The 2022-2023 China Garment Industry Development Report Was Officially Published: Exploring The Spring Of Industry Together

The industrial chain report includes the 2022-2023 China cotton textile industry development report, 2022-2023 China fiber fashion trend release report, 2022-2023 China textile fabric fashion trend report, 2022-2023 China clothing printing industry development report, 2022-2023 China sewing machine industry economic operation report.

The special topics include "Firming Confidence, Striving for Progress in Stability, Opening a New Phase of High Quality Development", "Report on the Development of China's Clothing Industry Cluster", "Research on the Development Mode and Path of Green Low Carbon Circular Economy in China's Clothing Industry under the" Double Carbon "Target", and "Current Situation and Development Trend of ESG in China's Textile and Clothing Industry".

Facing the new development environment, where will China's clothing industry go in 2023? Compiled and published by China Garment Association 2022-2023 China Garment Industry Development Report I made a forward-looking prediction, and now I will forward some of the content for the readers. This is the No four Article.

Under the background of the country's growing prosperity and national rejuvenation, the collision of traditional cultural heritage and modern elements, with the support of digital technology, makes the fashion connotation of Chinese brands and the oriental aesthetic value of products appear constantly, which is becoming the value source of consumer market recognition. In the face of the fashion trend of the new generation of consumer groups, the domestic clothing consumer market will usher in a comprehensive competition between two new dimensions of the arena.

First, Guochao brand The industry will further explore the value of China's outstanding culture, integrate advanced technology, popular trends, multiculturalism into product design, communication, circulation, business model and other key links, endow brands and products with new spirit and emotional resonance through cultural creativity, and promote the deep integration of fashion culture and industry. Second, the fashion consumption of the universe The industry will accelerate the use of new technologies such as big data, cloud computing, AI intelligent design, virtual anchors, cross-border games, and meta universe technology to study the market demand of targeted consumer groups, establish a deep link channel between brands and consumers, achieve online interaction to offline flash, and present the new business value of products in the digital assets Digital experience, games, platforms, virtual world and other aspects enable brand development, and promote the further development of digital clothing industry.

In July 2022, seven departments including the National Development and Reform Commission jointly issued the Guiding Opinions on Promoting Brand Building in the New Era, encouraging the consumer goods industry to develop personalized customization and scale customization, and cultivating a number of high-end brands and "specialized and new" enterprises in the textile and clothing fields. The support of national policies is the high-end The development of modernization has brought new opportunities. Based on Consumer brand, manufacturing brand, regional brand In the three major areas, we will focus on improving the cultural carrying capacity, fashion leading power and international influence of consumer brands, improving the advanced manufacturing capability, rapid response capability and industrial chain collaboration capability of manufacturing brands, improving the integrated innovation capability and coordinated development capability of regional brands, and creating a new potential for the development of clothing industry brands.

Consumer brand , the industry will strengthen the research of oriental culture, popular trend prediction, accurate data marketing, improve the brand's fashion creativity and product design level, innovate the terminal retail mode and service form, cultivate a batch of "national style clothing" brands with obvious cultural characteristics, original brands with cultural characteristics and cross-border e-commerce brands with international competitiveness, Accelerate the construction of a diversified brand system.

Manufacturing brand The industry will continue to focus on improving the digital, networked and intelligent development level of the manufacturing industry, focusing on innovation and creativity, process improvement and quality management, expand the in-depth application of advanced textile materials, green manufacturing technology and intelligent manufacturing technology in the clothing field, promote the continuous improvement of technological innovation and original design capabilities, and create a batch of innovation leaders A new group of competitive modern garment manufacturers.

Regional brand The industry will continue to promote the rational layout of regional brands, strengthen the differentiated positioning and planning of regional brands, and focus on building a number of technology centers, brand centers and cultural highlands with global influence.

The Chronicle of Events combs the major events of industry development in 2022.

The appendix contains the economic data of China's clothing industry in 2022 for future reference. The report will comprehensively summarize the development experience of China's clothing industry and explore the opportunities and challenges of the industry in the new environment with detailed data, objective analysis and forward-looking research and judgment.