Read Little Red Book 2023 To Gain Insight Into Sports Marketing Trends And Unlock New Possibilities For Brand Growth In The Sports Boom

[Fashion Talk] luxury goods Talk with the fashion front of the clothing industry with TALK, CASE selection, TREND trend, INNOVATION The four innovation sections will bring wonderful content such as the brand manager's dialogue, selected cases, trend insight and innovative solutions, and unlock more solutions of Xiaohongshu grass planting in the whole product life cycle.

When a new wave of sports swept through, many brands were eager to join the game.

But how to successfully step onto the top of the sports field with the help of the "sports fever" consumption wave brought by the national fitness program? How to use the new community play method to quickly enter the young people's consumption field in sports marketing? Similar questions emerge in endlessly.

Current period【 Trend 】It brings you the insight of Little Red Book 2023 sports marketing trend, hoping to help brand unlock more possibilities of sports marketing through four insights. 　　

"Insight into 1 · Sports Star Energy": athletes, sports stars, sports clubs and other "star energy" have entered the Little Red Book, where they share professional teaching on the field and set off motion In the tide, the small red book has become a new front for "professional sports" and a new arena for "special sports". Ta people also record their daily life outside the competition field here. Through the rich interaction scenes in Little Red Book, they can narrow the communication distance with users and open a new dialogue window.

"Insight 2 · When the Hard Core is in Progress", a variety of sports methods are "thriving" in Little Red Book, and the popularity continues to rise. Marathon station search+900%, cross-country running station search+300%, CrossFit station search+300% 　　

"Insight 3 · New New Social Field" 10000+ Sports clubs To establish a position in Little Red Book, young people can find a place, make friends, and join the organization. They can use sports to break social barriers and establish a new social arena.

"Insight 4 · Sports into Fashion" sports brand has already "rolled" into the fashion battlefield, and entered the young people's consumption field with the help of OOTD. FILA tennis skirt collides with the new trend of wearing and matching with the fashion of old money. The top 1 related search rankings in the brand site, with a year-on-year growth of x10 times, have unlimited business potential.

With the help of sports stars, help brands quickly sweep the minds of users; Then through the small red book "sports positions" and "diversified sports trends", let the brand quickly gather accurate people; Finally, use the small red book "Multi community play" to break into a new generation of consumer positions. Little Red Book 2023 sports marketing trend insight helps brands see new trends, discover new "dynamic" opportunities, and grow good products.

　　 Sports trend It has become a common practice. Little sweet potatoes invite you to ride the wind and become a member of the C class!