Guangdong Fashion Week: Intangible Cultural Heritage Clothing Exhibition And Exchange Activity And Excellent Case Work Conference Held In Guangzhou

Splendid scenery surrounds the spring, and intangible cultural heritage permeates the flower city. On March 24, the "Fashion Lingnan · New Intangible Cultural Heritage" 2023 Guangdong Intangible Cultural Heritage Clothing Exhibition and Exchange Activity and Excellent Case Work Conference was held in Guangzhou. As one of the series activities of 2023 Intangible Cultural Heritage Brand Conference, this activity is guided by Guangdong Provincial Department of Culture and Tourism, hosted by Guangdong Intangible Cultural Heritage Workstation (Clothing Workstation), and co hosted by Guangdong Garment Industry Association and Guangdong Garment Designers Association. About 300 people participated in the event, including representatives of Guangdong Provincial Department of Culture and Tourism, relevant intangible cultural heritage experts, inheritors, intangible cultural heritage workstations, clothing enterprises, designers, and representatives of relevant associations.

Excellent Cases of Intangible Cultural Heritage Clothing

　　　　 Dancing in Ruyuan Yao Autonomous County

In order to actively explore the development path of deep integration of Guangdong intangible cultural heritage projects and clothing industry, and show the fruitful achievements of Guangdong intangible cultural heritage in the innovation and entrepreneurship development of clothing industry, under the guidance of the Department of Culture and Tourism of Guangdong Province, Guangdong Intangible Cultural Heritage Workstation (Clothing Workstation) will organize the selection of outstanding cases of Guangdong intangible cultural heritage clothing in 2022. The case collection covers more than ten categories of intangible cultural heritage projects, including Yao embroidery, Guang embroidery, Chao embroidery, Xiaolan embroidery, bead embroidery, Xiangyun yarn dyeing and finishing technology, drawing, Duntou blue textile technology, Qilin dance, paper cutting, etc. A total of 20 excellent cases of products and activities were finally evaluated.

The works related to outstanding cases were released at the event, fully demonstrating the ingenious integration of traditional techniques of intangible cultural heritage and creativity and fashion, reflecting the infiltration of intangible cultural heritage into a better life. While actively exploring and innovating the path of intangible cultural heritage protection and the development of mass entrepreneurship and innovation The gorgeous design art and rich national characteristics are displayed in front of the world with fashionable clothing. With fashion as the medium, we can go through thousands of years, let intangible cultural heritage meet modern life romantically, and witness the contemporary value of traditional culture together.

　　 Round table dialogue experience sharing sparks of collision ideas

Experts from different fields, such as intangible cultural heritage protection, clothing design, news media, public welfare funds, and industrial research, took "Fashion Lingnan · New Intangible Cultural Heritage" as the theme, and discussed the new mode and new path of innovative development of Guangdong Intangible Cultural Heritage in the field of clothing and apparel from their respective fields and perspectives through the form of round table talks. Experts speak freely and express their own opinions, and they collide with bright sparks of thought and insights.

Relevant principals of Shenzhen Liangzi Fashion Industry Co., Ltd., Ruyuan Yao Autonomous County Bureau of Culture, Radio, Television, Tourism and Sports, and Dongguan Cultural Center, as representatives of outstanding cases of clothing and apparel selected as intangible cultural heritage, respectively shared their experiences from how to turn intangible cultural heritage Ranunculus Silk into a sustainable fashion brand, Ruyuan's innovative approach to promoting the protection and inheritance of Yao embroidery "Discover the Beauty of Dongguan Intangible Cultural Heritage", Dongguan Intangible Cultural Heritage original clothing design project, etc.