Combined With Shuo Yin Chinese Good Down, Samma Changbai Mountain Show Delivers Winter Comfort And Fashion

With the advent of winter, the public pay more attention to comfort and warmth in terms of clothing selection. In the face of diversified scenes such as commuting to work and outdoor activities, contemporary new youth advocate wearing "both style and temperature". Down jacket with easy warmth and beautiful fashion has naturally become a hot product in winter. As a favorite among young consumers Leisure clothing brand We have been working hard on down products. On November 26, SEMAR, together with Shuin, launched an immersive snow scene live show at Luneng skiing base in Changbai Mountain. Three series of new winter mental down products were used to interpret China's good down, which was further enlarged Samma down Category potential energy.

　　 Enjoy winter inspiration with snow capped mountains

Winter outdoor is the most suitable scene for down jacket. This great down show in China has moved the show from the traditional T-stage to the foot of the snow mountain in Changbai Mountain. Under the background of snow, accompanied by comfortable music, with the theme of "winter inspiration, easy to wear", SEMAR presents three new products, namely, easy down series, guardian down series and ice snow down series, on the stage, bringing consumers a new experience of immersive down wearing.

Comfort and fashion have always been Samma The core design concept of the product. Around this concept, the three series of new products launched by dasheisenma are designed to meet the needs of young people's outdoor warmth preservation in winter and easy travel in the city, which can not only ensure the clothing experience of consumers, but also show the sense of fashion.

　　 In depth insight into generation Z, wear comfortable fashion with young people in winter

This time, it is not an accident that SEMAR focused on the scene marketing of down products. As early as October, SEMAR launched the product effect integration promotion for its core down product, SEMAR relaxed down, so that consumers could truly experience the "relaxed feeling" brought by down jacket, and achieved a double explosion of category volume and performance.

The reason why Sumar's mind category down jacket is deeply loved by consumers stems from its precise insight into the wearing needs of the younger generation. Busy is the normal life of contemporary young people. Facing the accumulation of work and life trivia, they hope to break away from the invisible pressure network and find a relaxed and comfortable state. In winter, when everyone is "sealed" by thick clothes, they are eager to keep light and warm, so they put forward higher requirements for the lightweight and warm keeping of down jacket. It is in this way that SEMAR has insight into the young people's desire for "lightening the burden", "relaxing" and "comfortable", and has chosen to restore the true function of down. It has launched a new "SEMAR relaxed down" to create a light, warm, fluffy and burden-free wearing experience for users.

As the core product of this show, the smart down brings consumers a "light, warm, fluffy and no burden" consumption experience from the inside to the outside through the ingenious pursuit of down, fabric and technology: high quality down is selected inside, 600 + Fluffy is just good, it is warm and light without bulky, and it can be fashionable and beautiful, Let the winter street become its own fashion show;

The soft and comfortable Mori soft fabric with excellent waterproof performance can easily cope with the rain and snow weather, save the trouble of taking care of, so that everyone can wear clothes without burden; Unique seamless technology, through 3D seamless glue pressing, it can avoid pinhole caused by quilting, and it can be easily put on and off without worrying about the embarrassment of drilling down. "Relaxed down" conveys the concept of "comfort and fashion" that the brand has always adhered to, and brings the young people a sense of physical and psychological burden free and relaxed feeling. It has proved that "SEMAR relaxed down" has been proved by its strength It is light, warm and fluffy without burden.

Popular down mind building, Samma to achieve the integration of product and effect

In addition to the immersive experience of the show, SEMAR has joined hands with tremor mall to make concerted efforts in the tremolo channel to ignite the topic of down products. In the field of shuoyin mall, SEMAR's down products are strongly exposed, and consumers are guided to buy the same style of Dashu in the store. Samma brand self broadcast + matrix down jacket special live broadcast was opened simultaneously, and the content end also carried out short video grass planting for down products to jointly help the performance of down products break out.

Good products + good marketing + good channels will inevitably give birth to good performance. In November, SEMAR has successfully created ten million popular easy down products, bringing consumers a comfortable and fashionable relaxed experience with powerful products.

No matter it is product development, or scene marketing, all reflect Samma Adhere to comfort and fashion. Let consumers wear comfortable, enjoy fashion, and be the most comfortable and true self. It is believed that in the future, SEMA will continue to cultivate young consumers, explore the innovative force of mental categories, and continue to deliver a confident, comfortable, young and fashionable lifestyle to the contemporary new youth.