Inventory: How Much Do You Know About The Domestic First-Line High-End Women'S Wear Brand Enterprises

Women's wear is the most active, the most complex demand and the largest capacity of the sub industry in China's clothing industry. Referring to the clothing market structure of developed countries, although the consumption scale of women's wear market in China has exceeded that of men's wear market, the market share of women's wear is still lower than that of mature foreign markets such as Japan and the United States (the market capacity ratio of women's and men's wear is about 2:1).

Euromonitor predicts that the multiple of China's women's to men's retail sales will reach 1.79 times in 2023; The proportion of medium and high-end women's clothing retail sales in the women's clothing market shows a steady upward trend, which is expected to increase to 23.4% in 2023.

The first-line high-end brands in the category of medium and high-end women's wear are the most attracting attention in the industry. The outline of the 14th five year plan clearly proposes that we should take the lead in cultivating a number of high-end brands in the field of consumer goods such as clothing and home textiles, and the prosperity of high-end women's wear brands is highly visible; On the other hand, the accelerated expansion of the domestic high net worth group has provided sufficient impetus for the consumption of middle and high-end women's wear. According to the relevant research report data, the proportion of the high net worth group aged 30-49 in China is as high as 65%, which provides a broad space for the Value Mining of middle and high-end women's wear.

So, what are the better first-line women's clothing brand enterprises in China? According to the brand positioning and market performance, the Greater China Market Research Center of global fashion intelligence bureau makes an inventory of domestic top-end women's clothing brands.

　 Beijing

　　 Langzi Co., Ltd

Company overview: in 2000, Lance brand was born. In 2006, langzi Co., Ltd. was established. In August 2011, it was listed on A-share market. It was the first listed company of domestic A-share of high-end women's wear in China; Lancy's brand name comes from Bourbon Lancy, an ancient city with beautiful scenery and long history.

At present, the fashion women's clothing business of landsie is mainly Lancy, lime flare, m.tsubomi, liaalancy and L ? Ncy from 25) and young brands Lancy from 25, L ? There are 7 independent brands, such as jomtt, phine and so on.

In recent years, Lanzi has extended from clothing beauty to Yanmei, and built a pan fashion business ecosystem focusing on fashion women's wear, medical cosmetology and green baby children.

　　 First line brand: Lancy langzi

Target audience: 25-55-year-old urban elite women with successful career, charm, experience and influence.

Market performance: in 2021, the revenue of langzi brand is 1.229 billion yuan. 70% of langzi's terminal stores are in the top five in shopping malls or mall stores, which is one of the top 10 brands of women's wear in China.

Company performance: in 2021, the company's revenue is 3.665 billion yuan, and the net profit is 187 million yuan; By the end of 2021, the company has 638 stores in China.

　 Nanjing:

Jinhong Fashion Group Co., Ltd

Company overview: vgrass brand was founded in 1997. In 2012, the brand moved its marketing and operation headquarters to Shanghai. It was listed on the A-share main board of Shanghai Stock Exchange in December 2014. It is the second medium and high-end women's clothing company listed in China. It has three private brands: vgrass, Yuanxian and teenie weenie.

　 First line brand: vgrass

Target audience: elegant, confident, pursuit of quality of life of urban fashion women.

Market performance: the revenue of vgrass brand in 2021 is 1.1 billion yuan, with a year-on-year growth of 11%.

Company performance: in 2021, the company's operating revenue is 4.324 billion yuan, and the net profit is 224 million yuan. By the end of 2021, the company had 1429 offline stores.

　 Shanghai:

Di Su Fashion Co., Ltd

In 2002, the company was founded in Wenzhou for the overall value of women's clothing. Since its establishment, the company has established dazzle, diamond dazzle, d'zzit and razzle (men's wear) brands around the positioning of medium and high-end brands. In June 2018, DeSO fashion was listed on the A-share main board of Shanghai Stock Exchange.

　　 First line brand: Diamond dazzle

Target audience: elegant urban women aged 30-45 who pursue high-end, exquisite and fashionable life.

Market performance: positioning high-end, benchmarking international light luxury brands, although the current revenue is not high, the future will gradually expand in the existing scale year by year.

Company performance: in 2021, the company's revenue is 2.898 billion yuan, with a year-on-year growth of 13%, and a net profit of 689 million yuan. The revenue of dazzle, diamond dazzle, d'zzit and razzle in 2021 will be 1.632 billion yuan, 202 million yuan, 1.026 billion yuan and 33 million yuan respectively.

In 2021, Desu fashion has the highest gross profit rate and net profit rate among women's clothing enterprises, with a gross profit rate of 76.59% and a net profit rate of 23.8%. By the end of 2021, the company has 1199 retail stores nationwide.

　　 Icicle Zhihe group

Company overview: Taking the way of nature as the concept, simple, high-end and contemporary as the characteristics, using natural fabrics to meet the needs of modern urban people, is an important representative of China's advanced ready-made clothing industry. It was founded in 1997. At present, it has icicle, silex salex and ecobaby baby, which was launched in 2011

Ice Homme men's wear brand line, after acquiring French brand carven Carden in 2018, was reorganized into hecafun group in 2020, with its headquarters in Paris, France.

Icicle Paris flagship store

　 First line brand: icle

Target audience: urban white-collar workers and elites over 25 years old who advocate natural, comfortable and environmentally friendly dressing experience.

Market performance: icle has set up more than 270 stores in China (2020 data). In the past three years, it has continued to grow at a rate of 30% - 40%. The annual sales volume of icicle's main stores is as high as 50 million yuan, ranking first in the high-end first-line women's wear industry.

　　 Zhejiang

YAYING Group Co., Ltd

In 1988, the company's six brands, including YAYING PAIA enpaiya, Daya + dayajia, double love beiai, Graceland Yalan famous store, littlt space children's wear. The brand focuses on the continuous excavation and deduction of Chinese traditional culture, aesthetics, clothing and craft, integrates the contemporary aesthetic taste, creates elegant dress and quality life for women pursuing Chinese style high-grade lifestyle, and shapes the image of China's high-end fashion brand.

　 First line brand: EP YAYING

Target audience: 28-45 years old urban fashion elite women, pursuing fashion, exquisite and elegant lifestyle.

Market network: at present, there are more than 800 boutique stores in more than 210 cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Macao.

　　 Anzheng Fashion Group Co., Ltd

Company overview: founded in 2001, it has four own fashion brands, namely "JZ Jiuzi", "IMM Yinmo", "moissac mossak" and "anzheng anzheng"; Its holding brands include frog prince, one of China's top ten children's wear brands, and colored beetle, a baby clothing brand. The company also jointly operates a Korean children's wear brand, allo & Lugh, in Greater China. In 2010, the group's operating headquarters moved to Shanghai. In February 2017, it was listed on the Shanghai Stock Exchange,

　　 First line brand: JZ Jiuzi

Target group: 35-50 year-old urban elite white-collar women who pursue elegant and implicit, gentle and graceful, and advocate perfect and exquisite life.

Market performance: revenue of 1.118 billion yuan in 2021.

Company performance: in 2021, the company's operating revenue is 3.078 billion yuan; In 2021, there are 2235 stores in China.

　　 Xiamen

Baozi (China) Co., Ltd

Company overview: in 1961, Baozi was born in the port city of Toronto, Canada, mainly engaged in men's and women's clothing, sunglasses, handbags and other popular accessories; Founder, Mr. Luke Tanabe, in 1993, Baozi group became one of the first global high-end fashion brands to enter the Chinese market; In 2003, Baozi group was listed on the Hong Kong stock exchange; In 2021, the 60th anniversary of the founding of the brand, the headquarters of baozi group in China will be settled in Shanghai, and Xiamen is the brand operation center.

At present, there are four main brands: ports 1961, ports international, ports pure and ports v.

　 Ports: a first-line brand

Target audience: mature and fashionable women aged 25-45 years old, pursuing exquisite and elegant, modern and high-end.

Company performance: in 2020, the revenue will exceed 3 billion yuan; As of 2021, the group's four brands have 205 regular retail stores in China.

　　 Xinhe Co., Ltd

Company overview: jorya, founded in 1992, is one of the domestic independent high-end women's wear brands with a long history. It has seven women's wear brands jorya, jorya weekly, Amani, givh Shyh, Caroline, aivei and QDA. In October 2020, Xinhe shares were listed on the Shenzhen Stock Exchange.

　 First line brand: jorya

Target audience: 22-45-year-old urban mature women, pursuing refined and elegant elites in social, cultural, artistic and commercial fields.

Market performance: the sales revenue of two core brands jorya "and" jorya weekend "account for about 50% of the company's total revenue. Jorya brand revenue continues to grow, driving the healthy development of other brands.

Company performance: the operating revenue in 2021 is 2.1 billion yuan. The net profit was 287 million yuan. By the end of 2021, it had 496 stores in all provinces, municipalities and autonomous regions, as well as in Taiwan and Macao.

　　 Shenzhen

Masfield fashion group

Company profile: founded in 1993, now has marisfrol, zhuchongyun, AUM, krizia, K krizia, marisfrol Su, mju: t (men's wear) and ruiruiriui, eight fashion brands and MDC design collection platform, "fitting home" fashion new retail platform.

　　 First line brand: marisfrolg

Target audience: 30-50-year-old urban elite women with elegant taste, fashion and implication.

At present, it has opened more than 700 stores in domestic and foreign markets.

Shenzhen gelisi Clothing Co., Ltd

Company overview: since its establishment in 1996, it has gathered together the Chinese high-end fashion brand Ellassay, German high-end women's clothing brand Laur è L, American light luxury fashion brand ed hardy, French designer brand iro Paris and British contemporary fashion brand self-port. It has formed an international brand matrix integrating fashion, fashion brand, light luxury and online celebrity, covering different market segments. It was listed on the Shanghai Stock Exchange in April 2015.

　　 First line brand: Ellassay

Target group: modern urban women who pursue fashion, elegance and pay attention to the quality of life.

Market performance: in 2021, the brand revenue of Ellassay is 1.012 billion yuan, with a year-on-year growth of 7.8%. By the end of 2021, the number of Ellassay brand stores was 276.

Company performance: in 2021, the operating revenue is 2.363 billion yuan, with a year-on-year growth of 20.42%; The net profit was 304 million yuan. By the end of 2021, it has 550 brand stores.

　 Yinger Fashion Group

Company profile: founded in 1996, it has six brands: Yiner Yiner, insun Enshang, Psalter poem, song of song, obbligato origardo and XII basketball. In the country has 15 regional sales branches, more than 1500 stores.

　 First line brands: Song of song, obbligato

Target customers:

Song of song: a new fashion celebrity pursuing elegant taste and perfect life quality, as well as the urban upstart female class.

Obbligato: a French luxury lady who pursues softness, delicacy, confidence, easygoing and personality.

Winner fashion holding group

In 1994, koradior, the predecessor of kosedior, was founded in Shenzhen Co, cadidl, fuunny feelln eight independent brands. It was listed on the main board of Hong Kong in 2014. It is the first high-end women's clothing listed company in Shenzhen.

　　 First line brand: koradior coretti

Target group: high end urban fashion women who are committed to young fashion, pursuing elegance and romance, leisure and elegance.

Market performance: in 2021, the brand revenue was 2.325 billion yuan, with a year-on-year increase of 37%.

Company performance: in 2021, the operating revenue is 6.355 billion yuan, and the net profit is 562 million yuan; It is the only one with two brands over 1.3 billion in China's medium and high-end women's wear industry. By 2021, the total number of offline retail stores of the company has reached 2041, including 1558 Direct stores.

Source: global fashion intelligence agency Greater China Market Research Center