More Than 30 Years Of "Wearing" Witnessed The Growth Of Shishi Clothing Market

The flowers are blooming in spring, and the Lion City is free to buy. On April 18, the 2023 "May Day" Consumption Festival of Shishi International Trade City was officially launched. From now on to May 8, the merchants of Shishi International Trade City launched a full range of value-added discounts and massive consumption vouchers for men's clothing, women's clothing, children's clothing and women's and children's products, and launched a shopping carnival in spring and summer, allowing consumers to "one-stop" shopping in Shishi International Trade City.

"A small stream will become a river and a sea". From the gathering place of "stalls" such as Dalun Street and Lunfeng Road to the professional market of Shishi Clothing City and then to the Shishi International Trade City, from the original "street market" to the "clothing city", the transformation and growth of Shishi international clothing professional market is behind the successive magnificent turns of Shishi clothing wholesale market.

　　 From Traditional Wholesale Market to Modern Professional Market

Shishi, a coastal city famous for its clothing industry. Once upon a time, clothing became synonymous with stone lions. "Covering the whole world with all kinds of clothes and doing business everywhere" vividly reflects the prosperity of Shishi clothing market in those years.

Before the establishment of the city, Shi Shi, relying on the advantages of overseas Chinese, Hong Kong and Macao compatriots, and information intelligence, also made use of imported surplus cloth to imitate popular clothing in Hong Kong, Macao, and abroad, and set up "old clothes stalls" for marketing. In February 1982, Shishi "Old Clothes Stall" developed to more than 310 stalls, forming a clothing market of a certain scale. From the "old clothes stall" to the ready to wear market, Shishi has become a famous clothing market in China with novel clothing styles and complete varieties, demonstrating the prosperity of "running the country with Shishi, running the country with Shishi".

The rapid development of a city has given birth to the continuous alternation of new and old markets. In 2003, the construction of a new clothing market - Shishi Clothing City was started, which injected vitality into the development of Shishi, a city that has continued the thoughts of generations of Shishi people. On April 18, 2005, Shishi Garment City opened, marking the development of Shishi Garment Market from a traditional wholesale market to a modern professional market cluster.

The "May Day" is coming. At the second floor of the North B men's wear area of the Clothing City, Mingshi Munco Clothing Men's Wear, a dazzling array of fashionable clothing has attracted the attention of many buyers. Chen Hai, General Manager of Mingshi Mengke Men's Wear, said that Shishi's clothing industry chain is perfect and the market atmosphere is strong. As early as a few years ago, when he saw that China's clothing industry returned to the product era from the commodity era, he founded the Mingshi Mengke men's clothing brand.

Shishi Garment City is planned to be a first-class professional wholesale market with a full range of clothing categories, focusing on local leisure clothing, laying a solid commercial position and influence of Shishi Garment City in the clothing market industry. At present, 8 trading areas have been built, with 4782 shops, 2 exhibition halls supporting the Clothing City Exhibition Art Center and Brand Exhibition Center (Market Trade Procurement Center). More than 3200 merchants have settled down and operated, with an annual turnover of about 30 billion yuan. It has successively won "China's Top Ten Clothing Wholesale Markets", "China's Top Ten Clothing Professional Markets", "National Industrial Tourism Demonstration Site", "China's Top Ten Innovative Markets", "China's Clothing Brand Incubation Base", "National Commodity Trading Market - the Most Influential Brand Market", etc.

　　 From professional market to international market

The specialized market is one of the important carriers for the concentration and radiation of trade circulation. Over the past 20 years, Shishi has concentrated on building Shishi Garment City, International Trade City and Campus Garment Professional Market to activate the new engine of trade circulation and drive the coordinated development of garment manufacturing, trade, finance, information and other various service-oriented industries.

Building an international market is a "magic weapon" for Shishi to develop commerce and trade. On April 18, 2019, Shishi International Trade City was unveiled, marking the development of Shishi clothing trade from a professional market to an international market. The trade city is composed of Shishi Garment City and Shishi International Light Textile City, including four types of business, including textile surface accessories, clothing shoes and hats, local specialty products, and international purchase and trade fair. The daily average passenger flow is about 20000 people, and the product radiation covers the whole country, as far as Southeast Asia and RCEP countries.

Walk into Shishi International Trade City and Clothing City trading area, and pull contractors to push cars back and forth in the corridor; In the men's clothing area, the packagers are busy bagging the goods and clearing the bills from time to time; In the women's wear area and children's wear area, the salesmen in the store are also busy communicating with the purchasers to actively promote the popular products in the store. In the International Textile City, the whole market is in full swing, everyone is busy and orderly, and the business management continues to improve.

　　 The market vitality bursts and activates the new engine of commerce and trade circulation

On April 11, the 2022 "Light of Textile" textile and clothing circulation innovation results recommendation and release and China textile and clothing circulation award ceremony were held simultaneously at the 7th council meeting of the 4th circulation branch of China Textile Industry Federation with the theme of "new economy, new model and new development". Shishi International Trade City won the special innovation award of "channel mode" of China's textile and clothing circulation in 2022.

Professional markets have sprung up and commercial circulation has surged. In recent years, around the dual wheel drive of "strong industry and prosperous city" and the work deployment of "two districts and three cities" and "five in Shishi" in Shishi, Shishi International Trade City has promoted market investment, improved operation management, improved infrastructure, optimized business environment, accelerated project construction and deepened public service functions; Actively explore new formats such as market procurement+cross-border e-commerce+comprehensive clothing, further consolidate and enhance the advantages of textile and clothing industry cluster, and strengthen the cohesion and innovation of the textile and clothing professional market.

Shishi International Trade City is undoubtedly a "golden signboard" of Shishi. After nearly 20 years of development and construction, Shishi Clothing City has developed into one of the most important professional clothing markets in China. From the "old clothing stall" to the "clothing city", from "buying the whole country and selling the whole country" to "buying the whole country and selling the whole world", Shishi people have been constantly exploring and innovating. They have not only built an international modern trade city, but also promoted the transformation and upgrading of the textile and clothing industry led by the clothing city, witnessed the changes of the city, and driven the upgrading of Shishi's clothing industry, To contribute to the comprehensive construction of Shishi into a modern city of commerce and trade.

(Source: Shishi Daily)