China International Fair: New Adidas Hiking Suit With Gore-Tex Innovative Film

November 8, 2022 - adidas terrex xploric Gore-Tex hiking suit, which is equipped with new Gore-Tex film, was officially unveiled at the 5th China International Import Expo. This product is one of the first batch of new Gore-Tex products with innovative expanded PE film. Gore-Tex brand devotes itself to the research of product technology, creates more durable and sustainable shoes and clothing products with partners, deeply interprets the theme of "sports science and technology enabling healthy and sustainable life" in the sports zone of the 5th Import Expo, and makes a joint visit to the Expo.

New Gore-Tex products practice the concept of sustainable development

With the promotion concept of "green, environmental protection and sustainability", the Expo set up a sports goods exhibition area with the theme of "sports science and technology enabling healthy and sustainable life", aiming to encourage China's sports industry to strengthen science and technology and innovation, so as to help people realize more comfortable sports experience and sustainable healthy life. The theme of this exhibition coincides with the brand concept and brand commitment of Gore-Tex brand.

New adidas hiking suit with Gore-Tex innovative film

Over the past 40 years, Gore has been working with many well-known brands around the world to continuously use science and technology and innovation ability to seek solutions to various complex problems in reality. As sustainable development has become a global issue of wide concern, Gore also regards it as an important part of brand development strategy. Adhering to the original intention of fulfilling global social responsibility and protecting human and environment together with partners, Gore-Tex brand launched a brand-new brand commitment "shoulder by side, go far" and new brand concept "based on environmental protection and pursuit of performance". The aim is to improve the performance of the product with the same commitment. We will continue to use the rich experience and excellent science and technology of Gore company in the application field of scientific and technological materials, constantly refresh the product performance and sustainable development level, and create environmentally friendly and high-performance products. While bringing lasting protection to users, we should make use of innovative and sustainable products to march towards a new journey of functional integration, science and technology and environmental protection.

Technology enables green travel

The Adidas terrex xploric Gore-Tex hiking suit released this time is an ideal equipment for outdoor explorers and environmental advocates. No matter urban commuting or outdoor sports, it can travel freely without fear of wind and rain. The product has innovative Gore-Tex lamination and mesh lining, providing high quality and durable performance of durable waterproof, windproof and breathable. This product is also an important practice in sustainable development of Gore-Tex brand and Adidas terrex series products. Equipped with light, thin and strong new Gore-Tex film, its suit products have longer service life, no PFC (perfluorocarbon) [1] and reduce carbon footprint [2], which can provide more lasting protection for the wearer, reduce the impact of the whole life cycle of the product on the environment, so as to realize green low-carbon production mode and green consumption.

New adidas hiking suit with Gore-Tex innovative film

At this fair, Zhu Jun, marketing director of Gore's textile business unit in Greater China, said: "Brand new Gore-Tex products are an important step forward for Gore-Tex brand on the road of sustainable development. Adidas is one of the first brands in the sports / outdoor industry to cooperate with Gore-Tex brand and adopt innovative films." based on environmental protection and pursuing performance "is the firm commitment of Gore-Tex brand and the cornerstone of common development of both sides. In the future, both brands will continue to be consumers It will bring more choices and contribute to the sustainable development of the outdoor sports industry. "

Shoulder to shoulder, travel far away and go on a new journey

"We firmly believe that product performance and sustainable development can go hand in hand. Protecting human beings also means protecting the earth's environment." "We think from the perspective of 'multiple advantages' and strive to create products that can have a positive impact on human beings and the earth's environment, and have high performance advantages and are trusted by customers and consumers," said Silke kemmerling, head of the sustainable development team of Gore Textile Division

In the nearly 40 years of cooperation between Gore-Tex and Adidas, the two sides have reached an in-depth strategic partnership with their constant pursuit of scientific and technological innovation and their concern for sustainable development. The cooperation between hiterex and sutex also shows the trust between the two sides. Bao Yangsheng, category management director of Adidas outdoor / terrex business division, said, "this new outdoor product is another masterpiece of Adidas terrex and Gore-Tex in sustainable outdoor adventure journey. The product can not only cope with the weather change, but also protect the common home."

Adidas terrex xploric Gore-Tex hiking suit

Since autumn and winter 22, more brand-new Gore-Tex products with innovative film will be put on the market one after another, which will be used in some Gore-Tex brand cooperation of Pan outdoor and leisure clothing, casual shoes and snow sports gloves, including but not limited to Arc'teryx, Dakine, Patagonia, Reusch, Salomon and ziener, etc. Gore-Tex will also integrate the concept of sustainable development into the overall brand innovation and brand cooperation, continuously consolidate its leading position in the high-performance fabric industry, bring consumers more products that take into account performance and environmental protection, enable healthy and sustainable life, and contribute to a new chapter of sports science and technology.