Fabric Star: Weiqiao Textile Cotton Durable Antibacterial Products Advocate Green Fashion

Under the guidance of China Textile Industry Federation and sponsored by textile and garment weekly magazine, China fabric star survey has been held for 11 consecutive sessions, and has been warmly participated by more than 2000 well-known fabric enterprises in China. In order to further discover and promote excellent fabric enterprises and effectively build a professional service platform for accurate connection between upstream and downstream of the industry, the column "star promotion" is launched to help excellent fabric enterprises expand their brand awareness and enhance their competitiveness for new products by interviewing fabric enterprises.

Weiqiao Textile Co., Ltd. is a listed subsidiary of Shandong Weiqiao venture group, one of the world's top 500 enterprises. It is a global competitive cotton textile enterprise. The company has strong technical strength, and the green intelligent production line has realized "intelligent production process", "intelligent control system", "online monitoring informatization" and "green manufacturing process", basically realizing unmanned production. The product structure is reasonable. It mainly produces more than 20000 varieties of ten categories, such as two yarns and two cloth, new type of spinning and all kinds of differential new fiber yarn, high count and high density, and denim. The maximum count of cotton yarn reaches 500 and the maximum density of grey cloth reaches 1800. All quality indexes are in the international advanced level. "Weiqiao" brand has been selected in the list of "China's 500 most valuable brands" for 19 consecutive years, and has been ranked among the top 500 brands in the world for three consecutive years. It has been awarded the national advanced collective of textile industry system, the advanced collective of national supply and marketing cooperative system, and the national model worker's home.

Wei Zhiqiao Textile Technology Co., Ltd

Fabric Star: what are the current product types of Weiqiao textile?

LV Zhijia: Weiqiao Textile Co., Ltd. is mainly engaged in the production, sales and distribution of cotton yarn, grey cloth and denim. Its main business income and export volume have ranked first in the same industry in China for many years. It is one of the largest cotton textile enterprises in the world. With strong technical strength and reasonable product structure, it mainly produces various kinds of high-quality yarns and fabrics, including compact spinning, siro spinning, compact Siro spinning, vortex spinning, Duan colored yarn, snowflake yarn, core spun yarn, as well as all kinds of home textiles and clothing fabrics. All quality indicators are in the international advanced level. "Weiqiao" brand products cover more than 70 countries and regions in Europe, the United States, Japan, South Korea, Southeast Asia and so on.

Our company focuses on the forefront of the industry and the common needs of the industry. According to the new label of "science and technology, fashion and green" in the textile industry, our company focuses on the research and development of customer demand and common and key problems in some industries. The innovation achievements include not only the category innovation leading the market, but also the breakthrough of key technologies. Some of the achievements are the first in the industry, creating a number of market bright products.

At present, the overall production situation is good, and some products have started batch production. In particular, our company's micro nano mosaic spinning products, domestic Lyocell high branched and diversified application series products, bio based PLA products, etc.

Fabric Star: as a participant of this year's China fabric star survey, what products and highlights will Weiqiao textile bring?

LV Zhijia: this year's China fabric star selected products, we divided the product categories according to "technology, green, fashion".

Science and technology innovation: this year, we will launch two kinds of micro nano embedded spinning series products, which are the research and development achievements of our company and Donghua University's industry university research cooperation project, and also one of the important topics of Shandong Province's key research and development plan in 2021. This series of products will be mosaic composite yarn of functional nano fiber and cotton fiber cross scale fiber, The product maintains the skin friendly comfort of cotton fiber, while giving excellent and lasting functionality to pure cotton products. This year's key recommended product is pure cotton durable antibacterial product developed this year. After 50 times of washing, the antibacterial rate still reaches more than 99%.

Green environmental protection: this year, we will mainly launch domestic Lyocell high branched and diversified products, bio based PLA / PHBV blended products and Sorona blended products.

High count and diversified products of domestic Lyocell: through the innovation of spinning technology, our company has successfully broken through 80-100 high count pure spinning production of domestic Lyocell, and solved the technical bottleneck of high count production of domestic Lyocell. The fabric is comfortable, cool and silky, with soft drape.

Lyocell's diversified application: lyocell and Sorona blended fabric is light and smooth, cool and comfortable, wrinkle resistant and easy to handle. Lyocell and PLA / PHBV interwoven fabric is soft, comfortable, antibacterial, green and sustainable. The product has a long-lasting antibacterial effect, creating a dual green, low-carbon and environmental protection product with regeneration + bio based material.

Fashion and creativity: this year, we will mainly launch three kinds of national style texture products, including cotton natural color yarn and plant dyeing yarn, applying modern digital image pattern weaving jacquard technology, combining full color rendering pattern weaving technology with segment color and core wrapping spinning technology, to reflect the hazy fading feeling and scratch mottled feeling of Dunhuang murals. Product fusion technology and art, to create traditional culture fabric boutique.

Fabric Star: what service system can Weiqiao textile meet the personalized market demand put forward by customers?

LV Zhijia: the company has a complete industrial chain, covering spinning, weaving, knitting, wide width printing and dyeing, home textile, clothing, etc. the company always adheres to the market demand orientation. In order to meet the dynamic market demand, fully mobilize the resource advantages of the whole industry chain, integrate R & D resources, and strive to build a R & D mode of modularization of technology R & D and platform of product R & D, They focus on the product development, product development and service platform, and do not fully integrate into the product development, product development and service platform, The continuous research and development of new products to meet the market demand has promoted the "order based production", and at the same time, it has also promoted the continuous upgrading of the overall product grade, and promoted the product structure to better meet the needs of customers and the market.

Fabric Star: facing the current market situation and environment, how to treat and deal with as fabric enterprises? What are the new initiatives?

LV Zhijia: in the post epidemic era, the industry economy is facing many challenges. Focusing on the industry development prospects, Weiqiao textile will further promote international development, modern management, and constantly deepen the quality and connotation of enterprise development. Combining with the core competitive advantages of enterprises, we should vigorously implement the innovation driven strategy, adhere to taking innovation as the core driving force and central link of transformation and upgrading, take concept innovation as the guide, and take management innovation as the basis, continuously promote product innovation, technological innovation and marketing innovation, and promote the optimization and upgrading of product structure. Further strengthen the cooperation with professional colleges and the upstream and downstream enterprises of the industrial chain, actively build a new cooperation system, strive to create new industrial value, integrate the spirit of progress, gather the strength of the industry, and work together with other industry colleagues to achieve collaborative innovation, win-win cooperation, and make joint efforts to realize the technology, fashion, green and sustainable development of the global textile industry.

Fabric Star: what innovations do enterprises have in building supply chain integration?

LV Zhijia: Weiqiao textile attaches great importance to cooperative R & D and collaborative innovation. Relying on the national ultra wide printing and dyeing textile product development base, the company has actively carried out a number of cooperation with China Textile Information Center, national textile product development center, China Textile Engineering Society, base Secretariat, professional colleges and some fiber R & D enterprises, actively integrating industrial chain resources, Increase the number of new product development and technical reserves, and constantly launch new products to lead the market demand. In particular, through participating in the technology innovation alliance project, under the guidance of the National Development Center, we have carried out technical cooperation, collaborative innovation and joint promotion with alliance enterprises, created a number of market highlight products, and improved the ability of product planning, design creativity, and marketing promotion.

Fabric Star: in terms of technology, fashion and green development, what innovations and measures does the enterprise have?

LV Zhijia: as a cotton textile enterprise with global influence, Weiqiao textile comprehensively grasps the new label and connotation of "science and technology, fashion and green" of the textile industry, practices the enterprise concept, bravely undertakes social responsibility, and promotes and drives the high-quality development of the global textile industry with positive actions.

First, make contributions to the progress of the industry through scientific and technological innovation, cooperate closely with industry associations, professional colleges and upstream and downstream partners, focus on tackling key problems in some key technologies and common problems in the industry, so as to lay a foundation for the development of the industry and enhance the stamina. We will continue to increase efforts to transform the existing industrial chain with advanced technologies, promote the application of high and new technologies, and accelerate the transformation from general processing to intelligent manufacturing.

Second, highlight the responsibility orientation, practice green development with practical actions, pay attention to the concept of ecological and environmental protection development, vigorously develop circular economy, actively promote clean production, strengthen the comprehensive utilization of resources, and promote the green, efficient and sustainable development of the industry. Adhering to the development concept of pioneering for the country and benefiting the people, actively promote the research and development and application of energy-saving and emission reduction and ecological and environmental protection products and technologies.

Third, further play the driving role of innovation in enterprise development, follow up demand, lead fashion, and promote the multi-dimensional development of scale production to flexible manufacturing, R & D and design, and cultural creativity. To tap the market potential, grasp the market trend, focus on strengthening the cooperation with brand customers and direct users.

Fabric Star: what are your suggestions for China fabric star survey?

LV Zhijia: thank the organizers for providing a platform for the majority of fabric enterprises to show their characteristic products. Through the investigation of new textile products, we hope to build a bridge with our customers in the textile industry, so that we can communicate with our customers more quickly through the innovation activities.