Hongdou Group Was Selected As "2022 Chinese Textile And Garment Brand Competitive Enterprise"

It is reported that in order to give full play to the important supporting role of brand building in accelerating the formation of a new development pattern with the domestic big cycle as the main body and the domestic and international double cycle promoting each other, and implement the task division of "improving the brand value evaluation system and providing consultation and evaluation for enterprise brand creation" proposed by the national "three product strategy", The China Textile Industry Federation has produced the "2022 Evaluation Results of China's Textile and Clothing Brand Competitiveness" through systematic evaluation. This evaluation covers professional fields such as clothing, textile, home textile and chemical fiber, and finally 57 enterprises with brand value of more than 5 billion yuan were shortlisted.

Faced with the complex and changeable domestic and international situation, Red Bean Group, on the one hand, accelerated transformation and upgrading, on the other hand, made a strong attack on the market and made great achievements. It responded to the uncertainty of external environment changes with the certainty of "three certainties", namely, the certainty of "three self and six transformation" strategy, the certainty of evolution, and the certainty of unity and struggle spirit, so that the enterprise has always maintained stable and healthy development. In the clothing sector, Red Bean Group focuses on comfort, improves brand competitiveness with high-end technology, explores new retail business in depth with digital technology, integrates intelligence into all aspects of enterprise production and operation, reshapes the traditional industrial form, effectively improves the core competitiveness of enterprises and brands, and moves forward rapidly against the trend in the industry "late spring cold"! In 2021, Red Bean Men's Wear will join hands with Junzhi to start the high-end process of the brand and accelerate the online development. 　　

As the first quarter of fiscal year 2023, the non net profit deduction of Red Bean Stock in the first quarter of 2023 increased by 22.06% year on year. After the online debut of its main product "Red Bean 0 Comfort Shirt" on March 17 last year, it won the first place in the sales of shirts on the JD platform, the first place in the stores of shirts on the Tmall platform, and the first place in the sales of shirts, and then kept breaking sales records, By the middle of May this year, the cumulative sales volume had exceeded 500000 pieces, and the sales volume of high-end shirts throughout the country was leading. After the authoritative certification of Sullivan, an international organization, the company obtained the confirmation certificate of the market position of high-end shirts in China. Moreover, on June 12, 32 first tier subsidiaries, business divisions and third tier enterprises of Hongdou Group, such as Hongdou Home E-Commerce Co., Ltd., won the mobile red flag of high-quality development pioneer fortress because their sales and profits increased by more than 30% year on year; Red Bean Home won the "National Brand Award of 2022" of JD Fashion due to its outstanding performance in the JD channel.

Red Bean Group has always had a strong brand awareness, attached importance to brand building, and insisted on building its own brand. Since 1984, "Red Bean" with Chinese traditional cultural heritage has been officially used as an enterprise trademark, and it was the first to be fully registered at home and abroad; To become the first clothing enterprise to advertise on CCTV; To propose that the brand is half culture and half technology, and move ESMOD Fashion Design Institute, a famous French design school, to Hongdou; To become the only trademark strategy implementation demonstration unit in the national clothing industry... The development history of Red Bean Group is also a history of building an international famous brand. At present, under the brand "Red Bean", there are chain stores of "Red Bean Classic Comfortable Men's Wear", "Red Bean Soft and Comfortable Underwear", "Red Bean Healthy and Comfortable Children's Wear" and other series, forming the independent brand tree of Red Bean. Red Bean Group has also insisted on building the "Red Bean Tanabata Festival" as one day for more than 20 years, carrying forward the excellent traditional culture of China, and constantly improving the brand reputation and brand value. On July 26, 2022, the World Brand Lab announced the ranking of China's 500 most valuable brands. Red Bean brand ranked 78, with a brand value of 83.185 billion yuan.

Hongdou Group also attaches great importance to the scientific and technological content of the brand, emphasizes product innovation, empowers products with science and technology, and takes the road of differentiated development.. Behind the phenomenal product "Red Bean 0 Sense Comfort Shirt" created by Red Bean, Red Bean has cooperated with high-end suppliers in the industry to research, develop and upgrade the fabric, process, shape and technological functions, which has improved the added value of the product. Red bean men's clothing was therefore awarded the title of "pioneer of comfortable men's clothing track" by the China National Garment Association. Throughout the 66 years of development of Red Bean, from the "Red Bean Nurse Shirt" that earned "the first barrel of gold" for enterprises, to the research and development of mining tires of General Motors, which enjoys the reputation of "China's first child", to the "Red Bean Velvet Underwear" that has sold 100 million pieces nationwide and has undergone years of iterative upgrading, As well as the red bean 0-sense comfortable shirt, which was released last year to lead the comfortable fashion of the men's wear industry... Every leap of the red bean brand is to inject strong power into the vigorous development of the enterprise with highly scientific and technological differentiated innovative products. In recent years, Red Bean Group has applied for more than 300 patents every year, and by the end of 2022, it has applied for more than 4000 patents in total.

The selection of "2022 Chinese Textile and Garment Brand Competitive Advantage Enterprise" is a full affirmation of the brand high-end, digital and online development achievements of Red Bean Group. In the future, Red Bean Group will further enhance the domestic and international competitiveness and influence of the brand, accelerate the transformation and upgrading of the enterprise, commit to building a world-class enterprise, and contribute to the high-quality development of China's textile and clothing industry.