Outdoor Sports Industry Becomes A New Blue Ocean

Compared with the ornamental competitive sports, the participatory sports with the national fitness as the core has a broader market prospect. The increasing participation rate and consumption power of outdoor sports make capital more accessible, thus promoting the upgrading of industrial structure and making the national fitness brand bigger and stronger.

Recently, the General Administration of sports, the development and Reform Commission, the Ministry of industry and information technology and other eight departments jointly issued the outdoor sports industry development plan (2022-2025). It is proposed that the total scale of the national outdoor sports industry will exceed 3 trillion yuan by 2025 and become a sports power in 2035.

After the announcement of the plan, the concept stocks of outdoor sports were rapidly driven up, and the trading limits of Sanfu outdoor and Lisheng sports were increased. The prices of Mudao flute, Shuhua sports, Chinese sports industry, Pathfinder, Laiying sports and Jinling sports rose by more than 5% on the same day.

In recent years, the outdoor leisure and outdoor sports activities in the city and its surrounding areas have increased significantly. Outdoor sports such as camping in the suburbs, cycling in urban areas, and night running in parks are becoming more and more popular. China has become one of the countries with the fastest growth of outdoor sports in the world. Policy support and high-speed economic growth will boost the rapid development of outdoor sports industry chain and usher in the "golden decade" of industrial development.

Outdoor sports industry becomes a new blue ocean

"This year is the fifth year for keep to participate in the" double 11 ". In the past five years, the domestic sports consumer goods track has been booming. The enterprise revenue has increased from 300 million yuan, 600 million yuan to 800 million yuan, reflecting the growth of people's demand for sports and fitness. We are fortunate to witness the rapid rise of China's sports industry in these years, and also grow and grow in the process." Huang Haidong, a senior researcher at keep Sports Research Institute, said excitedly.

On November 13, the reporter came to the "Longshui Lake International Camp" located in Dazu District of Chongqing. With beautiful environment and complete camping facilities, the 14.9 km long color track around the lake is more like a jade belt surrounding the 100000 mu Yulongshan National Forest Park. Li Sha, who is in charge of the camp, told reporters that the project is an epitome of the local government's efforts to open up natural resources to outdoor sports and advocate a low-carbon and environmental friendly outdoor sports lifestyle. Over the past two years, the camp has received more than 100000 tourists from all walks of life, and its output value has been greatly praised by the society.

It is understood that by the end of 2021, more than 400 million people participated in outdoor sports, basically forming a product supply system covering mountains, rivers, land and air. A large number of outdoor sports such as mountaineering, hiking, skiing, canoeing, paragliding and other outdoor sports are booming, and various online and offline products are emerging.

In recent days, the hot shopping festival consumption atmosphere has led to the hot sales of sports equipment. From intelligent hula hoops to motor bikes, from weight-bearing sandbags to yoga equipment, the turnover increased by more than 100% year-on-year.

"After more than 20 years of exploration, the domestic sports equipment manufacturing field is still lack of brands with international influence. Taking the sports service industry as the 'main engine' to promote the development of outdoor industry is the core idea for many places, including Chongqing, to seek" overtaking on the curve. " Southwest University Institute of physical education professor Huang Xiaoling said.

According to Tianyan survey data, up to now, there are 204000 outdoor sports related enterprises in China, an increase of more than 20% compared with last year. From January to October this year alone, there were more than 30000 newly registered enterprises, with consumption of nearly 1 trillion yuan and employment of more than 4.4 million.

"Our frisbee and gloves are selling very well. In the past three years, the annual growth rate of the company's performance has reached 150%, and last year's sales volume has reached 60 million yuan." Said Xu Yingfeng, founder of Yikun Frisbee. According to Kong Fanyong, general manager of kaileshi, China's outdoor sports equipment has entered a period of rapid growth with huge growth potential. "The company's performance has been growing by more than 60% for two consecutive years." Kong Fanyong said that in the past two years, the company's export volume of outdoor equipment nearly doubled.

New outdoor games frequently go out of circles

In Chongqing Wansheng Heishan Valley flight camp, every weekend and holiday, many extreme sports enthusiasts will come to experience low altitude paragliding and enjoy the "flying general feeling". Today, the black Valley flight camp receives up to 20000 tourists a year, and it has become a new choice for many people to clock in and experience extreme sports in Wansheng.

According to Zhang Jun, the outdoor manager of Dongba, mountain camping, mountain climbing, land skiing, Frisbee paddle and other traditional minority sports have become popular among young people. "Outdoor sports can be played by two or three people, and can also be played by daring heroes. Therefore, it has been developed unprecedentedly in the past few years.".

Wu Zhiguo, director of the black valley flying camp, told reporters that Wansheng Yuzi new area has a comfortable and pleasant climate and can fly for a long time every year. The development of low altitude tourism has unique natural advantages, and the low altitude paraglider has innovated the way of tourists' sightseeing experience, and is loved by more and more young people.

"Under the epidemic situation, local tourism and peripheral tourism have become the mainstream, and outdoor sports have once again ushered in the highlight time, especially the popularity of new games such as exquisite camping, ice and snow sports, frisbee and so on continues to rise." Dr. Li Wenjian, a researcher at Chongqing Sports Research Institute, said that different from the ultimate pursuit of "professional" and "challenge" in traditional outdoor sports, consumers are increasingly looking forward to leisure and social opportunities, and the participants are becoming younger, more urbanized and more feminine.

As a pure grass-roots IP, "kick all over Chongqing" has held more than 10000 social football matches, with more than 300000 participants. As a non-profit non-profit organization in Chongqing, the Super League of "playing all over Chongqing" created by Chongqing Union Federation has realized the three-dimensional integration of "Football + tourism" through the football exchange of "taking the game as the guide".

In recent years, Chongqing Union has been limited by its own social and economic development. In fact, the city marketing effect brought by "Football + tourism" mode is far greater than that of single IP.

Break the bottleneck of development

According to the plan released this time, China's outdoor sports industry is still in the early stage of development, and there are still some short boards and weak links. It also puts forward the requirements of promoting the opening of natural resources to outdoor sports, guiding small and medium-sized outdoor sports enterprises to develop in the direction of "specialization and innovation", and improving the digital and intelligent level of outdoor sports.

Chongqing Wansheng used to be an old mining area. With the depletion of coal and the transformation of tourism, the effect was not obvious at one time. However, in the past five years, the local extreme sports into the tourist attractions, quickly occupied the advantage. Take the famous local Ordovician project as an example. In the early stage of opening up, the annual ticket income was only 7.6 million yuan. However, with the introduction of cliff swings, rock climbing, bungee jumping, high-altitude walking and other projects, the ticket income soared to more than 100 million yuan.

With "outdoor camping +" becoming a new fashion, the market heat of portable energy storage products has shown an explosive growth trend in recent years.

"It's necessary to have a large capacity of energy storage equipment when you take the whole family out to play. It allows you to meet the needs of cooking, grinding coffee, and so on. In summer, it can also bring an integrated air conditioning, which can add a lot of fun to travel." Chongqing outdoor sports enthusiast ran said.

At present, there are still a series of institutional barriers in the development of China's outdoor sports industry, and there are not many new technologies boosting the innovation of outdoor sports products and scene expansion. Professor Mo Yuanming of Chongqing Industrial and Commercial University suggested: "it is urgent to take reform as the driving force, strengthen the top-level design of outdoor sports industry, innovate mechanism, policy and management mode, break the bottleneck and problems restricting the development of outdoor sports industry, create a new industrial model and cultivate new economic growth points."

In fact, driven by the favorable supply and demand sides, outdoor sports equipment enterprises are speeding up the upgrading. For example, kaileshi's one-piece down jacket can withstand the extreme cold of mountains above 8000 meters above sea level, while the hard shell stormsuit can keep air permeability while keeping rain proof to the maximum extent. Another example is the camping canopy produced by Pathfinder, with an area of more than 20 square meters, which can be set up in 10 minutes with only 6 wind ropes and 2 pillars.

Han Ye, brand vice president of toread group, said that the company cooperated with rhinoceros intelligent manufacturing to upgrade production scheduling, manufacturing, logistics and other links by using big data, artificial intelligence and other technologies, which can accurately insight into consumer demand and help launch more new products.

(source: worker's daily)