Popular Color: Analyze The Trend Of Women'S Main Colors This Year

Epidemiological analysis

Fashion analysis of 2023 holiday women's wear: color

In the 2023 holiday season, color is the way to show new ideas, such as the dopamine bright color and sunset color in the holiday theme, the elegant sports style presented by optical white, or the dark color suitable for modern gothic.

Luxury brands continue to promote novelty and balance, and their colors can not only attract consumers, but also last for many seasons. In the retail industry, black still accounts for the largest share of new clothing colors in spring and summer 2022 (16.6% in the UK and 16.1% in the US), which confirms that core colors are still the key to mass merchandising.

Digital dress is still the key driving force of color, and dopamine bright color is still dominant, showing the cross seasonal charm of bright color. This growth is reflected in the retail industry in the United Kingdom and the United States. Pink continues to grow year on year (+16% in the United Kingdom and+7% in the United States), and so does green (7.2% in the United Kingdom and 6.6% in the United States). Although orange accounts for a small proportion, it shows an astonishing year-on-year growth (Britain+41%, America+31%).

Application suggestions: Charm red, as a vibrant bright color, is a common commercial color in leisure, dress and other categories. Consumers need colors that can stand out online and offline, and apply them to full body modeling such as dresses, suits, etc. to show visual impact.

More color interpretation and application examples of Charming Red: Click the blue title of WGSN Online Trend Academy course "Five Key Colors of China in Spring and Summer 2023: Charming Red".