Others Are Closing Stores. Why Can Red Beans Open 50 + Stores A Week

The hottest time of 2022 is over. After July and August, two thirds of 2022 has passed. Ushering in the "golden nine silver ten" consumer season, for the traditional underwear industry, this is not only an important node in the sprint, but also an important period for the further expansion of enterprise scale. For entrepreneurs, "gold nine silver ten" is also an excellent opportunity for investment and entrepreneurship. The national brand of red bean home is well aware of the truth. Now it is seizing this opportunity to set off a upsurge of opening stores and strive to become a leading enterprise in the underwear industry.

In order to strive for this goal, Hongdou home company held a meeting of all the employees on September 1. At the meeting, Mr. Zhou Bing, general manager of red bean home, highly affirmed and encouraged all the employees of the company for their hard work, and called on the company to inspire their spirits, boost their enthusiasm, strengthen their confidence, and constantly attack the market to make the company bigger and stronger. The pledge meeting was full of passion, and all the staff made a military order: it is bound to maintain the "fight" state, maintain the "fast" rhythm, maintain the "stable" pace, and make full efforts to open 100 stores a month, expand the scale of offline stores, and build Hongdou home into a leading enterprise in the underwear industry as soon as possible.

According to relevant research reports, the main consumer groups in the market are named as the users of the new era. They want to buy "rest assured" and choose big brands; Secondly, you should be able to buy comfortable products. Therefore, excellent brand power and product strength are the foundation of enterprise development. All kinds of products of red bean home are perfectly in line with the consumption concept of the new generation of users. When the national brand of red bean home is at ease, underwear products are comfortable only when they are comfortable. However, "softness" has long been integrated into the enterprise gene of red bean home. For many years, we have never forgotten the original intention of product research and development, and the softness remains unchanged. It has launched a series of soft products, such as the Red Bean Plush Soft underwear with a hot sale of more than 100 million pieces, and baby soft bra with external shape and internal softness.

The solid brand power of red bean Home + the high morale and comfortable explosive products of all staff make the franchisee enthusiastic and confident in further cooperation with red bean home. It is reported that more than 50 new stores have been opened in the last week, and another 100 potential franchisees have been negotiating and communicating, which has set off a nationwide upsurge of opening stores. Red bean home shop in the peak season broke out, appeared in the country's major well-known business circles. The shopping malls are filled with a festive atmosphere of brand store opening. The store is full of people and business is booming, attracting a number of customers to enter the store for consumption and return with full load. This undoubtedly shows the brand strength of red bean home.

Since the launch of the new national franchise model, red bean home has been steadily moving forward with its solid brand foundation, mature product system and perfect landing policy. With the addition of new franchisees, the team of Hongdou home has been strengthened once again, and its business territory has been widened. The number of offline stores is about to exceed 2000.

In the future, red bean home will continue to join hands with partners of franchisees to jointly develop a new blueprint for enterprises, jointly serve the consumers who pursue comfortable home life, and bring more soft and comfortable underwear new experience for millions of families. Bring more cooperative benefits to franchisees, win the world together and share the future.

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