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TOMMY HILFIGER Continues To Expand Its Children'S Wear Market In China, And The New Children'S Wear Store In Qingdao Has Opened Grandly

2023/3/3 18:54:00 172

　　 TOMMY HILFIGER, a wholly-owned subsidiary of PVH Group (NYSE: PVH) in Amsterdam, the Netherlands (February 2023), announced that its children's clothing store in Qingdao, China, had opened on January 6, 2023. This store is located in the MIXC Shopping Center in the high-end retail area, and is the first children's clothing store opened by Tommy Hilfiger in Shandong Province.

　　 The design concept of store decoration originates from the marine life, integrating the traditional DNA of the brand with the modern simple style to create a bright and spacious shopping experience. The whole store design is themed by simple style, with LED lighting, simple white paint and polished stainless steel elements. There is also a huge glass window exclusively set up for children's clothing stores in China, so that guests can enjoy the walnut oak floor, TOMMY HILFIGER's special carpet, and the indispensable brand logo blue, white and red at a glance.

　　 The new store launched a new TOMMY X MIFFY co branded children's clothing series in the Year of the Rabbit. This series takes the animated cartoon Miffy as the main element, integrating Miffy's minimalist design concept with American modern style, and injecting fresh energy. The store also displays the new TH Monogram series and basic item series to provide customers with more choices.

　　 TOMMY HILFIGER children's wear opened online flagship stores in Jingdong and Tiaoyin simultaneously, released exclusive new online clothing, and carried out discount activities irregularly to provide consumers with a 360 degree consumer retail experience. Customers can get the latest information and activity information of TOMMY HILFIEGER children's clothing in time by registering as a member of ROOKIE. It is reported that the store opened in the Chinese mainland market is the official operation of Yongxing Dongrun Clothing Co., Ltd. under the exclusive authorization. The two will work together to provide Chinese consumers with children's clothing with unique style and distinctive personality.

　　 We sincerely invite brand fans to follow @ TommyHilfiger and @ Rookie on social media, and use # tommykids topic to communicate and interact on social media.

　　 Search and follow TOMMY HILFIGER WeChat, Weibo and Little Red Book accounts to get more latest brand information. ? ??

　　 Store address:

　　 L463, Floor 4, MIXC, No. 6, Shandong Road, Shinan District, Qingdao, Shandong 266000

　　 About TOMMY HILFIGER

　　 TOMMY HILFIGER is one of the world's famous high-end lifestyle brands, which has been inspiring and inspiring consumers since 1985. TOMMY HILFIGER creates the logo style with the blend of classics and innovation, cooperates with cultural shapers around the world, and interprets the essence of American classic style with modern elements. Tommy Hilfiger provides global consumers with outstanding quality and value. Its two lifestyle sub brands, TOMMY HILFIGER and TOMMY JEANS, have product lines including men's clothing, women's clothing, children's clothing, jeans clothing, accessories and shoes, and are firmly committed to sustainable development and inclusiveness.

　　 In 2021, the global retail sales of TOMMY HILFIGER products will be about 9.3 billion dollars. Tommy Hilfiger has more than 16000 employees worldwide, an extensive sales network in 100 countries and more than 2000 retail stores, including its online global flagship store tommy.com. PVH Group acquired TOMMY HILFIGER in 2010, and has always insisted on and assisted the brand to expand its global business and influence to achieve long-term and stable growth.

　　 About PVH

　　 PVH is one of the world's famous fashion companies, and has close contact with consumers in more than 40 countries. Its global iconic brands include Calvin Klein and TOMMY HILFIGER. The strong brand power has made PVH 140 years old. It is the team's commitment and persistence to promote the fashion industry forward. This is our power, this is the power of PVH.

　　 About Yongxing Dongrun

　　 Yongxing Dongrun Clothing Co., Ltd., founded in 2012 and located in the beautiful coastal city of Xiamen, is a high-end children's clothing group integrating product R&D and design, supply chain intelligent management, multi brand operation and digital new retail. The company has obtained the authorization for the operation of children's wear of international well-known brands such as NIKE, JORDAN, CONVERSE, LEVI'S, HURLEY in China, and provides high-quality sports, fashion, casual children's wear and children's shoes products to consumers in China in the form of multi brand collection stores.

　　 After nearly ten years of development, the company has constantly explored its own advantages and established a sound team and business system. Off line, the company's products and services cover more than 30 provinces, cities, autonomous regions (states) and other domestic regions as well as Hong Kong, Macao, Taiwan and other overseas regions, and provide services to consumers through more than 1000 stores. On line, the company brings efficient and convenient shopping experience to consumers through Tmall, Taobao, JD, Vipshop, Rookie APP and other platforms.

　　 The company's ROOKIE brand presents personalized, diversified and global products for the consumer system with a new children's clothing collection store model and the combination of different brands and categories of products, providing multi-level, multi scene, diversified comprehensive choices and comfortable and convenient "one-stop" shopping experience.