Rylee + CRU Officially Appeared, The Popular Overseas Mori Children'S Wear Brand Finally Came To China!!!

Domestic Fashion Blogger Rylee + CRU, a brand that says "super nice! But super hard to buy!" has officially landed in China at the end of 2021, and finally there is no need to do overseas shopping!

Rylee + CRU by renowned illustrator Kelli Murray was founded in 2014 and was born in California. After eight years of development, clothing design is full of art and imagination, known as the ceiling of children's illustration. The illustration style takes nature as the element, and designs all kinds of forest printing which are unique and difficult to copy. At present, there are four brands in the ryee + CRU family: ryee + CRU, noralee and Quincy Mae and playxplay can meet the needs of children aged 0-14 on different occasions to create a safe, soft and natural series of internal and external clothing accessories. Kelli, founder Murray brand It's Rylee, CRU and Quincy Mae was founded after the names of her three children. Her children are a constant source of inspiration, and all the artwork is original and hand drawn. The fabric is soft and comfortable for the baby. At the same time, Kelli is constantly inspired by nature, travel, nostalgia, and other creative and dreamy people in life. Among them, her "magic forest" and "secret garden" series are sought after by consumers.

In recent years, Rylee + CRU has accumulated a lot of fashion iron powder overseas, which is very popular with Hollywood stars and overseas bloggers. Since its landing in China in 2021, the brand's natural exposure flow in new media channels has reached 20 million +. Nowadays, the mothers and babies bloggers and fashion bloggers of little red book have one in hand, which is the forest department with artistic temperament in their eyes Children's wear brand 】。

Now the Rylee + CRU brand is owned by MIF (meet in) of China MIF company is the general agent of Shanghai Mingfu company. MIF company provides one-stop service of design, production management, brand management and sales operation for global famous clothing brands and brand rookies. When the Rylee + CRU brand just landed in China in 2021, it attracted many dealers' attention and joined in, successively settled in the key channels of East China, South China Vientiane City, Beijing Blue Harbor, Beijing SKP, Shanghai Jiuguang Department store. As soon as Shanghai Jiuguang Department store opened in 2022, it won the top three sales of children's clothing for two consecutive months! Now, the investment and expansion of China's exclusive stores are also in full swing, and will soon appear in Henglong, K11, etc.

There are many kinds of encounters in the world, and the most precious one is to meet you. I see you are born, whining and learning MAE), I will accompany you into the garden and listen to the secret of flowers (Rylee + CRU); Summer wind rippling day, I want you to put on beautiful clothes（ NORALEE ）All of which makes me happy.