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The Return From Shenzhen Fashion Market Shows The Trend Of Leading By Designers

2023/6/28 12:50:00 0

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With the continuous activation of consumer demand in summer, the clothing purchasing season is continuing. In Shenzhen Lixiu Clothing Culture Street, we can see bustling wholesalers and buyers shuffling between buildings with suitcases; The shop staff are busy with receiving orders, packing goods and sending them to all parts of the country; The logistics receiving vehicles shuttle back and forth, a busy scene

"Compared with the same period last year, the overall consumption of the block has increased by 50% to 70%, and the market has picked up significantly, showing a continuous positive trend." Li Fang, president of Shenzhen Lixiu Fashion Industry Association, said.

Shenzhen clothing occupies an important position in the clothing industry of the country and even the world, where about 70% of the high-end women's clothing brands in the country are gathered. Located in the core area of Nanshan District, Lixiu Fashion Culture Street, as the original design base for high-end women's clothing, gathers more than 10000 business entities, more than 6000 fashion designers, and the industry radiates nearly one million employees. "The women's fashion index of the block is about 4 days ahead of the country, and nearly 8% of the country's fashion clothes are exported here, with zero time difference between the international market and the new market," said Li Fang.

In the block building, Pan Rong, the manager of the original designer brand store "PANTTERFLY" with bright decoration, enthusiastically introduced the latest clothes to customers, while the clerks on the side were busy writing bills to customers. "In March last year, the store had a backlog of spring and summer clothes with a cost of tens of millions of yuan. But it was only half a month since this year's peak sales season. Two months of spot sales were empty, and the sales increased by about 300% year on year, and the popularity has been continuing," said Pan Rong.

"In the near future, although clothing consumption is booming, consumers' consumption habits tend to be rational." Pan Rong said, "We have made targeted adjustments in clothing design, pay more attention to practicality, and try to adapt the style to a variety of occasions."

There are also changes in consumer groups that affect fashion design. Sun Guitian, a clothing designer who has worked in the clothing field for 20 years, said: "At present, most of the domestic clothing consumers are" post-00s ". They are particularly fond of national fashion, national style, and national product culture, which is also a reflection of the rise of cultural self-confidence of young people." Based on this, he insisted on integrating traditional culture into design, and has created many Chinese designer brands. "Clothing is not only practical, but also can become the carrier of national culture and values."

The design with rich cultural heritage has greatly promoted clothing sales. "In March this year alone, three of our subordinate brands went on four shows. Once the new product was launched, its sales far exceeded expectations, which greatly improved our confidence." Sun Guifill said that they have started the design scheme of the new product next spring and summer. After the design is completed, they still need to print and review the version, which is both busy and substantial.

The clothing market continues to improve, which also drives the demand for textile fabrics in the upstream. Some clothing fabric factories have orders in an endless stream. Shenzhen Shangshangcheng International Noodle and Accessories Trading Center, which has settled nearly 200 noodle and accessories enterprises, is a good place for many garment practitioners to buy fabrics.

Not long ago, a lively fabric matchmaking meeting was held here, attracting nearly 30 fabric enterprises. The fabrics on display were gorgeous in color and of high quality. "Kaixiya" is one of the representative brands participating in this docking conference, and also the leading brand in the silk industry stationed in the trading center, leading or participating in the formulation of more than 80% of national standards in the silk industry.

"'Fabric Weaving+Technology' is a major selling point of 'Kaixiya' fabrics. Take our core innovative fabric silk Naisai in 2023 as an example, to endow silk fabrics with sunscreen function through scientific and technological means. The sunscreen UPF value of this product can reach up to 8 times the national standard, which is a breakthrough in the manufacturing of silk fabrics." Fu Qiang, general manager of South China Marketing Center of Zhejiang Kaixiya International Co., Ltd.

"While applying new technologies, we have given silk more cultural connotations." Fu Qiang said that at the beginning of this year, "Kaixiya", together with the Palace Museum Cultural Creative Industry Co., Ltd., launched the "Splendid Annual Tribute" series of fabrics, and performed modern interpretation on silk fabrics of representative works of Chinese traditional culture, such as "The Painting of Thousands of Miles of Rivers and Mountains", "The Painting of Hundreds of Birds Contending", Promote the inheritance of the beauty of silk and convey the confidence of oriental aesthetics. These innovative design fabrics were sold out as soon as they came into the market, and the supply still exceeds the demand.

Fabric innovation is constantly helping clothing sales, but also driving the whole clothing industry to a higher level of development. Fu Qiang said: "It has been some time since the peak sales season in March, but many purchasers are still contacting us to add orders according to the original specifications. The affirmation and recognition of purchasers is both an incentive and a spur for us, and will promote the positive development and virtuous cycle of the entire clothing industry."

"Clothing brands and fabric manufacturers are like fish and water, and they are interdependent." The Shenzhen branch of Zhejiang Jiaxing Huixu Textile Co., Ltd. has been focusing on the research, development, printing and dyeing of silk fabrics for 10 years, said Wang Xintian, general manager of the company, "Thanks to the influence of Shenzhen's fashion industry, it has driven the demand and sales of clothing fabrics. After we entered Shangcheng International Flour and Accessories Trading Center, all kinds of fabrics are very popular. In April this year, the average sales increased by 60% to 70% year on year, and some special fabrics even increased by more than 90%.".

"Today, more and more outstanding designers and fabric wholesalers in China choose to settle in Lixiu Clothing Cultural District, which jointly leads the development of high-end women's clothing industry." Facing the future, Li Fang said that they will be committed to cultivating a number of international original clothing brands with high added value, starting from cultural creativity, design research and development, education and training, cross-border and cross city exchanges, etc, We will comprehensively upgrade and optimize the traditional clothing industry and create an industrial chain of original clothing culture.