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Science And Technology Revitalizes Chinese Men'S Wear And The White Paper On 2024 Chinese Fashion Jacket Fashion Trends Is Listed In China International Fashion Forum

2023/9/10 16:02:00 5

　　 "Techno fashion" is a popular word in the 21st century. Especially in the rapidly developing digital era, diversified fashion creativity and forward-looking technological innovation are inseparable. The intersection of the two is creating unprecedented innovation possibilities.

　　 On September 9, 2023, a "brainstorming" themed "Science and technology refresh Chinese men's wear" was staged at China International Fashion Forum. This forum is co sponsored by Fujian Seven Wolf Industrial Co., Ltd. and China Fashion Designers Association, and undertaken by Fashion Designers Magazine. As one of the key activities of this year's China International Fashion Week, the forum gathers leaders and pioneers in the domestic fashion and science and technology industries. From the perspective of industrial trends, development needs, innovative practices, etc., it discusses the science and technology trends and hot spots in the field of men's wear. The atmosphere is warm and the exchange of views between various parties is brilliant.

　　 It is worth mentioning that the forum not only enthusiastically staged a wave of ideas, but also launched the 2024 Chinese Fashion Jacket Fashion Trend White Paper, which continues to provide new ideas and new horizons for the design innovation of Chinese fashion men's wear through the convergence of resources of business giants and theoretical elites.

　　 New thinking under the pulse of the times

　　 On the future of science and technology in men's wear from a forward-looking perspective

Yu Ru, Vice President of Fujian Seven Wolf Industrial Co., Ltd

　　 In this "brainstorming", innovative thinking is everywhere. Yu Ru, Vice President of Septwolves, said in his speech that scientific and technological innovation has become the most important driving force for the development of the clothing industry. Standing in front of the "tide" of the era change, Septwolves again launched the "2024 China Fashion Jacket Fashion Trend White Paper" with the China Association of Fashion Designers, which will open a new chapter in China's jacket fashion trend and point out the new direction of men's clothing in the era of change.

Du Yanbing, Deputy Secretary General of China Garment Association

　　 Du Yanbing, Deputy Secretary General of China Garment Association and Director of the Science and Technology Department, made a keynote speech "Demonstration and coordinated promotion of scientific and technological innovation in the clothing industry" from the perspective of the development background of the clothing industry and the status of scientific and technological innovation. He said that since the founding of the People's Republic of China, China's garment industry has gone through three stages: handicraft cooperation, industrialization and upgrading of driving forces. In the stage of driving force upgrading, the digital transformation of intelligent manufacturing is the main direction of manufacturing industry, and human-oriented intelligent manufacturing is gradually attracting widespread attention from academia and the industry, and will become an important development direction of intelligent manufacturing.

Liu Chen, Founder and CEO of Lingdi Style 3D

　　 Liu Chen, founder and CEO of Lingdi Style 3D, brought a special sharing of AICG Landing in the Fashion Industry. He explained in detail the research and development of AIGC in the fashion industry, such as model customization, style generation, virtual fitting, digital clothing, etc., and analyzed that at the beginning of a new round of scientific and technological cycle, the combination of AGI and AIGC with digitalization will create huge development opportunities for clothing enterprises, and intelligence will also become a sharp weapon for the differentiation of men's clothing enterprises. In short, business opportunities lie where the computing power lies.

Jia Xizeng, Chief Associate Professor of Academy of Fine Arts, Tsinghua University

　　 Jia Xizeng, an associate professor and doctoral supervisor employed by the Academy of Fine Arts of Tsinghua University, delivered a keynote speech entitled "Construction logic and visual expression of fashion brand text system". Combining specific cases such as DIOR, LOEWE and Zhihe, he deeply analyzed the key role of the "text system" for fashion brands in the process of product planning and promotion, and said that AI technology and digital technology have greatly helped apparel enterprises in text construction and other aspects.

Wang Yongjin, Director of Science and Technology Department of Beijing Institute of Fashion Technology

　　 How does AIGC technology help men's wear product design and development? In response to this problem, Wang Yongjin, director of the Science and Technology Department of Beijing Institute of Fashion Technology and professor, gave a vivid lesson to the audience. He not only described the concept and development process of AIGC technology, but also said from the perspective of methodology that AIGC can help designers quickly solve data inspiration problems through crawler technology, and can also produce a large number of renderings. In addition, the blessing of AIGC can greatly reduce the final effect of product display, giving attendees many new ideas.

Liu Fang, founder of Koi Interaction

　　 In the keynote speech of "crossover and integration of art, fashion and technology", Liu Fang, the founder of Koi Interaction, from a new perspective, combined with fashion, clothing, dance and other directions, elaborated that the integration of art and technology is a dynamic and challenging field, which is not only an innovative field of modern art creation, but also an exploration field of scientific and technological development. In conclusion, digitalization will profoundly change the fashion industry ecology, and digital technology will also have a lasting impact on fashion brand building and business development.

　　 Professional interpretation of the trend

　　 The 2024 Chinese Fashion Jacket Fashion Trend White Paper was officially released

　　 As an important part of this forum, Seven Wolves and China Fashion Designers Association jointly released the White Paper on Fashion Trends of 2024 Chinese Fashion Jackets again, setting off the climax of the day. With the joint efforts of the participants to promote the starting device, Luan Jinsha outlined a new image of the White Paper, which means that technological innovation and double-sided jackets have been promoted to a new theoretical height.

Zheng Rong, Chief Researcher of Donghua University

　　 Before the launch ceremony, Zheng Rong, one of the important members of the white paper planning team and professor and chief researcher of the Shanghai International Fashion Science and Innovation Center of Donghua University, delivered a speech entitled "Double jacket, double life, the second curve", and introduced the latest research results of the 2024 White Paper on the Trend of Chinese Fashion Jacket. She said that this white paper was the first fashion trend white paper released with the concept of "double-sided jacket" as an independent concept, which was jointly created by the China Fashion Designers Association with multiple academic and creative forces, including the China Academy of Fine Arts, Donghua University, Zhejiang University of Technology, and China Fashion Design "Golden Summit Award" winning designer team. During the completion of the book, the editorial department carried out research on contemporary college students, blending the understanding and diversified expression of the designers of Generation Z into the content, showing the young generation's deep understanding and keen insight into men's fashion. In addition, we also conducted extensive research on the wearing behavior, wearing preference, and wearing willingness of consumers of other ages, learned their needs for multi scene wearing, and took the double-sided jacket as the key item for trend analysis, to show the development trend of Chinese jackets in a panoramic manner.

　　 The release of the White Paper is a phased research result handed over by the Seven Wolves and the Chinese Fashion Designers Association as "fashion explorers", and provides more broad ideas and comprehensive thinking for the Chinese men's wear industry. At the end of the forum, a medal awarding ceremony was held. In order to commend the contribution of Seven Wolves to the Institute of Fashion Trends in China, Chen Dapeng, Vice President of the China Textile Industry Federation, awarded the famous brand of "Exclusive Jacket Partner of China Fashion Trends Research 2022-2024" to Seven Wolves. In the future, Seven Wolves and China Fashion Designers Association will invite more professional research teams to join the "white paper" circle of friends, give full play to the power of the crowd, and promote the high-quality development of China's fashion industry from a theoretical height.

　　 So far, this forum has come to a successful end. The audience at the meeting said that through the advice and suggestions of industry "think tanks", they had a deep understanding of various explorations and attempts in the combination of men's clothing and technology, and expressed their expectations for the fashion industry to join hands with new technologies. Of course, Techno Fashion will only write an introduction in 2023. In the future, there is still a long way to go from the intersection of men's clothing and technology. Let's look forward to this new fashion world full of creativity and surprises!