Interpretation Of Fashion Brands: Pay Attention To The General Situation Of Some Domestic First-Line Fashion Buyers

General situation of domestic fashion buyer's shop: the rudiment of buyer's shop is the fashion street store in European city nearly a hundred years ago. In the 1950s and 1960s, the environment and atmosphere of pursuing individuality and freedom in Europe provided suitable soil for the development of buyer's shop, and a real buyer's shop appeared. After that, shopkeepers flourished in Europe, America, Japan and Hong Kong. In 1970, Joyce, the founder of Hong Kong's shopkeepers, was founded. In 1976, the famous Japanese buyer shop beams was established in Tokyo.

In 1997, the old Buddha began to enter China. Since 2000, Lane Crawford, i T. As consumers are not familiar with the mainland market, they are not willing to enter the Chinese market. From 2009 to 2011, local buyers appeared in China. BNC, Dongliang, triple major, alter and tips were basically born at this stage. In recent years, the number of domestic stores in mainland China has grown rapidly, and the number of local buyers has increased rapidly. With the acceleration of changes in the fashion market environment, around 2012, China's local buyers entered the initial stage of growth.

After experiencing the bubble of a number of old buyers in 2019, a number of new local brands have successfully entered the first echelon. Dongliang, labelhood, yishangmen, Hu, LMDS and snd have initially established market authority. At present, according to incomplete statistics, there are more than 5000 buyers in China, which indicates the rise and maturity of China's fashion buyer industry. The city distribution of buyer's shops has also expanded from first tier cities such as Beijing, Shanghai and Guangzhou to second and third tier cities such as Chengdu, Hangzhou, Nanjing and Suzhou. The Greater China Market Research Center of the global fashion Intelligence Bureau conducts statistics and Analysis on the multi-dimensional data of the shop area, number of stores, brand number, enterprise scale and market positioning of the brand of the buyer's shop, so as to take a look at the local first-line shopkeepers with outstanding performance in China's market.

　 Dongliang Beijing Benyuan Dongliang Garment Co., Ltd

　　 Co founders: Wang yaoyu, Charles, Nan Lang

Time of establishment: in November 2009, it was founded in Beijing. The first buyer's shop is in wudaoying Hutong in Beijing, and the first local designer's buyer's shop in China. The meaning of the naming of the pillars: at the beginning, Mr. Feng Shui said that it was better to have some wood elements in the name. Because you like Chinese, find a simple, neutral and powerful name. Look up the dictionary to find a lot of these words, when you see "Dongliang", make sure to use "Dongliang" to name it. Dong is a traditional style, while Liang is a simplified one, which means the renewal of the Dynasty and the change of the times. The earliest designers: Zhang Da, he Yan, Li Hongyan, Wang Zhi, Wang Chuqiao, Qiu Hao, etc.

We have cooperated with designers: UMA Wang Wang, Yang Yang Li, Xiangyu Zhou Xander Zhou, angel Chen, Xu Zhi Chen, Yu Shan Li / pronounce, and Percy Lau. It can be said that the first series of designers who have become more and more mature in the domestic fashion industry are sold in Dongliang. Current offline stores: Beijing, Qinhuangdao Anaya and Shanghai (in March 2018, Dongliang of Shanghai officially merged with labelhood architecture and officially renamed labelhood tiger).

Selection direction: first, the texture is very good, deep cultural heritage; Second, they are avant-garde designers. In addition to the field of fashion, Dongliang is also involved in the field of art and charity, conveying the charity spirit from design itself, actively promoting cutting-edge art, and conveying brand style and taste with its continuous influence among designers, artists, consumers and media. The only buyer with Chinese characteristics will be an independent buyer in the Chinese market. Pillars can be said to be the "rock" of Chinese brand designers and the "pillars" of Chinese buyers.

　 Labelhood Shanghai Leihu Culture Communication Co., Ltd

　　 Co founder: Tasha Liu, Xinya Liu

Time of establishment: in 2018, it was formed by the combination of "pillar" and labelhood. The naming meaning of labelhood: according to the positioning of the platform, we select label (label / brand) and hood (era / community). This is a collection platform. It is not limited to any designer brand with formed products. It can be any person, it can be the label of the times. Hood is to gather everyone together, and its homophony is like neighborhood. It has a strong sense of community. Mission: to be an incubator community for young designers in China, to help local original designers develop commercialization and open up a new mode of diversified development. Co designer brands:

At present, we have cooperated with hundreds of designers in women's wear, men's wear, shoes and accessories, including Ziggy Chen, yiranian, Shushu / Tong, UMA Wang, angel Chen and other brands. At present, offline independent stores: Shanghai, Nanjing, Guangzhou, Shenzhen diversified retail and wholesale channels: offline independent physical stores, Lane Crawford cooperative stores in China, tmall flagship stores, APP mall, labshowroom, cooperation with more than 100 retail channels such as SKP, laofoye and net-a-porter. Features and advantages: to create "integrated" commercial services, to provide designers and brands with a series of commercial supporting services, such as diversified retail, brand marketing, brand promotion, brand reputation, warehousing and logistics, and further strive to build a quality control management and industrial chain system for independent fashion brands, and help brands expand market share with standardized and unified management, Win the opportunity of sustainable development and give more possibilities for the development of independent designer brands in China.

　 Yishangmen Guangzhou yishangmen Department Store Co., Ltd

　　 Founder: Yu Zeping

Time of establishment: 2012 yishangmen named meaning: from Laozi's Tao Te Ching: Tao gives birth to one, life two, two to three, and three to all things. To be the benchmark of China's fashion industry is a Shangmen's vision. At present, it is located in Fuzhou, Shenzhen, Guangzhou, etc. Positioning: with original design, independent personality, taste connotation as the values of fashion attitude, to explore the global pioneer personality of the original designer brand. From the perspectives of fashion, fashion, fashion, fashion and fashion, fashion and fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion and fashion.

At present, the cooperative designer brands: Y's of Yamamoto, MM6 Maison Margiela, Marni, comme MOI, Fengchan Wang, angel Chen, pronounce, evening, hyssop, etc., with 70% of domestic designers. Features and advantages: focus on the scarcity of designer brands; Not only does the store have a strong sense of product design, but the overall style of the store also caters to the aesthetic demands. From commodity display to lighting effect and background music, it pursues the perfection of details. Through the perfect integration of fashion, art and life, aesthetics and life fun are transmitted to every customer.

　 LMDS modern scenery (Shanghai) Trading Co., Ltd

　　 Founder: Eric Yang, Yang Xiao

Time of establishment: in 2019, it is located at No.1 Taojiang Road, a classic block with unique style, which is the core of the former French concession in Shanghai. At present, the independent offline stores: the designer brands currently cooperated with in Shanghai are: marchen Chen Mei, Yang Li (samizdat), Huishan Zhang Huishan, Cissy Shi, Chanel vintage, Samuel Gu ì Yang, pronounce, etc

Features and advantages: it is known as one of the most outstanding buyer's shops in China; It not only presents the splendid series of fashion, jewelry, accessories, books and lifestyle items, but also reflects the full creativity of the young trend. It is the leading experience space of fashion brand selection in China, and makes the buyer's shop "play" with new ideas.

　 Looknow (Shanghai) Trading Co., Ltd

Co founders: Yan Ming (CEO), Guo Xi and Lai Huanhuan founded time: the predecessor of looknow, which was founded in 2016 as a fashion e-commerce platform of "content integration + one click purchase". In 2019, the brand will be upgraded to lownow to strengthen its modernity and modernity. The vision is "global fashion within reach.". Current offline stores: Beijing, Shanghai, Hangzhou, Shenzhen, Wuhan, Chengdu, Nanjing; The types of stores include city main stores, city flagship stores, special concept stores, etc.

At present, we are cooperating with MS min, deepmoss, Ming Ma, Manu atelier, low classic, C / MEO collective, cult Gaia, Samuel Gu ì Yang, etc., 50% of domestic brands and 50% of foreign brands. They are not only concerned about the original product, but also about the quality of the product. Features and advantages: connect the online and offline shopping scene to create the first stop of global popular designer brand.

The key to build a new type of store is to balance the scale and effectiveness of ownows.

　 Hu Chengdu Hage Culture Communication Co., Ltd

　　 Founder: Vicky Yu Xiyan

Time of establishment: 2015. The meaning of the name of "tiger" is the abbreviation combination of heartfelt, unique and generation, which covers everything that he wants to express. Heartfelt: feel the needs of guests with heart; unique: unique; general: let people of different ages find things they like here. Hu's name is simple and easy to remember. The Chinese meaning of "hug" can give people tolerance and warmth. Current offline stores: Chengdu, Qinhuangdao Anaya, Shenzhen. Positioning: multi brand retail space, committed to the promotion and sale of clothing, accessories, lifestyle and artworks, and creating multi-dimensional shopping experience.

At present, we are cooperating with J.W. Anderson, MM6 Maison Margiela, marine Serre, Lemaire, UMA Wang, Renli Su, Samuel Gu ì Yang, Ann Demeulemeester, yirantian, deepmoss, staffonly, yuzefi, guidi, etc. Selection direction: it has clear brand concept and fashion attitude, which not only conforms to Asian aesthetic, but also has international design language and personalized expression; Have mature comprehensive ability, including complete look, marketing and public relations ability. Features and advantages: it has international vision, diversity and inclusiveness. Just like the Chinese meaning of its store name, "embrace" the world's beautiful design, and "embrace" the quality of aesthetics and life. At the same time, it will also introduce long-term pillars into Chengdu, and recommend China's good design to the fashion consumer market of Chengdu in the form of permanent shop in store.

Snd Chongqing Xingjun Trading Co., Ltd

　　 Principal: Zhang Xuanwei, will Zhang

Time of establishment: 2013; As early as 2007, my friend and I opened a small shop selling foreign trade clothing in the famous light rail store city of Jiefangbei, which is the starting point of clothing retail business. "Noform, design" is not "design", which means to break the "self" of fashion. Current offline stores: Chongqing, Guangzhou, Sanya, Shenzhen, Qinhuangdao; The main concept of pop-store is the off-line main stores, and the second category is the main brand of vanguard stores.

Concept stores are mainly European independent designer brands, accounting for more than 60%; Independent stores are mainly Chinese and Korean designer brands. At present, we are cooperating with the designers: drives van noten, Y / project, Nohant, short sentence, immi, Shushu / Tong, etc. Nowadays, many local brands, such as immi, marchen, Andrea Jiapei Li and Li Jiapei, are the first buyers in China. Features and advantages: Chongqing's first batch of independent fashion buyers, but also the "survival" of the longest; We are always exploring, promoting and sharing more cutting-edge and avant-garde designs. We insist on sharing more than 100 brands' wonderful content every season.

At the same time, it breaks the traditional store display mode, regards ready-made clothing as the media of fashion art, and presents it to the public in the most authentic and original manner.

Lane Crawford, Inc

　　 Chairman of Lane Crawford group:

Founded in 1850, Wu zongen has a history of more than 170 years. He is the originator of department store and the leading fashion retailer in Greater China. Distribution of offline stores: Hong Kong, Beijing, Shanghai and Chengdu category: International Women's wear, men's wear, shoes, accessories, jewelry, beauty and home furnishings. Features and advantages: in Greater China, Lane Crawford is a specialized store with the largest number of designer brands, including more than 1000 international brand boutiques including women's wear, men's wear, cosmetics, household and fashion daily necessities and high-end jewelry; The carefully selected product series is well-known in the world, and develops personal service field to provide customers with the most personalized shopping experience. Lane Crawford Joyce group is a member of the Lane Crawford Joyce group, a leading international fashion and lifestyle brand group in Asia; As an affiliated company of jiulongcang, LC group was privatized in 2003 and wholly owned by Wu Guangzheng family, one of the major Chinese funded consortia in Hong Kong.

There is no ranking order above.

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