The Light Of Domestic Products

Mountains and seas are the stage, the earth is the show

On September 2, 2022, XTEP The first outdoor slow broadcast of earth walking was launched jointly with jet lag island, Three hours, across five time zones and 6000 kilometers from east to west of China, it will be in the official flagship store of tmall, little red book @ step sports and @Time difference Island Video number, three simultaneous broadcast, and hundreds of thousands of people together immersive mountain search sea.

Five photographers went out on foot and put on Tebu Shanhai series Casual shoes Starting from Fuyuan, the easternmost county-level city in China, all the way across the mountains, across the sea, through the ancient tea horse road, across the glacier grassland, and finally arrived at Kashi, the destination station. With practical actions, the national tide spirit of special step mountain and sea was conveyed - walking, practicing, walking all over China's mountains, rivers, lakes and seas, and deeply cultivating the local traditional culture.

Sea, forest, ancient road, mountain, soil, each route corresponds to a pair XTEP Shanhai series of shoes, wandering on the mysterious coast of Qinhuangdao, crossing the vast Ulan Butong grassland, reliving the hard times of the ancient tea horse road, showering martial arts spirit in Yulong Snow Mountain, and finally walking through the Millennium ancient city of Kashi, attracting more than 380000 people to online immerse themselves in five of China's most beautiful scenery lines.

　　 XTEP New slow time difference industry in Shoudao

Jet lag island is a leader in the field of slow live broadcasting in China. It has created large-scale and comprehensive event live broadcasting such as self-made travel live broadcast "one hundred years of loneliness", wechat video Number "see 2021" and "see spring". In this activity, Tebu Shanhai and time difference Island moved the live broadcast to the smelter's studio, invited ceramic smelting artists to share the pottery culture, led thousands of netizens to travel around Jingdezhen, intuitively showing the whole process of pottery making, super immersive ASMR sensory massage, creating a slow live broadcast of "Internet hand for" ceramic curing system, which gained 900000 interactive volume and broke through 20 million microblog topics.

　　 XTEP Shanhai hopes to pay homage to every craftsman with fine craftsmanship by virtue of the pursuit of ultimate visual art in the culture of "Ye Tao". Even if you have traveled all over the mountains and lakes, Tebu mountain and sea has always remained unchanged, which is the insistence on ingenuity and the persistence and innovation of the national tide, which is simple and pure.

(Tebu mountain and sea pottery)

　　 Open the city outdoor national tide—— XTEP A new perspective of mountain and sea

Tebu was founded in 2001. In the past 20 years, it has always adhered to the unique positioning of "sports fashion", deeply ploughed into China's sports and leisure market, made great efforts to innovate, dare to open up, and committed to providing people with personalized and practical sports goods. At present, Tebu has become a leading sporting goods enterprise in China, constantly leading the new trend of the times from the perspective of confident domestic products.

　　 XTEP Shanhai is one of the representative leisure national tide series. Tebu mountain and sea series was born in 2020, drawing on the concept of exotic animals in the classic of mountains and seas, taking the lead in setting off a wave of national tide series with Chinese mythology. In the process of constant compatibility and innovation, in 2021, Tebu Shanhai launched a series of Chinese quintessence, integrating the traditional culture of paper cutting, martial arts, calligraphy and Beijing opera, and launched a series of hot national fashion items, with a cumulative sales of nearly one million pairs, which are deeply loved by young people.

(Tebu Shanhai Series)

In 2022, XTEP Shanhai continues to explore Chinese wisdom. With the concept of "sometimes phenological, ingenious" and combining with the compendium of Materia Medica, ancient tea and horse road, and pottery culture, Shanhai has turned mountain and sea from traditional culture to urban outdoor national tide. With "going to mountain and sea, looking for answers" as the spiritual core, Shanhai has trekked all the way through the new video, Three years of precipitation, into 6000 kilometers under the feet, has turned the mountain and sea into a pace and a spirit. It encourages contemporary young people to love and move forward. Even though the mountains and seas are large and the stars are wide, they can still stand on the edge of the earth, witness the ups and downs of mountains and rivers, and encounter all natural things. Tebu mountain and sea, looking forward to walking with every young man with independent pace.

　 The beauty of the country and the sea

In today's multicultural era, traditional culture with its profound historical accumulation of humanistic value has become a new trend of fashion development. Brands have opened the "new national trend" creation, forming a high light trend of national trend culture. At the moment of homogenization of Guochao marketing, Tebu Shanhai series draws on natural visual language, integrates ancient wisdom, beauty of mountains and forests, national spirit and leisure sports, treads on the land of China, roams mountains, lakes and seas, and displays the charm of national style of Chinese aesthetics through the cross-border creation of Chinese culture and sports fashion products, and leads a new experience of Guochao.