Attention: 2022 China Mobile Travel Market Data Report Analysis

In 2022, the epidemic repeatedly caused the mobile travel industry to suffer a heavy blow, with a sharp decline in business volume. The industry as a whole still suffered from the impact of the epidemic. The development of online tourism suffered setbacks and recovery was slow. The online car hailing market was in four disputes under Didi's departure, and continued to finance to seize the market size.

Against this background, on April 12, the Economic and Social E-Commerce Research Center of the "Belt and Road" Top 10 influential social think tank network released the 2022 China Mobile Travel Market Data Report. The report is compiled according to the large database of "Dianshubao".

1、 In 2022, the scale of online car hailing market will be 314.6 billion yuan, down 1.38% year on year

Chen Liteng, an e-commerce analyst of life services at the Research Center of Economic and Social Network E-commerce, said that mobile travel is narrowly defined as travel services based on intelligent mobile terminals, mainly including online car hailing, bike sharing, car rental, parking, map navigation, valet driving and other formats.

The report shows that the market size of online car hailing is about 314.6 billion yuan, down 1.38% year on year, and the number of users is 437 million, down 3.32% year on year. In addition, the market transaction scale (growth rate) in 2018-2021 was 286.5 billion yuan (24.83%), 305.8 billion yuan (6.73%), 269.1 billion yuan (-12.01%) and 319 billion yuan (18.54%), respectively.

Chen Liteng expressed that, With the gradual reduction of the impact of the epidemic, users' travel will return to normal, and online car hailing orders will also usher in a significant growth. This is the opportunity period for online car hailing companies to obtain customers. With the mature implementation of the aggregation platform and automatic driving, the competition among online car hailing companies will become more intense.

In 2022, the number of online car hailing users will be 437 million, a year-on-year decrease of 3.32%. In addition, the number of market users (growth rate) from 2018 to 2021 will be 389 million (13.41%), 383 million (- 1.55%), 365 million (- 4.7%) and 452 million (23.83%) respectively.

According to the Report, the rectification of Didi Chuxing's removal from the shelves has led to the second tier players to scramble for market funding. By 2022, a total of 20 platforms in the field of mobile travel have obtained financing, including Xiangdao Travel, Ruqi Travel, Ease of the Times, car rental, Maple Leaf Travel, school car dispatching, Dianda car washing, Zhongke Smart Parking, Mino Technology, CTP Parking, Maple Leaf Travel, Lazy Genie, car owner, Che Liangliang, Tiantian Chebao, Tuche Technology, Xiaobei Travel, Pea car pooling, Wantu car washing Channel information: the total amount of financing is about 2.76 billion yuan, down 83.4% year on year in 2021.

2、 The scale of online tourism market was 746 billion yuan, down 13.61% year on year

Chen Liteng said that in a broad sense, mobile travel also includes online travel, which refers to a consumer behavior of booking and purchasing travel service products based on the Internet. It mainly includes a comprehensive tourism platform focusing on ticket (air ticket), accommodation and ticket business.

The Report shows that the scale of online tourism market in 2022 will be 746 billion yuan, down 13.61% year on year. In addition, the market transaction scale (growth rate) in 2018-2021 was 875 billion yuan (17.82%), 1005.9 billion yuan (14.96%), 638.6 billion yuan (-36.52%) and 863.5 billion yuan (35.21%) respectively.

In terms of user scale, online tourism will reach 422 million in 2022, down 6.29% year on year. In addition, the number of market users (growth rate) from 2018 to 2021 will be 392 million (4.25%), 413 million (5.35%), 342 million (- 17.2%) and 397 million (16.08%) respectively.

As one of the industries most directly affected by the epidemic, the fluctuation of the epidemic has directly brought the tourism industry to the bottom. The investment and financing of online tourism in 2022 has set the worst record in the past five years. In 2022, a total of 8 platforms in the online tourism field will receive financing, including Play Point Travel, OTM China Digital Travel Technology, Jiudian Technology, Self Travel, Travel with Travel, KKday, Ten Miles One Pavilion, and Little Hero Travel. The total financing amount is about 661 million yuan, less than 10% of the financing amount in 2018.

In response, Chen Liteng said that, As the biggest uncertainty affecting the recovery of the tourism industry, the emergence of the epidemic not only challenges the survival of the original online tourism platform. The suppressed tourism demand makes it difficult for the tourism economy to develop, and the capital investment is difficult to obtain the expected value return, which makes the investment institutions The investment in the online tourism market was significantly reduced.

3、 The 2022 Mobile Travel Top 100 List was released

The report also released China Mobile Travel Top 100 List in 2022. The list has been comprehensively evaluated by the Research Center of Economic and Social Network E-commerce according to the enterprise data included in the big database "Dianshubao", including hard indicators such as platform scale, revenue, profit, investment and financing (valuation), monthly activity, rating, and soft indicators such as industry influence and reputation. It aims to reflect the current development of domestic mobile travel enterprises. According to the industry breakdown, the list includes: online car hailing, car rental, sharing (electric) bicycles, parking, car aftermarket, map navigation, valet driving, online travel, home stay short rent, etc., and a total of 100 enterprises are classified. The enterprises on the list are domestic leading platforms in various fields.

Among the sub sectors of the Top 100 list, there are 21 online car hailing companies, including Didi Travel, Cao Cao Travel, T3 Travel, and Xiangdao Travel; 10 car rental companies, such as Yihi Car Rental and Lianhe Cloud Car Rental; There are 10 shared (electric) bicycles, such as Qingju Bike, Meituan Bike and Hailuo Chuxing; 4 parking platforms including CTP parking and ETCP parking; In the automotive aftermarket, there are 9 companies such as Tuhoo car maintenance and car spots; There are 3 map navigation companies including Baidu Map, Gaode Map and Tencent Map; There are three valet driving platforms: e-valet driving, micro valet driving and love valet driving; There are 32 online travel companies, including Ctrip, Tongcheng Travel, Mafengwo, Qunar, and Feizhu; There are 8 short rent B&Bs, including Tujia, Woodbird and Piggy.

Among them, compared with the list in 2021, there are 17 companies on the list in 2022, including Landao Travel, Dutto E-Travel, Zhaozhao Travel, Timely Car, Ark Travel, Zhongjun Travel, Lixing Car Rental, Mango Travel, Bee Travel, Baimi Travel, Dingding Parking, Airparking, PP Parking, MyTaiwanTour, Woqu Travel, Zanadu, and Abby Welcome China.

In addition, the report shows that the "unicorn" of mobile travel in 2022 will be Didi Travel, Halo Travel, T3 Travel, Cao Cao Travel and Ruqi Travel, with a total valuation of about 164.7 billion yuan, and an average valuation of 32.94 billion yuan; "Qianlima" is followed by Dida Chuxing, Mushroom Zhixing, Wukong Car Rental, Yineng Times, Xiangdao Chuxing, Mini Car and Deyi Shifu, with a total valuation of about 15.67 billion yuan, and an average valuation of about 2.238 billion yuan. (Note: The valuation is based on its latest round of financing estimates, which may deviate from the actual situation, and the data is for reference only.)

Chen Liteng said that online car hailing In the second half of the competition, the increment is not there, and the stock is hard to open 。 According to the data of the Ministry of Transport, the daily average demand of online car hailing market in China is about 20 million. At present, Didi Chuxing is still in the first place in the market, bearing most of the market demand, and there is not much market demand allocated to other online car hailing companies.

In this context, for the "players" in the second echelon, such as Xiangdao Travel, Ruqi Travel, Cao Cao Travel, T3 Travel, etc., to obtain users and expand the urban layout, they need to invest more costs, plus early subsidies, so that they need sufficient funds and resources to support the development of business.

According to the Report, online tourism "unicorns" are hornet's nest, Tujia.com, Kelu Travel, and donkey mother, with a total valuation of about 43.2 billion yuan, and an average valuation of about 10.8 billion yuan; "Qianlima" successively includes Huanyu Tourism, Huangbaoche, Qiyou.com, Zhenlv · Smart Tourism Database, Octopus Online Tourism, Woqu Travel, Youxin Travel, Qingpu Travel and Titan Cloud, with a total valuation of about 21.725 billion yuan and an average valuation of about 2.413 billion yuan.

Chen Liteng said that with the adjustment of COVID-19 infection from "Class B, Class A" to "Class B, Class B, Class B" in China, people are not restricted to travel. People's tourism demand will be released in 2023. However, the impact of the epidemic in three years has led to a certain impact on the national economic income, and the scale of tourism consumption will inevitably shrink. Therefore, even if it is fully liberalized, it will be difficult for the tourism market to recover explosively in the future, but it will show a trend of gradual recovery.

4、 Online travel refund accounts for "half of the country", and online fraud is difficult to solve

According to the "Diansuibao", the top three complaint types of online tourism users nationwide in 2022 are: Refund (52.29%), Bawang Clause (9.48%), Internet fraud (5.88%) 。

In the "2022 National Online Tourism Consumption Rating List", one Tongcheng Travel was rated as "Suggested to Place an Order", three Qunar, Feizhu and Lianlian Peripheral Travel were rated as "Careful to Place an Order", two cost-effective and wait and see travel were rated as "Not Suggested to Place an Order", and three travel websites such as Cheng, Lvyou and Qingmangguo were rated as "Not Rated".

In the field of online tourism, according to the cases of users' rights protection accepted by "Diansuibao", we selected ten typical complaints, involving platforms such as Green Mango Travel Network, Rucheng, Colorful Shell, Heroes' parent-child travel, cost-effective travel, walk and see travel, Lianlian Peripheral Travel, Where to Go, Donkey Ride, Flying Pig, etc.

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