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Empowering Nearly 3000 Designers Worldwide To Invest 55 Million Yuan

2023/2/3 21:28:00 36

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As one of the important measures to empower entrepreneurs, SHEIN X, the global designer and artist empowerment project of SHEIN, has been launched for two years. In the past two years, SHEIN has invested more than 55 million dollars to support nearly 3000 designers and artists from more than 20 countries. SHEIN X designers not only own the intellectual property rights of products, obtain product sales commissions, but also can obtain the full empowerment support of SHEIN. In 2023, SHEIN hopes to find 1000 outstanding designers and artists to join SHEIN X.

SHEIN X had only seven designers when the project was launched in January 2021, and now it has nearly 3000 designers and artists around the world, launched nearly 2000 product series, and has more than 25000 original works. SHEIN has set up a special production line for SHEIN X designers, involving dozens of professional manufacturing suppliers.

The SHEIN X project provides designers with full empowerment from product development to manufacturing, marketing, supply chain logistics and other links, helping designers achieve the landing of design concepts to deliver products to consumers. At the same time, SHEIN X also provides master class training and business guidance for designers, and specially develops online technical tools to support designers to work better. Through technical tools, designers can see the whole process of product landing and respond to consumer feedback and needs in real time. The SHEIN X project provides full financial support from product development, production to logistics distribution to ensure that designers do not have to bear financial pressure and risk.

SHEIN X designers can also enjoy SHEIN's global network resources and various marketing activities to help enhance the popularity and brand influence of SHEIN X designers and their works and expand their influence in the industry. For example, offline flash store activities and fashion shows (such as the Paris SHEIN X fashion show) held by SHEIN worldwide provide designers with a stage for global display.

In the SHEIN X project, designers and artists not only own the intellectual property rights of the design products, but also obtain the sales commission of the design products. At present, SHEIN has paid more than 5.37 million dollars of sales commission to designers, which accounts for most of the profits of SHEIN X products by the end of 2022.

"One of the three strategies of SHEIN's business model is to empower entrepreneurs. SHEIN X plans to train designers and help them build and improve their brands on the global stage", Molly Miao, chief operating officer of SHEIN, said, "SHEIN will continue to be committed to helping and supporting designers and artists worldwide, and we will continue to move forward towards the vision of letting everyone enjoy the beauty of fashion."

In 2023, SHEIN hopes to find 1000 outstanding designers and artists worldwide to join SHEIN X. The newly joined SHEIN X designers will have the opportunity to cooperate with world-famous designers, participate in exclusive activities and global learning exchanges. Since January, SHEIN has cooperated with the Graduate Fashion Foundation (GFF) to support the SHEIN X Fashion Design Competition, from which emerging European designers will compete for the place to participate in the Paris SHEIN X Fashion Show in June this year.