The Collision Between Fashion And Meta Universe Forms The Story Of Virtual Digital Shaping Brand

With the development of fashion to the stage of meta universe, Chinese culture and virtual fashion have different dimensions of collision.

In order to continuously enhance the influence of fashion brands on young consumers, fashion brands reach consumers in a younger way, interact and communicate with them, so as to realize sales transformation. The epidemic has further promoted the digital transformation, shaping the brand story in the virtual world, continuing the brand value and realizing the digital significance of the brand.

With the rapid development of Chinese youth's "cultural confidence" and the rise of national tide, Chinese aesthetics and intangible cultural heritage have become a new way of thinking for fashion brands to create virtual fashion. While carrying forward the charm of Chinese culture, it integrates the cultural landscape, national culture and traditional crafts with unique artistic techniques, so that Chinese culture can innovate in inheritance and lead the future of the times.

Chinese zodiac

Three dimensional metauniverse

Quentin

Ding Jie, a fashion designer for the 2022 Beijing Winter Olympic Games, designed a "tiger head and tiger brain" performance costume for the "Malan Flower children's Chorus" in the opening ceremony of the Winter Olympics. D. Martina queen, a personal brand of Ding Jie, explores the Oriental intangible cultural heritage culture with the attitude of natural symbiosis and Oriental philosophy, based on the ancient oriental aesthetic thought of "upper garment and lower garment", and is committed to the coexistence of Oriental humanities and natural art.

3D Tiger & generation Z

This season's China International Fashion Week "fashion meta universe" was released. Designer Ding Jie quoted the tiger concept of tiger head and tiger brain clothing of "Malan Flower children's Chorus" designed by herself, and boldly deconstructed and reshaped with meta universe art. The long down jacket with tiger structure image and tiger pattern totem on cuff are three-dimensional, layered and rising, which is also the expectation of all good things. The tiger image is divided into three-dimensional structure by the designer, and the irregular three-dimensional quilting line echoes the theme of tiger and tiger in structure and style.

Chinese blue and white

Blooming virtual world and returning to youth

Bift · yuxizi

Blue and white as the world recognized key words of Chinese style, its integration into art is the underlying logic of this creation. This release is jointly created by artists in digital art, animation and other fields. From China's Aerospace Science and technology to the four ancient civilizations, from the birthplace of fashion Europe to self creation, this is not only a fashion show, but also an exploration of the possibility of common prosperity of civilizations. The silk road is once, but Chinese culture can travel through history and space, shuttle between reality and virtual world.

Qingjie series: the realm of blue and white

Chinese bronze

Virtual exploration: five thousand years of brilliant China

361 ° China loves many times

The 361 ° virtual show was inspired by bronze objects such as bronze birds and bronze masks unearthed from Sanxingdui. Fascinated by their oxidized appearance after wind and frost, the different layers of Copper Green reveal the mystery and massiness of history. 361 ° combines this texture with the current fashion design language, and integrates Chinese culture into sports life and other scenes through the carrier of clothing. Young people are encouraged to love sports, life and splendid Chinese culture.

Chinese Zhuang brocade

Symbiosis of traditional technology and future science and technology

Langkun Just.

The design theme of this season is "Zhuang brocade, one of the four famous brocades in China - Zhuang brocade". The rich and wonderful geometric patterns of Zhuang brocade are created through digitization, presenting the concept of virtual reality combination, tradition and technology symbiosis. By using 3D virtual digital technology, Chinese Zhuang brocade art not only gives modern fashion features to today's digital fashion design, but also injects unique cultural and artistic charm into meta universe fashion.

Details of virtual industrial Zhuang brocade

Han Tibetan Aesthetics

Love story of peach blossom

Customized by Deng Zhaoping

In the Chinese Lunar New Year, "Yitou" Cantonese families like to plant peach blossom, which has the meaning of "Hongtu" (Cantonese homonym: Hongtu). In March, the peach blossom is decorated with Nyingchi, and the peach blossom forest in the holy lake of snow mountain has been lingering in the designer's mind. After many times of collecting wind in Tibet, "peach blossom fate · record" appears on the paper.

The designer combines the Han and Tibetan cultural landscape and national culture with unique visual art techniques. With a consistent elegant, atmospheric and fashionable creative style and contemporary aesthetic concept, the designer shows you the beautiful picture of peach blossom reflecting snow mountain, and hopes to meet you in the peach blossom land beyond the world

Traditional aesthetics

Space time interaction: only the cloud knows

Tuo Ji Liang Yunxia

The designer of Tuo Ji, Liang Yunxia, is a designer who is hard to define with several words: her design elements have many interesting collisions, such as ancient and fashionable, simple and gorgeous, simple and complex, light and heavy. These seemingly opposite labels always appear in Tuo Ji's works harmoniously. In this work, you can feel that Liang Yunxia is more willing to let Tuo Ji have more possibilities of re composition and re creation with different elements from different people.

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The blessing of high-tech has opened an unprecedented new era for the fashion industry, opening up innovative boundaries for designers and injecting innovative vitality. The combination of virtual fashion and Chinese culture not only leads Chinese fashion into the meta universe, but also brings Chinese aesthetics and intangible cultural heritage to the world stage of virtual fashion. It also subverts the traditional promotion and experience mode while carrying forward Chinese culture, and makes Chinese culture glow with a new look and vitality in another world.