High End Fashion And Street Trend: Who Is Leading The Fashion

It is widely believed that 2018 is a very successful year for street trends. If anyone doubts this, take a look at eBay, a rare edition of sneakers that are sold at a staggering price. At the time I wrote this, a pair of 1988 nike jordan shoes (Skywalker) sold for as much as C $42000 (24779), and 341 people were "chasing after the competition.".

However, this is the true story of the limited edition sports shoes, T-Shirts, pants and accessories market. Whether it is new products with regular prices or on the booming second-hand trading platform, many ordinary people who are not rich in money are willing to spend a lot of money on limited edition. In this context, although the word "street" refers to the masses of people on the street, the only difference is that they are excessively obsessed with the trend and taste, and this pursuit makes them master a lot of details of the collocation of luxury brands and design styles, and then associate with them.

At present, the attention paid to street trends largely explains the success of American designer Virgil abloh. Abro knows the essence of "street" and is famous for his collaboration with rapper Kanye West. The latter launched his own fashion brand, yeezy, and abro became famous for his participation in the design, and then founded his own street fashion brand off white. The first rap shoes were sold short as soon as they came into the market, and then sold on the second-hand trading platform, which continues to this day. As soon as off white "released" limited fashion items, the underground fashion fans were crazy, and they threw money to buy them. Last year, abro's products continued to make a splash on the brand's Internet, more times and in more ways than its peers.

Now, abro's official position is the new creative director of men's wear for Louis Vuitton, a French luxury brand. Undoubtedly, Louis Vuitton is looking forward to abro's influence of street culture on its men's wear line.

The combination of high-end fashion and street trend is a logical approach: abro's aesthetic is broad and anti aesthetic. In terms of material selection, he dares to try new patterns, such as color contrast and fancy patterns. Slogans, marketing and price tags are more powerful. The logo of Louis Vuitton has become a symbol of wealth, and the combination of the two complements each other.

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In some ways, the concept of wealth is vulgar. But those who pursue money and profit have become the decision makers of fashion, although their taste may not be "elegant enough". Recently, the family of Kris Jenner, Kardashian's mother and Kardashian's mother, gave her a Christmas present of a famous brand Goyard suitcase with the words "really damn rich". This may be a typical example.

The matter has sparked controversy. It can also be sarcastic. It's fun to read the meaning behind it. From a certain point of view, the slogan is absolutely vulgar, as if it implies that only a fool cares how rich or fashionable it is. Moreover, to some extent, what the whole Kardashian family is committed to conveying to its audience in their way of life is that they are totally ignorant of taste, which may also be a kitsch to cater to the public.

On the other hand, that suitcase costs about $15000 (￡ 11765), and they may also use it to show that, whatever his social background, only stupid luxury goods matter. Just like the French King Louis XVI and Queen Marie Antoinette, who were not familiar with the sufferings of the people, when they learned that the common people did not have bread to eat, they even said, "you can eat cakes!" this is a very meaningful practice of the Kardashian family.

At the same time, it is worth noting that Jenner is a famous brand in the 21st century. In the information age, there is a lot of noise. Therefore, we must always stir up disputes in order to maintain the visibility of the brand and realize the "strategic cooperation" of high-end fashion brands. Brand character West is the third husband of daughter Kim Kardashian, and their strategic partnership, which is an account on social media twitter, has attracted 88 million fans.

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It not only hopes to create a cross-border integration of high street fashion and street culture, but also wants to build a digital platform to be loved by the public, but it is not easy to reach. Highsnobiety is like walking on thin ice. In order to help people to take less risks, highsnobiety recently launched a Bible of street trends and culture, a hardback book called the incomplete highsnobility guide.

It's not a "complete" manual, because claiming to be snobbish is always opposed by highsnobiety. If highsnobiety does the same, its mission as a fashion media will end. If you happen to be a slovenly person, or otaku in Japanese, the content of the manual is quite different from what you think. It can motivate people to advance and tell the truth close to the origin. But even for the fashionable people, the manual is also fascinating, with anti cultural confidence and imagination. The manual defines itself as a "snapshot" because of street fashion and the novelty of sunrise, which changes almost every week. By the time you get here, you should probably keep that supreme hat.

Today's street trend is inherited from hip-hop, punk rock music, skateboarding, surfing, street fashion and sportswear in the 1970s and 1980s in the United States. It comes from the 1990s, which has been popular all over the world and has never been declining in sportswear and casual wear. Being independent and showing individuality is the concept of street trend. High snobiety's graphic male stars are all of a kind, attracting people's attention, such as Jaden Smith, Jonah hill, John Mayer, British musicians skepta, Rick Owens, Pharrell Williams, Sean wotherspoon, Hiroshi Fujiwara, rapper a $AP rocky Murakami and rapper Tyler the creator. (highsnobiety's content focuses on men's fashion.)

Without exception, they have a strong credibility as pioneers of fashion, and in addition, they have great influence on a large number of media platforms. They discussed their own principles, argued about it, and were very persistent in maintaining their fashion authority image. The report on Williams in the incomplete Handbook praises him as "the most original creator of hip-hop, and his bizarre image has been fully recognized." Smith's cross gender fashion is known as the "youth idol of all ages". (when it comes to dressing, he speaks for women's clothes, and has 1.1 million fans on the photo wall.) Tyler the creator caused a stir because of his rap about gay kissing, but he was not interested in things like making him express his sexual orientation. Obviously, these fashionistas look quite open and optimistic.

The development of street trend shows that consumer culture is in the process of transformation, and the avant-garde movement that highlights personality is dominated by young people and penetrates into consumer culture. The first few pages of the incomplete manual also interviewed Mark Parker, one of the big boys playing in the fashion playground. (in this interview, there is a picture of him with his lips closed and his face bitter. Does the 63 year old executive look uncomfortable?) Parker said, "it's important that consumers also want to understand the culture that the company represents, so publicly oppose inequality.". In 2018, the brand recognized Colin kaepernick as one of the main characters in Nike's ads, which became the focus of the United States. Capenick has been on one knee in protest against racial discrimination in front of the US National Anthem, a controversial move. Capenick is not only the founder of fashion, but also has political courage.

It may be argued that street trend brands and their associated fashion leaders, regardless of their influence, are merely cynics catering to the narcissism of millennials and new generation consumers. But even if they really think and act like this, they still embody and are influenced by their "target market" values. Their "target market" is the integration of street culture and digital revolution, an emerging social group. Isn't it to say that, in addition to being a consumer group, all young people under 35 represent more? A business company like Nike just grabs the tiger's tail and is in trouble. Street trends start with politics: anarchism, creativity, radical humanitarianism, basic egalitarianism, and will continue to challenge and infuriate mainstream culture. The practitioners of street culture and its ideas will not be subdued by the mainstream society in a short time.