Large Women'S Wear Brand Bloomchic Won The Investment Of L Catterton, The World'S Largest Consumer Fund

2022/12/21 15:35:00 0

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Oversized Women'S Wear Bloomchic

Image source: BloomChic

Recently, BloomChic, a large women's clothing brand founded by Hu Zhoubin, the son of Zhou Chengjian, the founder of Metersbonway, recently received the investment of L Catterton, the world's largest consumer investment company, which is also its third round of financing. Previously, the company had received the blessing of star capital such as Mingshi Capital, Wuyuan Capital, Oasis Capital, and All Things Capital.

As the world's largest consumer investment fund, L Catterton was formed by the merger of Catterton and L Capital in 2016. Bernard Arnault, chairman of LVMH Group, holds about 40% of the equity.

It is reported that BloomChic was founded by Hu Zhoubin, the son of Zhou Chengjian, the founder of Meibang Clothing. At the end of 2020, Hu Zhoubin left Meibang and then entered the large women's wear market, establishing the D2C brand BloomChic. As for leaving Meibang and choosing to start a business, he said that he had always been a passion for entrepreneurship, and he was already a "serial entrepreneur".

This is Hu Zhoubin's second venture. He once founded the accessory brand Ma Liangxing, which was made with 3D printing technology. In addition, he once worked in the Tmall Business Department of Alibaba Group and served as the assistant to the president of Meibang Clothing.

As the "second generation" of a successful enterprise, Hu Zhoubin undoubtedly has more advantages than many entrepreneurs in venture capital, interpersonal relationships and industrial resources. But at the large clothing track, BloomChic may be able to start quickly with these advantages, but the challenges facing long-term development are not small.

According to the prospectus of Torrid, a large women's clothing listed company, the North American large women's clothing market will reach US $85 billion in 2019, and is expected to reach US $120 billion in 2026, with an annual compound growth rate twice that of regular women's clothing. On the other hand, the obesity rate of the American population increased from 33.7% to 42.4% from 2007 to 2017; Only in the five years from 2010 to 2015, the proportion of young people who bought Plus size has increased from 16% to 34%.

In fact, the market of large women's clothing is not completely unnoticed. Overseas fashion brands such as H&M and Old Navy have tried to enter the large market. However, in 2016, H&M announced the suspension of offline large size fashion business, while Old Navy announced that it would withdraw all offline stores from all large size product lines after only 13 months of support after announcing its large-scale entry into the large size women's clothing market in 2021.

Traditional brands have failed in the large size market, which further illustrates that the fashion of large size clothing is not simply to enlarge the ordinary size. The special body circumference of large people also means that it is more complicated to consider the shape design and the inclusiveness of different parts. For this category, the function of fitness and self-cultivation has become the first essence, and only the aesthetic system formed outside of this can conform to the fashion attributes of large people.