Tencel ? 30Th Anniversary Fashion Forum Seeks New Sustainable Fashion Path

Tencel ? 30th Anniversary Fashion Forum Seek a new path of sustainable fashion

Fashion is an eternal topic in textile and garment industry, and green and low-carbon development has become a global consensus. Under the goal of "3060" carbon peak carbon neutralization, more and more brands begin to face up to the importance of sustainable fashion, and actively explore to reduce the burden for the earth from the source of fashion. Tencel, a subsidiary of Lanjing group ? The brand has always advocated green development and circular economy, and has become the "wind vane" leading the sustainable fashion development of textile and garment industry.

On August 26, "fashion" carbon cable, trace back to the source "Tencel ? The 30th Anniversary Fashion Forum was successfully held in Keqiao, Shaoxing. Activity with orchid essence Tencel ? Taking the 30th anniversary of the establishment of the brand as an opportunity, we shared Tencel around the green development status of global fashion industry ? The unique advantages of fiber and the environmental value and commercial value of enabling fashion industry are discussed to explore the new trend of green and low-carbon development in the future. The event also invited relevant guests from the upstream and downstream of the fashion industry chain to recall Tencel in the form of dialogue ? How does the brand lead the green transformation of enterprises along the way, and looks forward to zero carbon Tencel ? Tencel represented by fiber ? How to continue to enable brand fiber sustainable fashion new path.

From the source of fiber, enabling sustainable fashion

Chen Dapeng, vice president of China Textile Industry Association In his speech, he pointed out that at present, the global vision of carbon neutrality is leading to the reshaping of rules in the fields of energy market, international trade, industrial investment and so on. The concept of "sustainable fashion" will also drive the restructuring of industrial production factors, the upgrading of value chain and the transformation of business model, so as to inject new impetus for green development into the construction of green low-carbon circular industrial system and the reshaping of new competitive advantages. As a global leader in cellulose fiber, Lanjing takes the lead in the field of "circular fashion", and Lanjing zero carbon Tencel ? The appearance of fiber has set off a trend of green fashion, and set the benchmark of "carbon reduction in the whole chain and environmental protection in the industry".

Wang Junfeng, deputy secretary of the Party Working Committee and director of the urban construction and Management Committee of China Light and Textile City He said that as the world's largest textile trade gathering place, Shaoxing Keqiao has, in recent years, been focusing on the goal of "international textile capital Hangzhou Shaoxing Star City" and taking "green high-end and world leading" as the direction, continuously exploring the road of industry city integration with highly unified economic, social and ecological values. Hope to take this opportunity to promote the orchid silk ? Green products represented by brands and Keqiao Textile industry chain have achieved the results of collaborative innovation and landing, making "sustainable fashion" more popular, and composing a new chapter of high-quality development with green.

Dai Fuqiang, senior commercial director of China textile business department and general manager of Lanjing fiber (Shanghai) Co., Ltd It means Tencel ? Since its establishment in 1992, the brand has always advocated recycling and ecological balance, bringing subversive changes to enterprises in the whole textile and clothing fashion value chain. In 2020, Lanjing launched the world's first zero carbon Tencel ? Fiber, in response to the national "double carbon" call, took the lead in launching the product life cycle assessment project. In 2021, zero carbon products will be expanded to Yuefei fiber more rapidly ? Technology of fiber, in the field of fashion gradually widely used. This year, the world's largest Lyocell fiber plant opened by Lanjing in Thailand has been put into operation as scheduled, with a rated capacity of 100000 tons per year. The Brazilian wood pulp plant will soon be put into operation. The Nanjing plant will also realize localization of modal fiber production in the fourth quarter. Yitiansi ? Taking the 30th anniversary of the establishment of the brand as an opportunity, Lanjing group will continue to work with industrial chain partners, uphold the determination of zero carbon, create green fashion and embrace green life.

Wang Xu, creative director, fashion trend department, China Textile Information Center This paper introduces four kinds of fashion products, such as double-sided fabric, fashion, sustainable consumption, deep consumption of fashion, sustainable consumption of all things in the future. Tencel ? The excellent performance of green, environmental protection and comfort of brand fiber can greatly meet the sustainable fashion demand of modern young consumers.

Transform by practice

Meeting the challenge of sustainable development

Liu Lanjing, manager of sustainable development Asia Group Focusing on the green value chain, promoting circular economy and driving system change, the paper shares the sustainable development strategy of Lanjing group, and introduces that Lanjing group follows the scientific carbon target and plans to reduce the carbon dioxide emission per ton of products by half by 2030 and achieve net zero emission by 2050, based on the scientific carbon target. Lanjing group will continue to meet the challenges of sustainable development of the industry through solutions of responsible sources, reducing product carbon footprint, sustainable innovation, improving transparency and enhancing partnership.

Hale saracoglu, head of global fashion outerwear business development, Lanjing group This paper introduces five global trends of fashion clothing and footwear industry, namely: family centered lifestyle; Channel change: focus on "material digitization" and DTC strategy; Digitalization runs through the whole process; Reengineering the supply chain: shortening the supply chain for greater flexibility; Goals and sustainable development become "essential elements". At the same time, five popular trends of 23 / 24 autumn / winter flow, glitter, air layer, blended and plush were introduced, and Tencel was shared ? Application examples of Lyocell fiber in shirt and shorts suit, women's work wear shorts, skirt, women's shorts, men's sports pants.

Xue Jinliang, head of Lanjing China business development Share Tencel ? Sustainable "carbon" search and practice in the field of brand fiber fashion. Tencel ? With sustainable and functional benefits, Lyocell fiber has many powerful global licensed partners in the fashion fields of underwear, Outerwear, denim and home textiles. In recent years, Lanjing group has been innovating and developing continuously to create Tencel ? Fiber magic easy care technology further deepens the promotion of B2B2C, cooperates with brands such as Evely, Jack & Jones, red bean, etc., and launches the theme activity of "zero machine, one move, carbon search" with several famous brands in fashion field. Through the cooperation with KOL of xiaohongshu and Weibo, it can deeply cultivate grass to reach people and transform the flow of ordinary people.

From unique value

Look at Tiansi ? The right way to open a brand

Tencel ? What are the unique values of standard Lyocell fiber? according to Kong Lanjing, technical director of China Introduction, Tencel ? The standard type Lyocell has better performance in fiber, spinning, weaving, dyeing and finishing, and fabric. The fabric produced has better stability, warp tensile strength, tearing strength, pilling resistance, appearance after washing and hairiness management effect after washing. Tencel ? The unique value advantages of Lyocell fiber, such as plant source, sustainable production, verifiable, return to nature, and complete supply chain transparency, lay the foundation for sustainable production from fiber to retail.

Li Qi, marketing director of Lanjing in China Tencel is introduced ? Brand empowerment and promotion services. Tencel ? It is a special textile brand of Lanjing group, with a history of 30 years ? The fiber produced by the brand can be called Tencel ? Fiber. Tiansi of "comfortable feeling" ? Brand is favored by consumers and retail brands, enabling partners to provide consumers with both green and comfortable high-quality products. Tencel ? The trademark is protected by law, using Tencel ? Brand can meet the market demand, promote sales, protect the supply chain, enhance brand influence, and work together to protect the earth, so as to improve the marketing effect.

Wang Shuya, legal adviser of Lanjing China Intellectual Property Share Tencel through practical cases ? Legal Guide to the use of trademarks. Tencel ? Since the beginning of the forest, Lanjing company has 528 registered trademarks in China, with exclusive rights and prohibition rights. Only Lanjing company and the third party authorized by Lanjing company can use Tencel ? Trademarks. In the face of infringement, we can crack down on infringement through administrative, criminal, civil litigation and e-commerce platform complaints. To use the registered trademark of Lanjing correctly, we must apply for authorization first and use it in a standard way.

Thirty years of tracing back to the source

Tencel ? Starting brand again

Tencel ? The brand's 30 years is a period of innovation that never forgets the original intention and forge ahead. It is also a glorious period of win-win cooperation. Recalling the past, Tencel ? How does the brand and the upstream and downstream partners of the industrial chain achieve mutual success and seek green cause together? Looking at the future, from fiber and yarn, to weaving, dyeing and finishing, fabric, and then to the terminal brand, how can all links of the industrial chain concentrate and open a new era of zero carbon?

In the round table dialogue session, Dai Fuqiang, senior commercial director of Lanjing China textile business department and general manager of Lanjing fiber (Shanghai) Co., Ltd., Li Yubin, executive deputy general manager of Dezhou Huayuan Ecological Technology Co., Ltd., Zhou Xia, vice president of Tianhong China Investment Co., Ltd., Zhang Yuquan, general manager of Suzhou jinkeda Textile Technology Co., Ltd Li Guoxin, general manager of Hangzhou Xinsheng printing and dyeing Co., Ltd., Dong Mingtai, e-commerce purchasing manager of Hangzhou Runxian Clothing Co., Ltd., and Sun Bin, director of commodity center of Jiangsu Hongdou Industrial Co., Ltd., share the cooperation of Tencel and Tencel from the actual situation of their respective enterprises ? The success story of mutual empowerment of brands, talking about sustainable fashion planning in the future.

As Li Yubin, representative of front end spinning enterprises This paper recalls how Dezhou Huayuan opened the door of cooperation with Lanjing group with two lf cabinets 18 years ago, and how to become the largest modal spinning enterprise and the leader of "differential yarn" with Lanjing. The next step will be zero carbon Tencel ? In the aspect of fiber application and promotion, we should carry out more in-depth cooperation to create Huayuan yarn brand "carbon label"; Zhou Xia It tells us how to deal with Lanjing Tencel in denim core spun yarn ? At present, 10 factories at home and abroad adopt Tencel ? Next, we will explore Tencel ? Fiber is blended with more natural fibers to realize the complementary advantages of 1 + 1 > 2.

As an intermediate link Zhang Yuquan, representative of weaving and printing How jinkeda Textile Co., Ltd ? In the development of woven fabrics, we use the help provided by Lanjing company and cooperate with upstream and downstream enterprises to improve the technology and optimize the process ? Cotton blended fabric and other products are highly recognized by customers, the company from zero carbon Tencel ? After energy saving and emission reduction, Lanjing will actively launch the green transformation; Li Guoxin Share the 18 years of hard work of Xinsheng printing and dyeing, and join hands with Lanjing Hong Kong R & D center to create Tencel ? The experience of new business card of fabric brand will start from green product design, clean production and green product certification, and join hands with Lanjing towards a zero carbon future.

As Dong Mingtai, representative of terminal brand Share the company's evri brand and Lanjing zero carbon Tencel ? The story of brand cooperation and promotion, Tencel ? The series of fibers bring great environmental protection and commercial value to Evely. In the next step, Evely will use more and more environmental protection materials. We hope to strengthen the interaction with upstream enterprises in the industrial chain and provide more environmental and healthy products for consumers; Sun Bin Red beans, with "comfort" as the core concept, have high requirements for product touch, body and vision ? The new concept of "moisture absorption, moisture absorption and natural luster" of red bean is researched and developed ? Blended zero sense shirt is favored by consumers, and will continue to expand with Tencel ? Brand cooperation, strive to achieve the goal of "double carbon" as soon as possible.

Dai Fuqiang shares Tencel ? Successful experience of brand in the past 30 years It is mainly due to adhering to the sustainable concept of green environmental protection, strong independent R & D and innovation ability, and working with industry chain partners to build a green environment-friendly fashion ecosystem. Lanjing group, as the first cellulose fiber producer committed to abide by the "scientific carbon target" action Initiative (SBTI), will formulate a scientific and systematic sustainable development strategy every year. In the next step, it will further promote the circular economy mode, extend the recycling technology to all product systems of Lanjing, and transform from linear economy to circular economy.

Thirty years of hard work, set sail on a new journey. As a practitioner of zero carbon fashion, Lanjing group is firmly on the road to zero carbon future with lofty posture, and is committed to creating Tencel together with industrial chain partners ? In the next 30 years, the brand will lead a more fashionable, healthy and sustainable new ecology and create higher, deeper and further new values.