Balabala: March Into The Meta Universe And Launch The World'S First Digital Spokesperson For Children

Yuancosmos is a new Internet application and social form that integrates various new technologies. It breaks the restrictions of time and space, making all "dream linkage" very possible. At the same time, it also integrates technology and trends, and has a strong social attribute, The popularity of the concept of meta universe has given birth to more consumers' concerns and needs for "virtual space".

It is learned that with the fashion industry gradually marching into the meta universe and starting to create virtual images for layout, fashion technology has been pushed into the spotlight, and powerful virtual communities are forming in the meta universe. Digital and younger transformation is the thinking and exploration of fashion brands in the era of meta universe. More brands use meta universe / virtual human as the carrier of content output, Enter the track of youth marketing.

　　 Barabara As an industry-leading National Children's wear brand which takes stimulating growth inspiration as its own duty, it has always been persistently practicing around the "Chinese dream" to help children weave their dreams freely and to empower themselves with self-expression and creativity. This coincides with the concept of dream making, unlimited creativity and open exploration of the meta universe. Balabala is also always aware of the opportunities of the meta universe, catering to the preferences of the new generation of families, and creating a new field of communication with consumers. This year, balabalabala will start the meta universe plan, focus on the concept of digital spokesperson, use technology support, and combine "virtual human" and "social interaction" to further diversify the layout.

The world's first "children" digital spokesperson, enabling brand IP value

Digital man is the most important role in the metauniverse Balabala It will enter the local meta universe and locate the strategy direction of digital human by using no boundary, no imagination and no scene restrictions. Balabala's "super realistic digital man" was born under the concept of meta universe. According to Baidu query, this is the world's first digital children's man, and it is also Balabala's new marketing strategy of "timeliness precision + Creative thickness + absolute flow". As the world's first digital children's person, it not only highlights the unique existence, but also establishes balabalabala's leading position in the children's wear industry. The digital man is named Gu Yu, which means that rain produces hundreds of grains. The solar term of grain rain brings abundant rain and promotes the growth of all things. This is in line with the "most understanding of growth" advocated by Balabala brand Values coincide. Gu Yu is full of oriental characteristics and has a strong Chinese cultural heritage, which conforms to the era background of the rise of the current national tide.

In terms of appearance, Gu Yu has a typical oriental oval face, large and deep eyes, round nose tip, slightly warped corner of mouth, fairy ears and high strength to restore the skin texture of real people. As China's first Trans reality, trans dimensional metacosmic super realistic "children" digital human, Gu Yu is not only a string of simple codes, but also a brand symbol with temperature. Through digital people, balabalabala elevated the brand concept to the spiritual connotation of personification, and created a unique multi universe life experience scene in a more diverse field.

In addition to balabalabala's spokesperson, Gu Yu is also an IP with dual attributes of independent children's fashion blogger and virtual idol. Balabala hopes to create an independent children's fashion digital person through IP. She can break through the boundary between reality and virtual reality, and deduce human imagination into reality in a more innovative form. At the same time, Gu Yu is also an all-around cool girl, with excellent sports ability, extraordinary artistic aesthetics and super music talent. At the same time, Gu Yu is also a little fashion expert, little sportsman and little artist. She keeps learning and growing, and reveals more of her talents and dreams. Compared with a single human spokesperson, Balabala Gu Yu, the digital spokesman, has a more aesthetic, realistic, story and experience sense, enabling the brand gene from the inside out. Next, Gu Yu will also appear in Balabala yuan universe show and various fashion activities. With the blessing of new era, new technology and new content, children are encouraged to weave their dreams freely and pursue their dreams bravely without fear of time and space. 　　

Taking science and technology as the carrier, setting up the benchmark of children's fashion

In the digital era, brand is no longer an illusory and distant concept, but can directly face consumers. It is understood that Balabala will also try a series of meta cosmos concepts such as NFT digital collection and virtual wear in the future, explore the channel between physical products and virtual products, create scarcity and collectibility, conduct deeper emotional and value communication between products and users, improve brand marketing sharpness, and provide innovative digital experience for China's cutting-edge families and children.

From being out of the circle to breaking the circle, balabalabala, as a leading brand of Chinese goods in children's wear industry, is not only devoted to helping the "China dream" with domestic fashion, but also constantly expanding the boundaries of multiple user circles. The concept of digital man is another attempt of balabalabala in brand building and providing better growth experience in the process of deepening the strategy of "global upgrading and rejuvenation". It breaks the boundary of dimensional wall through virtual image, opens the favorite password of generation Z, and leads the new trend of children's fashion, At the same time, on behalf of Chinese brands, it has proved to the world that "domestic products should be self-improvement, and domestic products have become stronger".