Yalu Joins Hands With Famous Designers To Inject New Inspiration Into The Brand, Presenting The Mirror Of "Extreme Diamond" Of Chinese And Western Aesthetics

Yalu is planning a new trend of products in the high-end field of down jacket! New Yalu high-end line brand "Jizuan" takes its multi sense goose down and fearless brilliance as its core cultural concept. Its concise and powerful declaration not only reflects the brand's pursuit of product quality and design innovation, but also shows the unique position of this series in the high-end brand line. In order to maintain the design innovation and excellent quality of the new series, the high-end line of Yalu has invited Milan designer Michele C and Chinese avant-garde designer Tu Bowen to jointly create it.

　　 Four hand ammunition reaches the peak

Milan designer Michele C, currently creative director of Desa and Manzoni 24, has created many classic brands. At MaxMara and Loro Piana's experience gives Michelle a sensitive sense of fashion - she has a unique understanding of clothing fabrics and styling. Then in Moncler, Salco's experience enables him to have a new understanding and research on the category of down jacket. Tu Bowen, a Chinese designer, graduated from Marangoni College, an Italian professional art and design college. His fashion design is avant-garde. He is good at interpreting the "meaning" of Chinese elements with the "shape" of western tailoring, and skillfully blending Chinese elements with Chao culture with modern art language. Tu Bowen has participated in the design of the children's clothes for the opening ceremony of the 2022 Beijing Winter Olympic Games, the autumn and winter series of China's Li Ning 19-21, the autumn and winter series of BALABALA 19-23, the GXG Down Manufacturing Bureau, and the autumn and winter series of LDNCP.

Chinese and Western designers will work together to inject new inspiration and innovation into Yalu brand. Their design talent and rich experience will further enhance the position of Yalu "Jizuan" series in the high-end brand line and bring more surprising products to consumers.

Multi sense goose down, fearless and bright

"Products contain consumption value, and symbols reveal and strengthen this value." - "Super symbol is super creativity", symbols also represent creativity and brand. Symbol is the "Force" hidden in human culture and the collective subconscious in the deep of human brain. Yalu "Jizuan" brand new image upgrading uses symbolic psychology to strengthen the brand image. This upgrade occupies two major elements: visual symbols and language symbols. On language symbols, artistic characters are used to express the personality and tension of "Jizuo", creating the ultimate concept and spirit. The visual aspect is more ingenious. Seeing the cutting surface of the diamond, the diamond represents a kind of tenacious spirit, a long journey. It fully demonstrates the crystal clear diamond, elegant and refined spiritual pursuit, which implies the planning of life and the practice of goals.

Yalu Qili has transformed into a "luxury goose down scientist". Yalu Anxin Velvet, high luxury technology fabrics and international luxury fashion design style are all interpretations of it. The brand deeply studies the properties and characteristics of goose down with large feather, good elasticity and better warmth retention, and selects pure white goose down. The rigorous testing process ensures the quality of goose down, which is fully traceable. With the help of imported high-tech aerogel fabric, it can ensure more temperature locking and heat gathering in severe cold, and realize the functions of warm keeping, antibacterial and breathable down jacket. The design of the new series is jointly launched by designers who have served international famous luxury brands for many years, highlighting luxury and fashion, and achieving the upgrade of Yalu.

"Extreme drill" is not just a piece Goose down jacket It is a perfect embodiment of the high-tech concept of luxury, goose down and fabric. Whether in terms of warmth retention, comfort or fashion, it can meet consumers' multi-dimensional and multi sensory needs.

The future is expected to reach the "tide"

Yalu high-end line brand "Jizuan" series will continue to adhere to the brand slogan of "multi sense goose down, fearless and bright", constantly bring forth new, and use more high-quality and unique design products to lead Goose down jacket As a fashion vane, it will bring more fashion choices and comfortable experiences to consumers, and become a "luxury goose down researcher" in the down category.