Create A New High! Hongxing Erke'S Brand Value Exceeded 50 Billion

Share WeChat In June 2023, the World Brand Lab released the list of China's 500 most valuable brands, Hongxing Erke brand With a value of more than 50 billion yuan, Hongxingerke, together with Huawei, Tencent and other well-known enterprises, has been listed on the list, highlighting the hard core power of domestic brands to become world famous brands. It is the result of Hongxingerke's continuous efforts to strengthen brand building, promote high-quality transformation and achieve high-quality development.

　　 Science and technology enable us to interpret the change of domestic products from popular to ever popular

In recent years, focusing on the strategy of "new domestic products of science and technology", Erke Constantly strengthen the professional sports equipment to meet the sports needs of Chinese people. Empowering the product with technology, we have created three unique technology platforms, namely, odd bullet, dang bullet and qi. We have built the product force with new technology, new materials and new processes. We have successively launched explosive products, such as odd bullet and Juechen. In particular, this year's launch of Zhijing 1.0, known as "Black Horse for Running Shoes", has only been on the market for three months, He helped Chinese runners dominate the podium for 42 times, and won the championship for 21 times, including Li Zhixuan, a member of the Chinese Marathon National Team, who won the domestic championship of the heavy horse race; At the same time, Zhijing 1.0 won the "outstanding case of technology enabled product power" of Xinhua News Agency, and was listed on the "Top 1 of JD Marathon Running Shoes", "Top 1 of Tmall Racing Running Shoes", "Top 2 of Get Things Hot Search", etc., achieving a double harvest of reputation and sales!

As a domestic sports brand, Hongxingerke deepens the runner ecosystem and helps the healthy development of China's running sports. It not only insists on applying technology iteration to products, but also works with Shanghai Institute of Physical Education to practice innovation empowerment, continue to promote product optimization and upgrading, and reach a new high in the field of professional sports apparel. In addition, on this year's "303 Sports Science and Technology Day", the "Co creation Strategy for Chinese Runners" was launched, and Chinese Horse Running Hero Training Camps were successively launched in more than 10 cities, including Beijing, Wuhan, Lanzhou, Chongqing, and so on. Through activities such as running ability improvement, running method and running posture training, a total of 30 million runners were provided with sports equipment.

Chinese brands tell Chinese stories well, and national brands reach new heights

From the list of the most valuable brands to the current value of more than 50 billion yuan, Hongxingerke was determined to stick to the spirit of ingenuity at the beginning of the 23rd year. As a representative of Chinese brands, it always adheres to the responsibility of Chinese products, starting from promoting Chinese culture and telling Chinese stories, and starting from the joint name of Henan Museum, Sanxingdui Museum and China Aerospace, To co create with excellent domestic IPs such as Under One, Glory of the King, so that the national style culture can be better inherited and more widely spread.

From seeking outside to making breakthroughs internally, Hongxingerke has built up its own brand's strong product strength. After several baptisms of the market, Hongxingerke has gradually improved its product matrix, created new advantages of "three highs" development of high-quality products, high-quality channels and high-quality services, constantly promoted the development of enterprises with high quality, interpreted the value of contemporary Chinese goods with its own strength, carried forward the past and ushered in the future, and forged ahead!

To Be NO.1, keep moving towards leading brands in the industry

The rise of domestic products and brand innovation have never been just a battle field for enterprises. Consumers are the real creators and users of brands. Hongxingerke has always been committed to "To Be No.1 "brand spirit innovation seeks change, integrates science and technology and Chinese people's co creation into the general trend of the development of the times, firmly adheres to the design concept of" co creation ", co creates with youth, runners, and consumers, and opens up a new path for the development of Chinese goods.

　　 brand As an intangible asset of an enterprise, brand value is a concrete manifestation of brand competitiveness Erke The 50 billion brand value is a breakthrough and an opportunity. Take advantage of the situation to start the all-round upgrade of Hongxingerke. In the future, Hongxing Erke will continue to remember its original intention, tell a good story about China, bring high-quality products and services to consumers, meet people's aspirations for a better sports life as its mission, and let the world witness the power of Chinese brands!