Chen Dong, Pioneer Of High Quality Development Of Hongdou Group

As soon as the victory of the 20th National Congress of the Communist Party of China ended, the Party committee of Hongdou Group comprehensively launched the theme activity of "promoting high-quality development and striving for the vanguard with three self-improvement and six modernizations". "To study and implement the spirit of the 20th National Congress of the Communist Party of China, the most important and fundamental thing is to do our own things well." Zhou Haijiang, Secretary of the Party committee and chairman of the board of directors of Hongdou Group, said that the implementation of the "three self six transformation" strategy, the acceleration of enterprise transformation and upgrading, and the promotion of high-quality development are concrete actions to earnestly study and implement the spirit of the 20th CPC National Congress.

"The development of enterprises is inseparable from innovation." Chen Dong, director of the design department of the R & D center of the red bean men's clothing Commodity Center, led the R & D team. Focusing on the brand differentiation and high-end transformation, and taking "comfort" as the starting point, the R & D team has successfully innovated and developed a subversive men's wear product "red bean 0-sense comfortable shirt". Up to now, it has sold more than 300000 pieces and won the awards from China, Italy, France and the United States. Red bean 0-sense comfortable shirt subverts the traditional and restrained image of men's business shirt. It interprets red bean's new positioning of classic comfortable men's wear with a new comfortable wearing experience, leading the men's wear industry to a comfortable track, and making outstanding contributions to promoting the high-end transformation and high-quality development of red bean men's wear, In the theme activity of "promoting high-quality development by three self and six modernizations" of Hongdou Group, Chen Dong was rated as the "independent innovation pioneer" among the first batch of "high-quality development, three self and six modernizations".

Behind the R & D and design of red bean 0-sense comfortable shirt, it is extremely hard to pay. As the person in charge of the R & D team, Chen Dong always speaks with emotion. He said that independent innovation is easier said than done. Innovation not only needs continuous investment, but also faces risks. Product innovation activities have natural complexity, uncertainty and risk. Innovation itself is a process of constant trial and error and repeated exploration. Therefore, it has a high risk of failure. The success of red bean 0-sense comfortable shirt embodies the efforts and efforts of all red bean men's wear staff.

"This is a kind of innovative shirt that needs to be subversive and innovative from product name to style design, from fabric selection to sewing, and even a button. It is a groundbreaking product. The problem we need to solve is that there is no replicable template." Chen Dong told reporters in detail about the development process of red bean 0 comfortable shirt and how a subversive shirt was born.

The first is the name of the innovative product. Before deciding the name of the shirt, we internally called this shirt black technology shirt. Chen Dong said that we hope that this shirt can bring new zero pressure, zero wrinkle, zero restraint and zero friction to consumers. After many rounds of discussions, we finally determined that the name of this black technology innovation shirt is "red bean 0 comfortable shirt", and for the first time, it designs a special logo for the red bean main push shirt.

There are products to be comfortable in all directions. A shirt is mainly composed of fabric, accessories, function, pattern, process, color and packaging. In order to achieve all-round comfort and benchmarking high-end suppliers and first-line international brands, Chen Dong needs to carry out research, integration and innovation from all aspects.

　　 High end material, science and technology enable red bean 0 sense comfortable shirt high recognition

In the initial stage of R & D, we visited high-end fabric suppliers to discuss the fabric development direction. The initial research and development direction was to benchmark the high-end cotton high count and high-density fabrics commonly used by high-end brands, and added DP non iron finishing technology. After contacting more and more high-end fabric suppliers, Chen Dong developed a new development idea. Finally, among many fabric development schemes, he chose the fabric combination of Chinese super fine denier fiber, Austrian modal fiber and Chinese spandex fiber, and pioneered the red bean fiber combination ratio, which brought fine, soft, breathable and easy to handle, It is more in line with the hot and cold switching needs of consumers wearing multi scene collocation due to the inconspicuous alternation of seasons.

Accessories are mainly composed of interlining, sewing thread and button. The fabric of 0-sense shirt is very delicate and soft, so the choice of interlining and sewing thread is very exquisite. Through the comparison of the two best interlining brands in the world, Wendler textile lining, which has a history of 170 years, is finally selected as the shirt lining.

The selection criteria of sewing thread for 0-sense shirt are superfine, high strength, toughness, smooth surface, less hairiness and luster, which have high requirements for sewing thread. After repeated tests and comparison of three sewing thread brands, namely, gutermann, British Goss and Japan Dawang, the German Gutmann sewing thread with a history of 150 years was finally selected, It is the first time that superfine fiber is applied to sewing thread, which has high strength and toughness, smooth surface and less hairiness.

Compared with interlining and sewing thread, it is not easy for consumers to directly perceive the accessories. Buttons are the most intuitive accessories to reflect the design and quality of shirts. At first, I also chose the best material of shirt button, deep sea shell button. But as a 0-sense shirt, if you want to make it comfortable, high-quality and different, you should have a high recognition at a glance. In the end, Chen Dong's team chose ceramic buttons with both shell luster and diamond cutting technology, and adopted the 24 faceted diamond cutting technology, which made the handle soft and delicate. Now, consumers can recognize the red bean 0 comfortable shirt at a glance through ceramic buttons.

　　 Comfortable version, red bean 0 feeling comfortable shirt's internal code

Shape is the internal code of a shirt's comfort. Chen Dong said that many people have their own loyal brand. In addition to the product style of the brand, whether the upper body is fit, whether the clothes are visible, and whether there are activities are also one of the important factors for consumers to choose, which is the core of establishing long-term stickiness between consumers and brands.

The shirt is different from underwear, which completely covers the body, and is different from the coat, which does not need to completely wrap the body shape. Because the body's trunk parts are round and arc-shaped. It needs the close fitting part, the visible part is visible, and the relaxed part has enough relaxation amount, which is very strict for the basic skill consideration of version type.

Together with the R & D team, Chen Dong and the R & D team repeatedly adjusted the verification version data through 20 batches of more than 150 shirt version samples, skip code samples and try on samples. Finally, combined with ergonomics, he initiated 5 3D 3D cutting of red beans and applied for 6 national invention patents.

The collar of the shirt is cut in 3D to allow the collar shape to bend naturally, fit the neck, and have the amount of activity; The sleeve cage fits the human arm root, making it more flexible; By adjusting the position of the cuff fold and the outer arc of the cuff, the extension activity of the arm under the bending state is increased; By adjusting the size ratio of the front and back pieces of the waist, the back-up body curve is maintained and the front belly circumference is increased, which has both lines and comfort; The back is more beautiful and comfortable by adjusting the three-dimensional space from the back shoulder blade to the sleeve cage, and the back is retracted.

　　 Classic technology, quality gene of red bean 0 comfortable shirt

With a good fabric and accessories, also need a good process presentation. Chen Dong investigated the high-end shirts of 1500-3900, and studied the details of the technology. Visit high-end shirt suppliers, visit and learn the whole production process, especially the fine high-end process. At the same time, combined with the more than 30 years of plate making experience of red bean shirt factory, focusing on 0-sense comfortable shirt for process innovation, finally formed 10 high-definition processes and 102 processes, which injected quality gene into 0-sense comfortable shirt.

10 high set technology, each craft has its own originality; There are 102 processes, and each process is constantly improving. The removable collar insert is adopted for the collar type, which is more full and upright. It can be equipped with different soft and hard replacement collar inserts, which is suitable for different scenes; Contrast at the bottom of the collar ensures the toughness and shape of the collar, and the neck has no binding feeling at the same time; The first buttonhole is 45 ° oblique lock, which is in line with the angle of lifting hand, which is convenient for fastening and releasing; The scientific distance of 4cm is adopted between the first button and the second button at the placket of the neckline, so as to ensure comfortable movement and keep the neckline in shape; 8 circles of high-end brand manual foot winding technology is adopted, which is convenient for fastening and uncoupling, and the surface is smooth and beautiful; The last buttonhole is cross locked, which makes the fat consumers comfortable; The bottom hem is sewn with fish bone spurs from high-end shirt suppliers. The hem is anti twist and natural and smooth; The side waist is hand sewn, exquisite and exquisite, with better flatness and more decorative waist lines; The precision needle pitch adopts the higher standard 3cm21 needle pitch to ensure fine and beautiful appearance and higher flatness.

In addition, red bean 0 comfortable shirt also takes great care in color design, polar white, jet black, sea rock grey, moon blue, mountain green, gravel yellow, hazel powder, spruce green, Chenxiang brown. Most of these colors are named after Chinese classical colors, which are more in line with the temperament of red beans as a national brand and highlight the charm of Chinese excellent traditional culture. Let the consumer contrast the shirt object and color, more poetic imagination space.

Chen Dong and the R & D team are also able to draw up the packaging design of 0-sense and comfortable shirts. The high-end packaging of high-end shirts makes consumers feel more value for money, gain different unpacking experience and full of high-end brand sense. The whole package has unified brand logo, unified design elements, unified color combination, and unified high-end materials, showing the outstanding high-end quality of 0-sense comfortable shirt.

Innovation means development, innovation means future. Innovation is the first driving force to lead development in both favorable and adverse circumstances, and it is also a sharp weapon for product differentiation to "go out of the circle". Chen Dong led the R & D team to work day after day. A red bean 0-sense comfortable shirt, every detail, every process, Chen Dong team is in the pursuit of comfort on the origin of originality, excellence, pursuit of perfection. Originality creates quality, innovation defines comfort. Red bean men's wear focuses on the new positioning of "classic comfortable men's wear", conforms to the trend of consumption upgrading, adheres to independent innovation, shows the intelligent manufacturing strength of national brands, and provides a strong driving force for the high-quality development of enterprises.

Red bean information extended reading Click to enter