"Wind Vane" And "Barometer" Of China'S Foreign Trade In Canton Fair

35000 exhibitors brought over 3.3 million exhibits; 510000 overseas purchasers registered in 229 countries and regions, with a record high in the source areas; The number of visits to the official website exceeded 38.5 million, an increase of about 14% over the previous session. Since the 132nd China Import and Export Fair (Canton Fair) opened online on October 15, there have been many bright spots.

Xu Bing, a spokesman for the Canton Fair, said: "since the opening of the fair, the fair has been running smoothly on the whole. Breakthroughs and improvements have been achieved in many aspects, making positive contributions to helping enterprises grasp orders, expand markets and stabilize foreign trade."

Through the "wind vane" and "barometer" of China's foreign trade, we can see the rapid development of new business forms and new models.

Scene live broadcast, digital promotion and other "fancy promotion" upgrade. Touch the mouse and come to the "mobile kitchen". In the outdoor scene, Liu Qianwen, an employee of Guangzhou Yingqian Food Group Co., Ltd., is an expert in cooking. She puts the dace balls into the pot and reminds them of the cooking time in English. Then she picks up a pot of self heating soup and twists and turns the bottom to heat it. Zou Rijin, deputy general manager of Eagle money, said: "the company launched the VR exhibition hall and launched the" mobile kitchen "in combination with the trend of prefabricated dishes, so that customers can intuitively understand the new products by cooking live

3D space, virtual customization and other "cloud technology" innovation. In the virtual space, with the change of clothing parameters such as fabric and size, the digital models will change their clothes and show off; Workshops, exhibition halls, laboratories, mobile mouse click can be 360 degrees around the enterprise inside and outside... More and more enterprises "ride the cloud", promoting the online and offline integration development.

Huang Zhiqin, assistant general manager of Guangdong Textile Import and Export Co., Ltd., said: "the company creates cloud digital clothing press conference and online ordering meeting, from simply providing product styles to providing customers with digital and scene customized solutions, so as to improve R & D efficiency and conversion rate of supply chain production."

The source of buyers has reached a new high, and new markets are also expanding. This year's Canton Fair attracted 510000 overseas buyers from 229 countries and regions to register, and more than half of them came from countries and regions along the belt and road.

Research and development on demand, marketable, make development more powerful. At the current Guangzhou Fair, intelligent products, green low-carbon products and products with independent intellectual property rights increased by 21%, 11% and 14% respectively compared with the previous one. According to Ying Zhengbei, marketing director of Garcia Electronics Co., Ltd., the company has set up a business group for RCEP market. "Since last year, we have invested more than 1 million yuan to develop new products for the Philippine market. This year's customer order volume has doubled compared with last year."

Precise docking and diversified services are favored by customers. There are more than 80 global supply and acquisition docking activities, as well as "one-to-one" precise negotiation; There are special activities such as new energy, gifts, textile and clothing, machinery, auto parts, furniture, food and other special activities. More than a dozen industrial cluster bases have organized teams to promote and actively promote the online exchange of Guangzhou Fair. Purchasers sent out more than 115000 instant communication messages, and exhibitors exchanged electronic business cards about 80000 times.

This time, Auchan group of France has about 20 million US dollars of toys, gifts and other products purchase list, most of the order negotiation is smooth. Pierre petide mange, financial director of Auchan Guangzhou purchasing center, said that the group has participated in the Canton Fair for more than 15 years, and a large part of its suppliers have met through the fair. "The Canton Fair and Chinese suppliers have never let us down."