11.11 Parents' Warm Gift For Parents

Recently, during the period of 11.11 in Jingdong, Jingdong new department store We will open the "fashion parents' hall" clothing show, join hands with seven wolves, Hengyuanxiang, scarecrow, zulijian, Yalu, Shanshan and other brands to select quality clothing for the middle-aged and elderly, such as knitwear, down jacket, thermal underwear, comfortable shoes and shoes, so that parents can spend the winter warm and enjoy the new pragmatism fashion.

With the arrival of Jingdong 11.11, consumers' purchase demand has increased, and the weather has become colder and colder since the beginning of winter, Warm clothing The demand has also risen sharply. According to Jingdong data, Jingdong 11.11 started off well with a trend of silver hair consumption. While focusing on high cost performance, parents like both warm and thin H-shaped three-dimensional cut woolen sweaters and graphene electric heating pants. The overall turnover of thermal clothing and trousers represented by Yuen, silver hair worry free, Hailan home, Hengyuanxiang and other brands increased by more than 200% year-on-year. In addition, parents pay more attention to the widening and anti-skid functions of shoes, and the "seventh generation wool shoes" of zulikian are favored with the characteristics of warmth, anti-skid and cushioning, and the overall turnover increased by more than 120% year-on-year.

In order to better meet the needs of the middle-aged and elderly groups in various types of Warm clothing Jingdong new department store's "fashionable parents' hall" specially launched "warm keeping good things" "Popular products recommendation" module selects well-known brands such as Hengyuanxiang, seven wolves, scarecrow, Romon, zulijian, and recommends cashmere sweater, short down jacket, plush thermal cotton shoes and other clothing shoes favored by parents, so as to send a kind gift to parents with more convenient shopping experience.

At the same time, taking into account the children's gift needs, Jingdong new department store "fashionable parents hall" also launched "buy with you" According to the multiple filial piety lists of "can't be wrong", mothers pay more attention to self-cultivation and comfort while parents value cost performance, while dads prefer new technology and new fabric quality clothing, so as to select good clothes suitable for parents in different scenes, so as to help consumers to choose easily.

"Warm dad" list selection CK In winter, yuzhaolin's winter jacket, such as yuzhaolin's down jacket, winter jacket and so on. "Zulijian parents' casual shoes" selects comfortable and warm shoes, such as old head flat sole shoes, zulijian sports shoes, Yifu veteran Beijing cloth shoes and other fashionable leisure shoes, so that parents can be comfortable whether they go out to buy food or dance square dance. The list of "comfortable thermal underwear" covers men's cotton large thermal pants, Arctic velvet thickened pajamas, de velvet thermal pants, mulberry silk thermal underwear, etc., which provide parents with warm winter through clothing with scientific and technological fabrics.

Nowadays, the economic conditions of the silver haired people in the new era are relatively improved, and the requirements for fashion and beauty are relatively high. At the same time, with the expansion of social scenes and the increase of outdoor sports demand, the demand of middle-aged and elderly people for clothing is not only limited to style and quality, but also pay more attention to protection function. As an important channel for consumers to choose and buy clothing, Jingdong new department store During the period of Jingdong 11.11, we actively practiced the concept of reality, and through the online "fashion parents' hall" and other measures, we provided real clothing consumption experience for consumers with real quality, real price and real service to meet the diversified clothing consumption demand of middle-aged and elderly people. On Jingdong new department store, you can always choose the one you like. This winter, lock in Jingdong new department store and open a new fashion of "pragmatism" for thermal clothing.