Haining, Capital Of China'S Boutique Socks Industry

As the "capital of China's boutique socks industry", Haining has always been mainly engaged in foreign trade export, undertaking international first-line brand socks. Its product features are functional socks, baby socks and new-type yarn socks. It is mainly exported to Europe, America, Japan and other markets, with an annual output of 4 billion pairs of socks.

In the third quarter of this year, Haining socks industry made great efforts to overcome the severe and complex international situation, repeated epidemic situation, sluggish demand, price fluctuation of raw materials and other impacts, showing the characteristics of "stable and upward". According to the statistics of customs, from January to August 2022, Haining's sock industry exports accumulated 1.606 billion yuan, a year-on-year increase of 17.25%.

According to the visit of the association, the export enterprises of Haining socks industry are facing multiple problems, such as shrinking external demand, insufficient orders in the second half of the year, high comprehensive costs, repeated plagues of the epidemic situation and increasing economic and trade frictions. In addition, the epidemic situation at home and abroad is still severe and complex, and the world economic situation is also subject to great uncertainty. In order to help enterprises compete for orders and grab orders under the circumstances of export and obstruction, and further boost development confidence, the association held a Haining boutique socks Purchase Fair internally and sent a group to Osaka, Japan to "grab orders at sea".

From July 13 to 15, 2022 China Haining international fashion boutique socks Purchase Fair, sponsored by China Knitting Industry Association and Haining Municipal People's government, and organized by Haining Economic Development Zone and Haining socks industry association, was opened in Haining Convention and Exhibition Center. The theme of the fair is "flourishing trend of socks industry in a century", Highlight the integration and promotion of "deep industry + Fashion Design + Intelligent Manufacturing + functional sock art", build a development platform and meet the demand of procurement trade. The exhibition that can be attended at home can open up the popularity and influence of Haining socks industry and publicize Haining high-quality socks industry base.

The next step of "bringing in" must be "going out". From September 13 to 15, Haining socks industry association organized 18 member enterprises to participate in Osaka International Daily Necessities Exhibition and the 15th Zhejiang export commodities (Osaka) trade fair. The exhibition was strongly supported by Haining Municipal People's government. It realized charter flights to grab orders, received more than 400 merchants and conducted nearly 200 business negotiations, On site, we signed preliminary cooperation agreements with 29 Japanese merchants, and the intended transaction amount exceeded US $11 million. The participating enterprises said that this time they were able to have face-to-face communication with customers, which laid a solid foundation for future cooperation. After returning, they would immediately start proofing for customers and give enterprises a "reassurance".

Research on the market is the way to study the survival and development of enterprises, and the difficulty faced by the development of enterprises is the focus of the association's work. Haining socks industry has a history of more than 100 years. The sock industry is a rigid demand industry with great development prospects. Under the current situation, it is necessary to open up international and domestic markets and stimulate innovation vitality. Haining sock industry association will continue to work in this direction and serve enterprises to develop again.

(source: China Knitting Industry Association)

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