Design Concept: Basic And Comfortable Fashion Trend

When people begin to imagine what life will be like in the post epidemic era, millions of workers are considering how to return to office culture and decide what to wear. In the past year, due to home office, comfort has become the primary consideration of people, rather than luxury goods. Now, as work returns to normal, many people are still unwilling to give up the comfort and flexibility of home office clothing. Therefore, this is far from a short-term market trend.

People pay attention to the comfort of clothes as well as their environmental protection. Shoppers want comfortable clothes, but also want to know that the clothes they buy support sustainable manufacturing best practices. With the increasing demand of consumers for comfortable fabrics, many brands and retailers have chosen to create specific product lines and series focusing on comfort. This means that the choice of fabrics is more important than ever for factories and manufacturers when producing clothing. In this article, I will deeply analyze why brands and retailers need to purchase specific fabrics to meet this growing consumption trend, and what factories and manufacturers should keep in mind when meeting the expectations of brands (and ultimately consumers). Cotton grown in the United States is an ideal choice for clothing, which can meet consumers' demand for reliable, easy to care and ethically sourced fabrics.

The original purpose of Grey State Apparel was to let female consumers easily make the most difficult decision of the day, that is, what to wear. By providing them with relaxed, fashionable, soft and environmentally friendly clothes, we give them the opportunity to dress up for themselves and make them feel confident about their bodies and choices.

Skin is our biggest organ. For me, it is important for customers to trust our fabrics. With Oekotex certification, buyers can rest assured that their clothes do not use harmful chemicals and are safe for their skin. Sustainable and ethical manufacturing is very important to our customers, because we have a supply chain, so we can provide complete transparency on where and how our clothes are manufactured. U. S. Cotton Trust Protocol and other initiatives are the key to providing our customers with farm level material procurement data. As a world leader in sustainable development practices, we trust the cotton planted in the United States. Most of the cotton we use is grown on family farms, so we know that they are committed to leaving better land for future generations.

However, sustainability is not only related to the garment manufacturing process, but also related to consumers' evaluation of clothing. The carbon emissions of the clothing industry account for 10% of the global total, and 85% of the products are finally discarded in the garbage. What a waste of resources! But the solution is surprisingly simple: style. Every piece of clothing we make must win a place in women's wardrobe, which is why we spend so much time designing clothes related to trends rather than being driven by them. The clean and simple silhouette of the non seasonal style is the key to creating a wardrobe essential piece, which can be worn for several years without going out of style.

Integrating comfort and style into future workplace fashion will give fashion designers and manufacturers an opportunity to think about the sustainability of all aspects from procurement to style. By meeting consumers' needs for multifunctional, reliable and ethical clothing.

About the author:

Inspired by her entrepreneurial parents and her childhood in Bangladesh, Saima realized the need to develop opportunities for her country. Therefore, Saima established Noi Solutions in 2009 to help retailers manufacture their products in Bangladesh and help Bangladesh factories promote their capabilities to retailers. In 2015, Saima Chowdhury founded Grey State Apparel, a sustainable women's clothing brand focusing on health.