Hot Sale Overseas: Export Heating "Artifact" Popular In Europe

With winter approaching in the northern hemisphere, China's heating equipment export peak. Shaoxing, Zhejiang Province, is the location of China Textile City, the largest fabric market in Asia. At the same time, Shaoxing has cultivated textile industries such as socks, ties and umbrellas. Recently, the city's electric blanket, blanket, leggings and other textile heating "artifact" in Europe and other places.

Circuit board production, heating plate processing, over temperature protection test... Entered the production workshop of Zhejiang Lumeng Health Technology Co., Ltd. located in Yuecheng, Shaoxing. The machinery and equipment kept running, and the workers were busy producing electric heating products.

The company focuses on the production of electric blanket, heating scarf, electric quilt and other flexible heating products, 99% of the products are sold to the United States, Europe and other countries and regions. The peak production season will end in September of last year, but the company still has many returns from Europe.

"In Europe, most of the old customers add orders." Zhang Haoyang, chairman of the company, said in an interview that the company's annual order volume keeps increasing by 20% to 30%, and the export sales volume to Europe since this year is about 6.3 million US dollars.

According to Zhang Haoyang, the so-called "flexibility" refers to bending and folding. For example, many electric heating products are blended into textile fabrics. As a direct contact with the human body, the safety control of heating products is particularly important. Reporters in the production workshop to see that the product in the production process at least 8 security testing.

Shaoxing is a big textile city with unique textile resource advantages. Like Ningbo, Yiwu and other foreign trade cities in Zhejiang Province, many orders for textile related or pure textile thermal insulation products are also rapidly pouring into Shaoxing enterprises.

"This year's export volume is 50% higher than last year." Shaoxing Qixi import and Export Co., Ltd., located in Keqiao, Shaoxing, focuses on exporting 9 kinds of home textile products, such as blankets, bathrobes, pullovers and cushions. 95% of the products are sold to the large-scale supermarket group in northern Europe. Hu bin, the general manager of the company, said bluntly in an interview that "dozens of containers will be delivered in just these two days".

Hu Bin said that among all the export goods of the company this year, the sales volume of blanket products is the largest, with more than 16 million blankets exported so far this year.

Hot overseas heating "artifact" also involves socks and other subdivision fields. Shaoxing Zhuji Datang is the "hometown of China's sock industry", known as "Datang hosiery machine ring, the world a pair of socks.". In the Tang Dynasty, in the past years, the "bare leg artifact" - flannel leggings, which were sold well in China, were unexpectedly sold in Europe and the United States this year.

"90% of our products go to Europe, mainly Germany." In an interview, Lou Xuesong, head of Zhuji aishanglin Knitting Co., Ltd., which specializes in the production of cashmere leggings, said in an interview that since this year, more than 3 million pieces of cashmere Leggings have been exported, and the number of orders has increased significantly compared with previous years.

"In the past, there were more thin and no fluffy products exported. This year, orders for adding velvet have increased significantly, and many customers have made clear that thick velvet should be used in product design." Lou Xuesong said.

Like the flannel leggings, the number of traditional cotton socks exported from Datang to European and American markets has also increased significantly this year. Taking Zhuji Haina Knitting Technology Co., Ltd. as an example, from January to August this year, the company's self operated export of 113 million yuan, a year-on-year increase of 59.9%, of which the sock orders exported to Germany accounted for more than 70%.

According to Shaoxing customs, in the first eight months of this year, Shaoxing exported heating equipment such as electric blankets and electric heaters to the European Union, which increased by 2.6 times over the same period last year.