Senma New Basic Opened Its First Store, Creating A New Chapter Of Comfort And Fashion

At the moment when the concept of fashion is emerging one after another, clothes carry more and more content. They are not only functional, but also have more personality and status. Some people laugh at themselves that "it must be my own problem that such fashionable clothes are not easy to wear".

But dressing should be easy and easy, without burden, just like Sima brand The proposed "comfort and fashion" focuses on quality consumers, combines insight into life to design clothes, and creates a comfortable and comfortable dressing experience through multiple clothes. This is the value that clothing brings to people, and it is also the "new basic" that Sima wants to create a "new basic universe" in clothing by gathering and amplifying superior categories, upgrading quality, and positioning in the three coordinates of "comfortable", "versatile" and "national". In May, the first store of Senma New Basic opened in Longhu Tianjie, Danxiashan Road, Baoshan District, Shanghai, with the theme of "comfortable and new", bringing more "comfortable and versatile" basic styles to consumers.

　 High quality basic style

Create a national preference for "comfort and fashion"

Adhering to the principle of "new basic", the new store is arranged in a simple and orderly manner, designed to be transparent and bright, displayed in different areas with colors and functions as a whole, and planned a clear moving line. At a glance, spacious and bright implies order, which can cure obsessive-compulsive disorder every minute. This terminal design provides a comfortable exploration experience. From color to function, consumers can easily obtain the products they need.

Sima focuses on the essential categories of people's daily life for research and development. According to consumer feedback, it constantly upgrades its products, such as cool sense series, soft cotton series, comfortable pants and other mental products. It has used strong product force to consolidate the three coordinates positioning, enrich the connotation of "new basic", and meet the needs of more high-quality consumer groups.

Positioning 1: comfortable

People oriented, exploring skin friendly experience

From the perspective of people, consumers' physical feelings are one of the most important elements of Sima. The new basic series of products focus on meeting the most core consumer demands, improving quality, and using functional high-quality fabrics to solve consumers' clothing problems, such as uncomfortable contact with skin, air tight and sweat tight, causing discomfort, tight and limited movement, and so on.

　 Positioning 2: Versatile

Wear more than one garment to create efficient aesthetics

Sometimes the best body feeling is to wear clothes without feeling. I can't choose the right clothes to wear in the wardrobe. When I wear them, I worry about not enough. The psychological burden is often greater than the pleasure of dressing. Sima's new basic goal is to make clothes easier and less burdensome. The shape design fits the needs of different people, and the color matching is rich and advanced, free from the constraints of seasons and scenes. Wear more than one garment to meet consumers' cross scene wearing needs. One take, one wear, easy to go out.

Positioning 3: Nationals

National style element, showing great country style

In terms of design, Sima absorbs inspiration from traditional elements, cooperates with IP and designers related to Chinese culture, designs shapes, colors and patterns suitable for Chinese people, launches national style Song tea series, special products for festivals and solar terms and other national costumes that reflect the culture of big countries, making New Basic the daily first choice of quality people. At the same time, at the supply chain end, it is also actively expanding the use of local high-quality raw materials, such as Xinjiang long staple cotton with 3000 hours of sunshine.

Comfortable, versatile and national, the three basic orientations of Suma New enable consumers of all ages to find high-quality new clothes suitable for themselves in the new basic stores and upgrade their dressing experience.

Breaking circle radiation with young people as the origin

Scenario based combination marketing attracts more high-quality people

The new store uses the image of the spokesperson to display the new basic product style, attracting many fans to come to the store spontaneously to participate in interaction, and becoming a great scenic spot in the business circle. The free experience of Sen Ma Yun shelf and technology green screen in the store meets consumers' demand for easy shopping and clocking, attracting talented bloggers to rush into the store to look around; On site consumers tried them on one after another, which was very lively. High quality experience makes the topic spread naturally and helps attract more high-quality people.

The truth of the cooking world that "high-end ingredients often only need the simplest cooking method" can also be used clothing To understand from the perspective of the world, Senma Shin is basically like this, doing every basic thing well, putting human experience at the core, so as to produce truly "comfortable and fashionable" clothing.

　　 Sima The opening of the new basic store not only represents Sima's concern for consumer comfort experience, but also shows Sima's proposition of establishing new comfort standards. Through the new basic store of "Comfortable Huanxin Sen", Sima will meet the demands of more consumers to enjoy a better life, provide consumers of all ages with "comfortable", "versatile" and "national" clothes, and enrich the brand's definition of the concept of "comfort and fashion".