Technology And Fashion: Predicting The Trend And Fashion In 20 Years

Take a look at the recent sci-fi movies, and we'll be surprised at how different Hollywood interprets the future. After watching the movie "Black Panther" directed by Ryan Coogler, we found that a muscular body (if any) can be crammed into an enhanced diving suit; However, in the film blade runner 2049 and the TV series the expanse, the story takes place after the end of the world, and clothes are street dressed, like they were found in an old closet.

But obviously better than they are now. From slavery in the new era to the global impact of excessive consumption, today's fashion has been criticized, and companies must make changes. Recently, the Italian national fashion chamber of Commerce held the Third International Round Table Conference on sustainable development in Milan. A report at the meeting showed that the proportion of people buying sustainable products in high-end stores (such as Barnes department store in the United States, Saks Fifth Avenue boutique department store and Paris Spring Department Store in France) will almost double from 23% to 40% in the next five years.

However, the impulse to consume has not changed. It is deeply rooted in human nature. "Fashion meets the psychological needs of consumers... All solutions must recognize and maintain that demand," wrote mark summer of the University of Leeds School of design in this year's report fixing fashion

In this regard, innovators have begun to look for solutions for the future, hoping to launch hot new products without damaging the earth's environment. And we are increasingly aware that the solution is the virtual digital world. "The digital industry has begun to subvert the tradition that has lasted for many years and will continue to develop over the next 20 years. Brands can rely on digital fashion that is free of material constraints to develop their creativity and connect with consumers through another medium," said Rachel Stott of the future laboratory

There is another form of expression where there is no clothes at all. Last year, carlings, a Norwegian clothing retail brand, launched a virtual collection of futuristic street clothes that customers need to buy online and then put their clothes on their photos online - in opposition to the current situation of online celebrities "throwing their clothes on". Morten grubak of virtue Nordic, a media creative company, said in an interview with Jake Hall of ID website at the time: "we have opened up a new modeling experience that will not do any harm to the earth."

In this virtual age, the emergence of virtual clothing is also very reasonable. Fanatical gamers of games like Fort nite, the Sims and sansar have long spent billions on things that don't exist in reality - including virtual clothing. "Virtual clothing will continue to break through physical and imaginative limitations and become part of fashion," Stott said

Matthew Drinkwater of the centre for fashion innovation at the London School of fashion agrees, saying: "it's clearly the trend to combine real-world and online elements." He believes that in the future, people can wear augmented reality (AR) glasses and superimpose digital images on reality, so that those who use AR glasses can see what we think we are wearing.

Think it's impractical? Not necessarily. Working with ilmxlab, Lucasfilm's immersive entertainment experience unit, Mr. Drinkwater also demonstrated the idea at designer Steven Tai's London Fashion Week 2018.

Mr Drinkwater said: "This idea also shows that in the future, we can download all kinds of elements for clothes. If you wear ar glasses, you will find that our dress is different. The blending of virtual and real world will make our features constantly change and become more mobile. Virtual fashion can let people fully try to show people's shape and constantly break through unlimited creativity. Hair style made of water can be changed according to sound It's possible to change the shape of clothes and so on. "

Beautiful new world

If you're nervous about completely using the Internet, the technology has more specific applications. According to the Allen MacArthur Foundation, clothes thrown away without a few times and related waste cost as much as $500 billion a year, and 87% of fashion products end up in landfills. So what if we only made clothes that people really needed? Neuro studio, a digital design company in New York, recently launched the clothing line solventus 2019 based on this concept. During the production of the series, they scanned the real models in 3D, got the accurate size, and then directly designed clothes on the virtual models.

The original intention of this design is that the clothes of post apocalyptic style, such as shawls, body straps and tights made of body supporting fabrics and thermal fabrics, are not made until someone places an order.

Of course, there's another reason to do it: the neurostudio collection combines 3D printing technology, which allows designers to create virtual clothing for their customers. Nike and other sportswear brands have begun to ask customers to design their own shoes, which also indicates that consumers will be able to print their own shoes in 3D at home in the future. Consumers can also be designers - British street fashion brand hype is not sure which design to use, so they post on instagram to let customers choose.

Today's clothing industry continues to let consumers design, says Stott. "Fashion, once an industry, has lost its cultural imagination and glory in the past. In recent years, the masters of fashion discourse have changed from designers, creative directors and magazine editors to ordinary people. Consumers want to participate in creativity and have personalized products, and the development of technology has also made these demands come true," she said

At the same time, the technological content of clothing itself is also growing at a high speed. Many smart fabric companies are developing materials that can collect data, such as Nike adapt BB basketball shoes, which can calculate whether the wearer should change the ball to avoid injury. "With the launch of 5g in the future, clothing will become a new communication tool, influencing the way we communicate with this interconnected world and with each other," said mano ten napel, founder of the e-magazine fashnerd

But whether the technology will be as popular as fast fashion is another matter. Geraldine wharry, whose job is to predict fashion trends, said: "from a social behavioral point of view, I think the lack of supply will ferment into a big problem - water shortage, fabric shortage, rising costs, etc. once such problems break out, people will change their consumption expenditure and choose goods only according to their survival needs." What about fast fashion? "This model is out of date and I don't know how it will last. Brands without a sustainable development strategy are bound to get bogged down."

So, how does the average person's view of fashion change? With the development of technology in the future, fashion is returning to the touch of handmade clothes. "There's a lot of interest in handcraft these days, and it's another connection between people and clothing," Wally says The second-hand clothing market is exploding, and thridup, a second-hand fashion trading website, says its growth rate is 24 times that of the retail industry as a whole. Clothing leasing also benefits. Sara Arnold of higher studio said: "clothing rentals give fashion new choices and don't damage the environment."

Stott said: "People don't wear clothes, so what will change in the future will be the way they get clothes. Getting a dress is no longer the ultimate goal. People have given the choice of music and movies to the e-subscription service. In the future, our clothing matching may also be determined by artificial intelligence. People can order core fashion services according to their personal needs and lifestyle changes Renting a variety of clothes in short time greatly reduces the number of idle clothes in the wardrobe. "

No matter how people get clothes, fashion is always a form of escape from reality and a way of expression, especially in the increasingly difficult circumstances of the earth. "Fashion during the great depression was flashy and glamorous, but the current trend is colorful. Fashion is a mirror of society. In the future, the gap between the rich and the poor may be huge, and there will be extremely luxurious fashion," Wally said