rui Family * Li Yan" To Help Children With Cleft Lip And Palate "Smile New Life"

In the early autumn of August 2022, Leyou, an omni channel service provider for pregnant and infant children, has its own clothing brand Gerry family Together with Beijing Yanran Angel children's Hospital, we launched a children's sweater jointly named by gerryjia * Li Yan, a baby painting series, and launched a public welfare action of "smiling newborn" to care for children with cleft lip and palate. This program will help children's cleft lip and cleft palate in all channels.

In legend, children with cleft lip and palate are little angels born with kisses. In fact, cleft lip and palate is a common birth defect in oral and maxillofacial region. In China, on average, one child with cleft lip and palate is born every 20 minutes, and about 30000 new children with cleft lip and palate are born every year. On May 27, 2012, the first private non-profit general hospital for children in China, Beijing Yanran Angel children's hospital was born out of love. The hospital is committed to creating a complete cleft lip and palate treatment center to provide high-quality medical services for children with cleft lip and palate. In the past ten years, more than 8000 cleft lip and palate operations have been completed, of which nearly 6000 are free of charge, bringing hope to more families. As a public welfare children's Hospital, Beijing Yanran Angel children's hospital has also launched the "art in hospital" project. Through art exhibitions, concerts, concerts, handicraft salons and other art and education projects, the children can forget the pain temporarily and make the hospital a place to heal their body and mind. The inspiration of this public welfare co branding fund comes from the childhood paintings of Li Yan, a volunteer of Yanran. Both sides hope to exert the power of healing through art and hand in hand to deliver love to children.

Under Leyou Clothing for pregnant and infant children Since 2021, it has launched a series of "baby paintings" inspired by children's hand-painted works, so that small painters can become little designers and put on their beautiful childhood. This time, Gerry family and Beijing Yanran Angel children's Hospital launched a public welfare cooperation. Li Yan's childhood paintings were selected, and design elements rich in public welfare concepts were implanted. Through the optimization of worsted fabric, the co branded Gerui family * Li Yan children's sweater was created, which is comfortable and easy to match and contains beautiful expectations. From August 16, the series of products will be officially launched in Leyou's 500 stores, APP / applet and mainstream e-commerce platforms such as tmall, Jingdong and Shuo Yin. From August 16 to 29, the "smile new life" public welfare action jointly launched by Leyou & Gerry family will also be launched simultaneously on the above platforms. At that time, when parents buy new clothes for their babies, they can offer love to children with cleft lip and palate by purchasing public welfare co branded funds, give them education of love and sharing, help them harvest the first public service certificate in their life, and spread the seeds of public welfare to their hearts.

Founded in 1999, Leyou is a professional all-channel service provider for pregnant and infant children. It is a trustworthy brand of China's new family. Gerry family is a private brand of Leyou, providing 0-12 years old for new families Clothing for pregnant and infant children , is affectionately called "indispensable brand in children's Wardrobe". Leyou group regards "carefree parenting and healthy growth of children" as its corporate mission. It always keeps in mind the social responsibility of the brand and has been giving back to the society through the practice of public welfare. Over the years, Leyou, together with public welfare organizations, mother and baby brands and tens of millions of member families, have spread the seeds of charity and sharing to the hearts of babies by donating idle clothes and sharing baby photos. The launch of the public welfare co branded fund is a brand-new exploration of Leyou's in-depth combination of public welfare and brand / product. It is hoped that through this subtle way, the concept of "putting public welfare on and spreading love out" can be rooted in children's young and pure hearts.