Red Bean Men'S Wear Follows The Trend And Wins The "Industry Benchmark Award Of The Year"

On April 11, Tencent smart retail officially released the private value list of T + brand. Red bean men's wear of Hongdou Co., Ltd. won the "industry benchmark of the year" by virtue of its outstanding achievements in the field of smart retail in 2021. More than 70 leading brands from 10 vertical fields were selected, "Annual industry benchmark" takes the overall private business status and four forces as the core evaluation criteria. In the clothing industry, UNIQLO and other brands also won the award.

With the rapid rise of private business, red bean men's wear conforms to the trend, creates a new comfortable men's wear track, and actively embraces new retail with the small program of official mall as the starting point, so as to help enterprises develop in digital intelligence and high-end.

It is understood that Hongdou Co., Ltd. went online in March 2020, and achieved 100 million yuan sales in just eight months, winning the best growth award of Tencent's small program clothing category. In the first half of 2021, the cumulative sales of Gmv of red bean men's small program exceeded 100 million yuan, exceeding the whole year of 2020. In September 2021, it won the industry benchmark award of "Tencent smart retail multiplication action" (semi annual); In 2021, Gmv increased 3 times year-on-year, CRM membership reached 2.2 million, and consumer member repurchase increased by 18% year-on-year. From promotion type to brand operation type, from online explosive growth to the accumulation of more loyal private users, the digital transformation and upgrading of red bean men's wear has achieved remarkable results, and has become a new benchmark of intelligent retail in the industry.

Since the strategic cooperation between Hongdou shares and Tencent smart retail was reached on December 8 last year, Tencent smart retail has further enabled the business improvement of Hongdou men's wear on the basis of Hongdou men's wear brand strength and high-quality products through the combination of public domain and private domain through digital means. In 2022, "public domain drainage + social fission" double wheel drive, red bean men's wear set up a full marketing link of "high potential crowd mining advertising long-term tracking sales analysis and re marketing". Through the launch of explosive 0-sense shirts, we can tap high-quality users in the public domain. In a short quarter, online app sales have doubled over the same period last year. In late April, a video Number super brand day will be launched.

Entering the era of private domain 2.0, it is a must to do a good job in the public-private joint venture. Red bean men's wear will continue to build a "private domain matrix" through the operation capacity, further promote brand building, and further insight into and meet the needs of consumers through the refined operation of data.