Attention: Icie China (Guangzhou / Shenzhen) International Online Live E-Commerce Trade Fair

　　 Icie China (Guangzhou / Shenzhen) International webcast e-commerce Fair

1. New e-commerce formats, new retail power 1

　　 Guangzhou Railway Station:

Time: April 07-09, 2023 location: Guangzhou Pazhou poly World Trade Expo

　 Shenzhen station:

Time: August 28-30, 2023 location: Shenzhen Futian Convention and Exhibition Center

　　 Organization

　　 Organizer : Guangdong live E-Commerce Association, Shanghai extended Exhibition Service Co., Ltd

　　 Organizer : Guangzhou extension Exhibition Service Co., Ltd

　　 Co organizer:

Guangdong toy association

Guangdong Building Decoration Materials Industry Association

Guangdong Auto Parts Industry Association

Guangzhou Baiyun Business District Chamber of Commerce

Guangzhou Food Enterprise Association

Guangzhou cross border e-commerce industry association

Shenzhen cross border e-commerce industry development promotion association

Foshan children's products industry association

Furniture E-Commerce Association of Longjiang Town, Shunde District, Foshan City

Huizhou E-Commerce Association

Guangdong garment industry association

E-commerce branch of Guangdong Automobile Products Association

Guangdong fashion jewelry and accessories Association

Guangzhou market chamber of Commerce

Guangzhou Baiyun District e-commerce industry association

Guangzhou toy and gift industry association

Shenzhen E-Commerce Association

Foshan Nanhai District E-Commerce Association

Shunde District E-Commerce Association

Dongguan e-commerce Federation

Yangjiang E-Commerce Association

Shantou Chenghai District e-commerce industry association

Zhongshan famous brand business promotion association

Guangdong underwear Association

Guangdong leather goods and bags Circulation Association

Guangzhou Baiyun Cosmetics Industry Promotion Association

Guangzhou Baiyun District Leather Industry Promotion Association

Guangzhou leather industry association

Guangzhou Watch Industry Association

Zhuhai E-Commerce Association

Zhuhai Xiangzhou District e-commerce industry association

Foshan E-Commerce Association

Huizhou cross border e-commerce industry association

Zhongshan Internet Application Innovation Association

Jiangmen Xinhui District E-Commerce Association

　　 New e-commerce forms create trillions of market development opportunities

In recent years, head's short video platforms have set up live e-commerce business. With the common promotion of user habits and businesses, the total transaction volume of live e-commerce industry has increased rapidly. According to statistical data, the market scale of live e-commerce in 2019 has reached 416.8 billion yuan, with a year-on-year increase of 183.0%. In 2020, Stimulated by the epidemic situation, policies and other factors, live e-commerce ushers in an explosive development, with a market scale exceeding one trillion yuan. By 2021, the overall scale of live e-commerce will be close to 2 trillion yuan. Statistics show that as of June 2022, The number of live e-commerce users in China is 469 million, accounting for 44.6% of the total number of Internet users. Considering the high penetration rate of short video among mobile Internet users and the high conversion rate between short video and live e-commerce, the live e-commerce market in China will reach 4.4% in 2023 92 trillion yuan, a trillions of market outlets have come!

For the better Further deepen the exchange and cooperation opportunities of the live e-commerce industry, promote the orderly, healthy and rapid development of the live e-commerce industry, at the same time, create more "national trend new products" for the majority of retail enterprises, broaden more product marketing channels, and help traditional retail enterprises seize the development trend of the live e-commerce industry and expand in Shanghai Exhibition Service Co., Ltd. and Guangdong live E-Commerce Association will hold icie China (factory) in Pazhou, Guangzhou from April 7 to 9, 2023, at Poly World Trade Expo Center, and at Futian Convention and Exhibition Center, Shenzhen from August 28 to 30, 2023 State / Shenzhen) International online Red live e-commerce trade fair (icie live show) will invite domestic and foreign high-quality supply chain enterprises Mainstream e-commerce platforms, well-known MCN institutions, live e-commerce online celebrities, and industry experts attended the grand meeting to give full play to the advantageous resources of live e-commerce, provide convenient channels for all parties to reach high-quality and efficient cooperation, drive the transformation of traditional industries and realize new growth of digital economy.

　　 Gather the advantages of live e-commerce resources and seize the development opportunity of live e-commerce industry

Advantage 1: Authoritative organizations organize and gather unique live e-commerce resources

Icie China (Guangzhou) Guangzhou / Shenzhen) International online Red live e-commerce fair is based in Guangdong, with unique commercial resources and policy support, which has laid a solid foundation for the project. With the strong support of Guangdong live E-Commerce Association and other authoritative organizations, we should comply with the call of government policies, build a service platform for trade cooperation, efficient product selection and exchange and learning in the live e-commerce industry, explore the development trend of new formats and models of domestic retail industry, and promote the healthy and orderly development of live e-commerce industry.

　　 Advantage two : the whole industry chain covers the whole industry, and people from live e-commerce industry go to Guangdong

Gathering high-quality supply chain enterprises at home and abroad, 50 + featured products in Guangdong, Hong Kong and Macao Bay area, 50 + MCN institutions, 500+ The organizers plan to invite Taobao, shuoyin, Kuaishou, xiaohongshu, bilibilibili, Jingdong, mogujie, vipshop and other leading e-commerce platforms to connect with high-quality brands, so as to create more cooperation opportunities for the majority of supply chain enterprises.

　　 Advantage 3 : red man match red products open up new retail power

Invite top anchors and fashion celebrities in the live broadcast e-commerce industry to gather on the scene, hold large fashion press conferences, launch of new rural featured products and other live product selection activities, and provide one-stop selection service for the people in the live e-commerce industry, including product selection, financial guarantee, logistics, product research and development, innovation and technology, and supply chain base trusteeship.

　　 Advantage 4 : docking industry capital, carrying out direct broadcast industry investment promotion and talent exchange activities

The exhibition invited live e-commerce industry organizations, MCN institutions and live celebrities to hold "signing ceremony for strategic cooperation of online celebrities" and "award ceremony for incubation of online celebrities" by MCN institutions, giving full play to the advantageous resources of Guangdong's live e-commerce, providing convenient channels for all parties to quickly achieve high-quality and efficient cooperation and achieve mutual benefit and win-win cooperation.

　　 Advantage 5 : 3 days of 100 + live broadcast industry topic speech to build a live e-commerce industry event

The exhibition invited several head MCN institutions to participate in the forum activities. More than 100 + speeches were given in 3 days. The top stream of live e-commerce in the industry and industry experts gathered at the scene, covering all categories of live e-commerce industry, from theory to practice, from product selection strategy of live e-commerce to online celebrity live delivery skills, comprehensive interpretation was made to answer questions and solve doubts for practitioners of live e-commerce industry, In depth understanding of live e-commerce operation.

　　 Six theme exhibition areas, full coverage of hot selling categories

　　 Wanghong food and Beverage Exhibition Area:

Net red snacks, convenient and ready to eat, prepared dishes, leisure food, green food, health food, fresh frozen, condiments, cereals and oils, specialty products, wine, light drink, coffee, etc.

Beauty net popular products area: daily chemical imports, import and export supporting services, personal care, skin care, eye care, facial mask, color make-up, perfume, fragrance, make-up tools, oral beauty products, Omni channel care, scalp care, hair transplant, personal care, home phone, oral care, maternity and infant care, professional beauty and spa products and instruments, health care, health care Nail and eyelash embroidery products and instruments. Aromatherapy essential oil, body shaping, health care, skin management, postpartum repair, high-end anti-aging, body care, oral care, IP authorization and other daily chemical products, women's fashion products, postpartum repair, overseas medical treatment, high-end beauty and cosmetic hospital, etc.

　 Clothing accessories exhibition area:

Fashion women's wear, men's fashion, jeans, fashion brand, high-grade underwear, children's wear, mother and baby products, designer brand, shoes, leather goods, scarves, hats, jewelry, watches, glasses, jewelry, etc.

　　 General merchandise exhibition area:

Daily necessities, household goods, sports equipment, outdoor goods, household appliances, digital electronics, pet products, toys, handicrafts, art calligraphy and painting, time-honored brands, intangible cultural heritage, handmade products, etc.

　 Live e-commerce theme exhibition area:

E-commerce platform, MCN organization, live broadcasting base, live broadcast supply chain company, software service provider, cloud service, big data, AI solution provider, we media network marketing company, live broadcast e-commerce training institution, advertising planning / creative display design service provider, etc.

　 Online live broadcast technology and equipment exhibition area:

Network communication support, operator image display, Al technology, content management, editing and production technology, lighting equipment, atmosphere building equipment, camera, sound card, mixer, controller and other computer and mobile phone peripheral equipment.

High quality audience precise invitation, to create high-value live e-commerce professional exhibition MCN institutions, e-commerce Industrial Park, live e-commerce incubation base;

Online live broadcast selection manager, e-commerce live broadcast talent, KOL, Koc crowd;

Live broadcast of e-commerce hot products manufacturers / traders / distribution agents;

Department stores / supermarkets / chain stores, etc;

New retail channel providers such as wechat / social e-commerce / community / community group buying;

Live e-commerce operators, live data analysis service providers, product marketing planning solution providers;

Industry Association / media / Live / short video platform and live e-commerce training institutions, etc.

　　 List of invited institutions:

Meione, xinpianchang, SANZHIYANG network, wisteria culture, bee colony, Gumei Jiahe, Dayu network, Wuyou media, Papi Tube, onion video, elephant goose, two: coffee media, orange entertainment, making friends, Qianpai culture, chenfan, Weilong culture, kuaimei beauty Q Yintemat, Zhongcan interaction, white rabbit video, Ruguang culture, goumei, Chuxin culture, TISU, juyao culture, broken star culture, fun culture, Ruhan culture, entertainment plus entertainment, dust culture, gathering craftsman stars, Chunchu culture, Yanzu culture, Nash, beeke media, huohuohuo entertainment, zhuxingge culture, hero sports VSPN +, olive video, Xianzi culture, big eye mutual entertainment Bird habitat culture, Xuanbu technology, Xuanshi mutual entertainment, le'ang network, mosquito club, Lanyan culture, Wai Research Association, etc.

　 Industry gathering to talk about the new trend of live e-commerce industry development

I. 2023 live e-commerce industry innovation and Development Forum

2. The Golden Star Award Ceremony of MCN

III. icie2023 red man & red product docking meeting

4. Channel docking meeting for group purchase of 10000 leaders

V. award ceremony for top list contribution by online celebrities

Vi. signing ceremony of talent strategic cooperation of online celebrities

7. 407 online Red selection Festival

　 Booth configuration:

Dafang aluminum door head is 4 meters high. It provides three side hoardings, one negotiation table, two chairs, Chinese and English lintels, two spotlights, one 220V / 5A power socket The booth is covered with carpet and other extra expenses are borne by the exhibitor.