Puyuan Sweaters Are Busy Again, Playing A New Trick In The Order Meeting
Puyuan Sweater Innovation Park uses platform to support enterprise innovation
In the past, for a brand's order meeting, renting a hotel, talking about a venue, and doing reception, it was a huge expense for some small and medium-sized enterprises, ranging from three or five million yuan to more than one or two million yuan.
On June 18, at the Sweater Innovation Park in Puyuan, Tongxiang, Zhejiang Province, the "first fashion town in China" "Hundred" Enterprises Create "Four Emphasis" Civilized Parks with Wisdom and Cooperate in National (Autumn and Winter) Exchange and Order Fair The activity gives a new solution to this problem.
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In the post epidemic era, great changes have taken place in the transaction mode and sales channels of traditional industries. At the opening ceremony, nearly 100 enterprises, with the joint efforts of the China Wool Textile Industry Association, local financial departments, and relevant departments of the local party committee and government, helped Puyuan Sweaters gather customers and expand the market.
"Because small and micro enterprises still have some room for improvement in brand cultivation and product quality control." Liu Yan, Vice President of China Wool Textile Industry Association According to the introduction, "the Association will assist Puyuan Sweater Innovation Park to build an evaluation system suitable for the promotion of SMEs' products, provide comprehensive services for SMEs from the perspective of product quality and brand promotion, so that they can continue to grow and improve by stages and goals."
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China Wool Textile Industry Association is a business guidance organization for China's wool textile industry. It has long supported the knitting sweater industry of Puyuan and the cultivation of small and medium-sized enterprises in Puyuan Sweater Innovation Park. At the opening ceremony, China Wool Textile Industry Association, China Small and Medium Enterprises Association, Tongxiang Intellectual Property Protection Center, National Textile and Clothing Product Quality Inspection and Testing Center (Tongxiang, Zhejiang), Tongxiang Rural Commercial Bank Puyuan Branch signed a cooperation agreement with the management of Puyuan Sweater Innovation Park. Small and micro enterprises in Puyuan Sweater Innovation Park can organize the application for new product selection every year.
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It is understood that the China Association of Small and Medium Enterprises will establish a strategic partnership with Puyuan Sweater Innovation Park and establish a regular exchange mechanism; Tongxiang Intellectual Property Protection Center will set up "Intellectual Property Service Department of Innovation Park" to provide small and micro enterprises in Puyuan Sweater Innovation Park with appearance design patent application agency service, intellectual property innovation application and other related services; As a professional and authoritative testing agency for sweater products, the National Textile and Clothing Product Quality Inspection and Testing Center (Tongxiang, Zhejiang) will provide high-quality services for Puyuan's sweater industry for a long time; Tongxiang Rural Commercial Bank Puyuan Sub branch will provide high-quality and all-round financial services for small enterprises in Puyuan Sweater Innovation Park.
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The China Woolen Textile Industry Association recognized Puyuan Sweater Innovation Park as the "Pilot Park for Brand Cultivation and Growth of Small and Micro Enterprises in China's Woolen Textile Industry", and the China Association of Small and Medium Enterprises recognized Puyuan Sweater Innovation Park as the "Pilot Service Base for the Yangtze River Delta Specialized, Special and New Small and Micro Enterprises Park".
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Since March this year, the management and operation party of Puyuan Sweater Innovation Park has made a visit to more than 300 small and micro enterprises in the park. At the opening ceremony, the Proposal was issued to small and micro enterprises to strive for "Four Emphasis" civilized small enterprises. For three consecutive years since June this year, we have carried out a series of activities to create a "Four Emphasis" civilized park, and held two regular ordering meetings every year, that is, innovation, quality, integrity, and standardization, aiming to improve the comprehensive competitiveness of small enterprises, help small and micro enterprises overcome difficulties, and promote high-quality industrial development. "Four stresses" means innovation, quality, integrity and standardization, aiming at improving the comprehensive competitiveness of small enterprises and the overall quality of enterprises. The joint effort of the national exchange ordering activity is aimed at the pain point of small and micro enterprises in the small number of orders, gathering merchants and expanding the market.
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"We have focused on 12 key points from four perspectives, and we should guide them in a timely manner to highlight the competitiveness of enterprises." Shen Jianhua, founder of Puyuan Sweater Innovation Park and chairman of Zhejiang Huawang Technology Group Co., Ltd Introduction, "Puyuan Sweater Innovation Park is a national small and micro enterprise entrepreneurship and innovation demonstration base, where nearly 300 enterprises of various types, such as sweater sales, processing, design, etc., gather together. By forming a group, we hope to create the golden card of the innovation park's characteristic fashionable women's clothing and characteristic men's clothing, so as to attract more buyers from all over the country and even abroad to the innovation park, and use the platform to support enterprises Innovation and development of the industry. "
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