Cecilia Cheung Returns To Speak For High-End Velvet Goffan

Recently, Cecilia Cheung announced on his microblog that he was the spokesman of gofan, and he said: "I'm very happy to be the spokesperson of gofan brand, and gofan gofans Enjoy the luxury materials together. Gofan black and gold velvet brings more warm experience to this winter.

Not long ago, Cecilia Cheung, who had disappeared for a year, returned to the studio to bring goods, and opened the first show with goods in 2022. I didn't expect that after the return of the real "Queen with goods", the amount of goods with him directly exceeded 100 million, becoming the champion on the list of goods with goods, and won the high-end with brilliant achievements Velvet brand The endorsement of gofan is a double blessing. As a single down jacket list of tmall and tremolo, why did gofan choose Cecilia Cheung? And why this very fastidious Hong Kong top class female star chose to join hands with gopher? There are unknown reasons behind this.

　 Zhang Baizhi became "the queen of goods"

Cecilia Cheung, who was born as a "star girl", has many classic films and TV works, including the hit "king of comedy", the famous "star wish" and "unforgettable" after the Golden Horse movie. Over the years, Cecilia Cheung has been maintaining a high popularity. In the popular variety show "the second season of the wind and waves", Cecilia Cheung ranks second in popularity. Her strong, resolute and good mother has numerous fans. In addition to more than 20 million tremolo fans, her number of microblog fans outside the station has also reached an astonishing 17 million.

The classic part of Cecilia Cheung's is "You raise me", which has become a classic of cruel and warm heart. Men and women kill each other, and young and old are in love. For more than 20 years, this bridge has been repeatedly performed in various variety shows and young people's expression of love, and has been made into expression bag, which has become the "memory killing" of several generations.

Zhang Baizhi's sales volume broke through 1.3 billion yuan in 2022 years, and finally became the first live broadcast product of "Queen Baizhi" in 2022.

Before the studio, Cecilia Cheung was not too tired to carry goods for 12 consecutive hours. According to the new data, Cecilia Cheung started broadcasting four shows on October 13, with a total sales volume of over 100 million. The total number of viewers in the studio reached 71.658 million, ranking firmly in the list of audio tapes one person 。 With this live broadcast, Cecilia Cheung has gained 2.603 million fans and nearly 25 million fans. And in the second live broadcast on October 19, Cecilia Cheung also took the advantage of fault to enter the cargo list one person The sales volume of the live broadcasting room is nearly five times higher than that of the East selection.

As a matter of fact, as early as last year's first live show of double 11, Cecilia Cheung had already demonstrated her excellent ability to carry goods. On the day of the first show, more than 1 million people flocked to her live room, causing the shaking tone server to be paralyzed for a time. The total Gmv of the two live shows reached 130 million.

Correlation analysis shows that the average age of Cecilia Cheung's fans is 25-34 years old. The crowd labels include: popular men and women, focus on skin care party, affordable food, fans' interaction preferences include food, clothing, fashion, etc. the brands fans are interested in include Chanel, Hermes, etc.

"As a treasure mother of the 1980s, Hong Kong's top actress Cecilia Cheung and us Govan The new black gold series has a very high degree of crowd fit. " Wu Kunming, the founder of gofan, said that the new black gold group of gofan is mainly for delicate mothers and the middle class. They are a group of people who have high requirements for the quality of life. They are intelligent, elegant, exquisite and pursue light luxury.

　 The picky "Queen with goods" has high requirements on the selection, and the wise eye selects the gopher

If it can be said that the reason why Gao fan chose Cheung Pak Chi is because of its excellent ability to carry goods and the fit between fans and the brand, then Cecilia Cheung's choice of gopher also has its team's in-depth consideration. In recent years, famous stars pay more attention to the selection, let alone the endorsement. In this regard, Cecilia Cheung's team conducted in-depth research, and found that the black gold series is not only amazing in sales, but also excellent in quality.

Gofan takes the high-end goose down clothing line, and its recent achievements are very impressive. It has ranked first in the goose down clothing ranking list, children's clothing list and adult clothing list on tmall, tremor and other major platforms. In the past 30 days, the top four popular brands of tuiyin women's leisure down jacket were gofan, the first, second and fourth, and ranked among the top 11 popular brands of tmall with glory mobile phone and Tsingtao beer.

As a domestic head goose down clothing brand, goffan has been innovating and constantly exploring lighter and warmer velvet style and fabric black technology to create a more high-end, more comfortable autumn and winter warm fashion experience for consumers. Since this year, goffan has launched the black gold goose down series, continuously promoting the brand to "high-end", "scientific and technological" and "internationalization" - focusing on goose down clothing only; Research and development, with 178 patents.

The black gold 2.0 series launched by goffan has cooperated with a number of patent technologies from five countries. It uses Gauss thread from Britain, gold needle from Germany, warm yarn from Japan, 90 white goose down from Hungary and rhinoceros intelligent production from China. It is a real luxury product with more than five specialties. Each product is filled with Hungarian white goose down imported according to the new national standard 90, and the soft, warm and non running down volcanic rock fabric is selected externally. Each down jacket has gone through more than 400 processes.

"Over the past few years, gopher has begun to take the high-end route and go abroad Luxury brands In line, we will continue to focus on product research and development, make excellent products with extreme experience, and pay more attention to customer word-of-mouth. "

Finally, the two sides chose to join forces.

It is reported that in the near future, Cecilia Cheung will parachute into the GAOFAN studio to experience the luxury and warmth of high-end velvet clothes.