New Consumption Of Clothing ? New Expectation For Customization: 2023 China Garment Customization Summit And 2023 Customization Special Committee Annual Meeting Successfully Held

From September 8 to 9, under the guidance of China Textile Industry Federation and Changsha Municipal People's Government, sponsored by China National Garment Association, Wangcheng District People's Government and Wangcheng Economic Development Zone Management Committee, undertaken by China National Garment Association Customization Professional Committee, Hunan Paiyite Group · Yiyang New Business Women's Clothing Customization Bureau, Hangzhou Beidu Technology Co., Ltd., Jieensheng (Zhejiang) Technology Co., Ltd., Tailibang The 2023 China Fashion Customization Summit and 2023 China Fashion Association Customization Professional Committee Annual Meeting co organized by the Fashion Design Professional Committee of Hunan Design Artists Association were successfully held in Changsha, Hunan Province. At the same time, we also held the "Night of the Central Committee of Clothing · Fashion Customization Brand Joint Release Show" and 2023 China's clothing industry "9.9 Customization Week" peak moment activities, and set up "Customized Supply Chain+Customized Brand Static Exhibition" to visit Changsha's local excellent customization enterprises and brands.

This summit focuses on new opportunities, new tasks, new stages, new requirements and hot topics in the field of clothing customization under the new environment, brings together industry leaders, experts and scholars, well-known customization brands and supply chain enterprises, focuses on how the clothing customization industry is deeply integrated with scientific and technological innovation, and how to improve the service ability and innovation synergy of customization brands, How to expand the high-end customized market and cutting-edge design and other hot topics, with "one meeting, one exhibition, one show, one learning, one research" as the main content, through multi-dimensional thinking and wisdom collision, strive to inject new power into the high-quality development of the clothing customization industry and cultivate new advantages.

Yu Kun, Director of the Textile Division of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology of the People's Republic of China, Yang Jinchun, Executive Vice President of the China National Garment Association, President of the China National Garment Science and Technology Innovation Institute, and Director of the Customization Professional Committee, Zhao Yabin, Deputy Secretary General and Director of the Membership Department of the China National Garment Association, and Secretary General of the Customization Professional Committee, Peng Jiqiu, Member of the Standing Committee of the CPPCC and Deputy Director of the Economic and Technological Commission of Hunan Province, Tang Yi, Deputy Director of Consumer Goods Industry Division of Hunan Provincial Department of Industry and Information Technology, Wang Dezhi, Deputy Secretary General of Changsha Municipal People's Government, Wu Chun, Chief Economist of Changsha Municipal Bureau of Industry and Information Technology, Lu Haiwen, Member of the Party Leadership Group and Deputy Director of Changsha Convention and Exhibition Office, Huang Xuefeng, Member of the Party Leadership Group and Deputy District Chief of Changsha Wangcheng District People's Government, Liu Biao, Third level Investigator of Wangcheng Economic and Technological Development Zone Management Committee, and other leaders, Nearly 400 people from Hunan, Henan, Guangdong, Shenyang, Wenzhou, Dongguan, Zhuzhou and other provinces and cities attended the meeting, including the heads of clothing associations and consultation meetings, representatives of research institutes and universities in the province, and guests from national clothing customization enterprises.

She Haoyu, Deputy Secretary of the Party Working Committee of Wangcheng Economic and Technological Development Zone, Changsha, presided over the opening ceremony.

　　 Multidimensional empowerment to write a new chapter in the development of garment customization industry

The year 2023 is the first year to fully implement the spirit of the "Twentieth National Congress" of the Party, and the key year to connect the past and the future of the "Fourteenth Five Year Plan". In the context of the shaping of the value of Chinese clothing brands in the new era, China's clothing customization industry has ushered in unprecedented development opportunities.

Member of the Party Leadership Group of the People's Government of Wangcheng District, Changsha Huang Xuefeng, Deputy District Head, said in his speech: "The clothing industry is a basic consumer goods industry, an industry for people's livelihood, and an innovative industry that embodies cultural creativity, technological progress and the changes of the times. This summit was held in Wangcheng, which fully reflects the concern and support of the China National Garment Association for the work of Wangcheng, and will certainly promote the high-quality development of the clothing industry in Wangcheng, Changsha and Hunan Province." Wangcheng is the youngest The largest and only urban area across both sides of the Xiangjiang River. In recent years, Wangcheng District has firmly promoted the "one, two, three, six" development idea, vigorously promoted the integrated development of modern industries, and emerged the leading garment customization enterprises represented by Payit. It is hoped that this summit will serve as a link to continuously gather the vigorous impetus for the development of the clothing industry and jointly promote the innovative development of Wangcheng's clothing customization industry.

Wang Dezhi, Deputy Secretary General of Changsha Municipal People's Government, said: Changsha is a livable city with profound heritage and beautiful ecology, a smart city with distinctive characteristics and solid foundation, and a dynamic city with concentrated elements and surging opportunities. In recent years, Changsha's textile and clothing industry has accelerated the cultivation of leading enterprises, improved brand construction, and promoted industrial agglomeration, which has achieved remarkable results. Especially in the aspect of garment customization, a number of excellent enterprises have emerged, such as Paiyite Garment Co., Ltd., which has realized the two-way rush of enterprises and industries, bringing out the best in each other. In the process of building Changsha into a global R&D center city, we hope that the implementation of this summit can activate basic advantages, gather scientific and creative resources, release innovation potential, and jointly write a new chapter in the development of China's clothing customization industry.

Yu Kun, Director of the Textile Division of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, pointed out in his speech that: The clothing industry has a profound cultural heritage and continuous scientific and technological innovation, which has played an important role in attracting employment, earning foreign exchange through exports, promoting economic development, etc. At present, China's clothing industry is in the development stage of leaping to the middle and high end of the global value chain, and it is the key work to make high-quality development of the fine clothing industry. In addition to cultivating new products, boutiques and famous products with brand competitiveness and cultural carrying capacity, grasp the development trend of digital economy, promote intelligent design, flexible production The whole process intelligent manufacturing work of green collaboration is also particularly important. At the same time, with the "culture leading fashion industry" becoming the industry orientation in the new era, the fashion values and fashion value system with Chinese characteristics have been constructed. Personalized products with the value proposition of the new era and brand culture with Chinese characteristics help the customization industry to improve its quality and upgrade, which will win development space for enterprises in the competition.

Yang Jinchun, Executive Vice President of China National Garment Association, President of China National Garment Science and Technology Innovation Research Institute, and Director of Customization Professional Committee He said that China's garment industry has a long history and profound cultural heritage. Although it has faced multiple difficulties and tests in the past few years, the garment people are under pressure to move forward, continue to promote the application of new materials, new processes, new technologies, and new equipment, expand the innovation of new channels, new models, and new ideas, so that the industry will shift from the past cost resource dependence to the quality and efficiency development of value upgrading. As the annual event of Chinese garment customizers, this summit was held in Xiaoxiang, aiming to help the internal circulation, promote supply side reform, stimulate domestic market consumption, and make the garment customization as a sub sector closely focus on the three major orientations of "technology, fashion, and green" for the development of the big industry, cultivate core advantages, and ensure steady survival and pragmatic development.

In order to directly serve the needs of the clothing customization industry and social development, targeted training of professional talents, deepening the integration of industry and education in the clothing customization industry, the inauguration ceremony of "China's clothing customization industry integration base of industry and education" was held on site. Yang Jinchun, Executive Vice President of China National Garment Association, President of China National Garment Science and Technology Innovation Research Institute, and Director of Customization Professional Committee Awarded the "Hunan Gongmei Medical Technical School".

　　 Exchange and progress together to explore the development path of customization modernization under the great change

With a new round of scientific and technological revolution and industrial transformation accelerating, the garment customization industry is becoming more refined, systematic and diversified by taking advantage of digital technology. In the forum, many experts in the field of clothing customization, the Internet and big data experts brought heavy content such as the status quo, development trend and digital application of the customization industry around the theme of "new consumption of clothing and new expectations of customization", providing ideological enlightenment and useful reference for the innovative development of clothing customization in the new era with their original intention and mission.

The forum was hosted by Hu You, tutor of master degree students in design of Hunan Normal University and director of the clothing special committee of Hunan Design Artists Association.

　　 Jiang Xuejun, Chairman of Payit Group and Yiyang New Business Clothing Customization Bureau Share with the theme of How Enterprises Survive and Develop in the Inner Volume Era. She pointed out that with the increasingly fierce competition in the industry, the factor restricting the development of enterprises is no longer products, but talents. By building an ecological development system of "production, teaching, research, learning and business", Payit is committed to becoming a Chinese professional clothing expert, a leader in the customization of Chinese new business women's clothing, and a leading vocational school in the professional vocational education of Chinese clothing, hoping to better empower the customization industry based on high-quality talents.

　　 Zhang Yunlan, Chairman of Qingdao Kute Intelligent Co., Ltd From the development path of Kute, it tells the glorious history of Kute's intelligent use of technology to become a subverter in the clothing industry. She said that with technology as the core, clothing as the carrier, and capital as the support, Kute C2M Industrial Internet Research Institute has formed a three pillar situation. In the future, Kute will continue to verify the scientific research capability and value of the upgrading platform, and provide digital and intelligent personalized solutions for different industries.

Liu Zheng'an, Vice President of China Garment Science and Technology Innovation Research Institute, introduced the birth and development of China Garment Science and Technology Innovation Research Institute in the sharing of "Digital Transformation Trend of Garment Customization Enterprises". He pointed out that with the increasing development of science and technology, the digital transformation of garment customization has become unstoppable. As a subordinate unit of China Garment Association, China Garment Science and Technology Innovation Research Institute will provide support for the digital transformation and upgrading of garment customization enterprises and the realization of intelligent manufacturing development, supported by the full process scenario laboratory and 5G future factory laboratory.

With the rapid development of the Internet, it is difficult for any industry to ignore this huge traffic portal. Li Miao, the person in charge of customized clothing in the men's and women's clothing business department of Beijing Jingdong Century Trade Co., Ltd., delivered a keynote speech titled "Internet Development Opportunities for Customized Clothing", sharing the online development opportunities brought to customized clothing enterprises by Jingdong Retail from four aspects: customized clothing trend, technology driven customized clothing, online enterprise business, and O2O enabled customized clothing.

With the popularity of AI artificial intelligence, the relationship between technology and fashion is getting closer. Qian Baoxiang, founder of MASHANG customization, proposed in the sharing of "Development Trends of the Clothing Industry under the AI Wave" that the application of AIGC in the clothing industry is mainly focused on commodity photography, e-commerce mapping, e-commerce typesetting, commodity display, anchor creation, trading scenes and other links. The use of AIGC painting tools can not only reduce the operating costs of enterprises, It can also bring consumers a new experience through ultra precision clothing restoration.

In the eyes of many garment craftsmen, high-end sewing lines have always been the world of foreign brands. But Pan Yike, general manager of Wenzhou Yike Wire Industry Technology Co., Ltd., believes that "China is expensive" can also be taken for granted. In the keynote speech of "Chinese Innovation of Customized Garments from One Thread", he described the innovation and advantages of Yike thread industry in the field of sewing thread. At present, Yike has established the world's largest distribution center for special thread samples, which has realized value improvement in the field of accessories.

　　 Founder and Creative Director of Daning Custom Handmade Suit Brand Car brings the theme of "Who can become the unicorn of China's customization industry". He believes that Chinese suits have reached the world-class level in terms of technology, but there is still a lack of unicorn enterprises in the field of garment customization in China. In the past few years, Che Che has become the professional stylist of many star artists and millions of fans on the social platform through the creation of personal IP. At the same time, through the creation of the Tanning Business School, it has attracted a number of influential celebrities with fashion influence, helping enterprises gain greater exposure and influence, and hoping to help Chinese suits go global.

As more and more merchants and celebrities link their own community users, public account fans and video account scenarios, how to use WeChat video account for brand promotion and marketing has become one of the layout of enterprises. As a strategic partner of Tencent, Wang Sichen, General Manager of Value added Business Center of Chengdu Weiyu Times Technology Co., Ltd Bring the sharing of "New Bonus - WeChat Video Number's Practice Brocade Bag for Clothing Industry", and let the audience more intuitively feel the play of short video in terms of content selection, scene layout, layout strategy, staffing creation, etc. through short video number starting, live broadcast realization and other practical cases.

In the era of stock, how can clothing brands achieve counter trend growth? Fang Qin, Founder, Chairman and CEO of Ebon Based on "Deeply Cultivate Customer Value" Creating New Scenes of Consumption "as the theme, sharing that Yibang people first introduced the C2M model of" Internet+door-to-door customization+Industry 4.0 "in the garment customization industry, and through the" digital strategy "," full category customization strategy "and" global fabric direct procurement strategy ", they created a more flexible and agile customization supply chain, thus promoting the transformation of the customization industry.

Driven by technology empowerment and consumption upgrading, new consumption is booming relying on the deepening application of new technologies such as the Internet, cloud computing and artificial intelligence. During the guest dialogue, Xia Meng · Yijie Costume Gao Ding Director Huang Wei, Hunan Huxuan Costume Chairman Hu Xuan, Puzhao Lan Cheongsam Customization Manager Hu Xing, Founder of Mashang Customization Qian Baoxiang Discussed on How to Make New Consumption for Clothing Customization Enterprises under the Empowerment of Digital Intelligence, deeply analyzed how clothing customization enterprises develop new business forms, new models and new scenes in the digital consumption era, provided suggestions for the difficulties of digital intelligence transformation of customization enterprises, and aroused the resonance of the audience. Zhou Zhaohui, Dean of Design Art College of Hunan Art Vocational College, presided over the dialogue.

　 Industry synergy leads the mass customization consumption boom in the new era

In order to further plan the development blueprint of China's garment customization industry, the 2023 annual meeting of the Customization Professional Committee of China Garment Association was held at the same time of the Summit. Xie Wenjing, Project Director of Membership Department of China Garment Association and Deputy Secretary General of Customization Professional Committee, presided over the annual meeting.

At the meeting, Zhao Yabin, Deputy Secretary General and Director of Membership Department of China National Garment Association and Secretary General of the Customization Professional Committee, first summarized the work of the Customization Professional Committee in the past year and talked about the work plan of the next year.

Subsequently, the vice chairmen of the Customization Professional Committee and their unit representatives and representatives of local consultation conferences made suggestions and suggestions on the future development of China's garment customization field from the aspects of relevant policies, enterprise experience, brand development, supply chain docking, etc., and made suggestions on the promotion and use of functional fabrics, detection and certification of antibacterial fabrics The promotion and development of customized regional brands, the resource integration of supply chain collaboration, and the integration of customization enterprises and online platforms have put forward new demands and expectations.

Yang Jinchun, Executive Vice President of China National Garment Association, President of China National Garment Science and Technology Innovation Institute, and Director of Customization Professional Committee, thanked the delegates and responded to their questions. He said that in the future, the team of the special committee will pay more attention to the actual needs of enterprises, screen and optimize the vice chairmen of the special committee, and hope to use a more high-quality team to better serve the development of the customization industry.

On the evening of September 8, the "Yiyang Night · Fashion Customization Brand Joint Release Show" made a grand debut in the melodious music. The release show invited the "Yiyang New Business Clothing Customization Bureau" and the domestic Internet customization head enterprise "Yibang People" to launch the new seasonal fashion customization products, which fully demonstrated the diversified charm of customized clothing and demonstrated the strength of Chinese clothing customization brands.

"9.9 Customization Week" - the peak time industry "Fashion Fair" also made a heavy debut. At the elegant and dreamy event site, the elites of the customization industry from all over the country gathered together to ignite the enthusiasm of the whole party under the atmosphere of red wine, music, and Xileng. Passion broke the ice, and interaction and exchanges were carried out to jointly open the grand curtain of "9 ? 9 Customization Week" and set the summit to a new climax!

The "9.9 Customization Week" of China's clothing industry is an annual customization shopping festival initiated by the Customization Professional Committee of the China Garment Association in January 2021 and jointly participated by retailers, surface and auxiliary material suppliers, processors and related businesses in the clothing customization industry. It gathers the strength of the whole chain of the clothing industry to promote and popularize the clothing customization culture to consumers, Guide consumers to deeply participate in customized consumption, and give new impetus to the development of the clothing industry.

In the lobby of the main conference hall, the "customized supply chain+customized brand static exhibition" runs through the agenda of the summit. Hunan Paiyite Clothing Co., Ltd., Yiyang New Business Women's Clothing Customization Bureau, Lutai Textile Co., Ltd., Jieensheng Technology Co., Ltd., Puzhao Lan Qipao, Shengzhou Haoyou Tie Clothing Co., Ltd., Wenzhou Yike Thread Industry Technology Co., Ltd There are nine high-quality enterprises, including Saizhike Software (Shanghai) Co., Ltd. and Zhongshan Shunyu Garment Technology Co., Ltd., covering the fields of customized brands, private customization, customized factories, professional clothing, customized accessories, platform enterprises, and so on, showing the strength and level of the customization industry in an all-round way.

Field visits help to promote sustainable cooperation and business transformation of customized peers

In the morning of September 9, the guests visited the Dahan Craftsman Xiang Embroidery and Clothing College, Hunan Paiyite Clothing Group, Lucustomized and other flexible customization manufacturers and famous customization brands in Hunan Province.

Through the field investigation and exchange of Dahan Craftsman Xiang Embroidery and Clothing Academy, the guests felt the unique charm of Chinese intangible cultural heritage Xiang Embroidery and the display of the combination of Xiang Embroidery skills and clothing. The guests highly recognized Dahan International's projects such as deepening school enterprise cooperation, promoting the integration of industry and education, and holding craftsman spirit courses. It is reported that the total construction area of Xiang Embroidery and Clothing College is 6256 ㎡, which can accommodate 1000 people to carry out teaching activities at the same time. The college plans and builds the entire venue with four major types of crafts: weaving, dyeing, embroidery and sewing as the main line, and has six theme halls integrating science popularization and experience, including Hanfu Hall, School Uniform Hall, Fashion Business Clothing Hall, Blue Dye Classroom, Xiang Embroidery Classroom and Weaving Classroom.

As a modern garment enterprise established in 1993, Hunan Paiyite Garment Group has built a large database of hundred million level patterns by using digital, intelligent and big data technologies, and has become a customized production supply chain of nearly 300 customized brands nationwide with exquisite workmanship, excellent flexible customization production capacity and good reputation. Guests successively visited Paiyite Garment Digital Intelligence Technology Research Institute and Process Technology R&D Center, and expressed appreciation for the contribution of Paiyite Special Industry Education Integration Training Base to the cultivation of talents in the garment customization industry. Jiang Xuejun, the chairman of the board of directors, stressed that talent is the first productive force, and hoped that by training more skilled talents, the dilemma of employment panic in garment enterprises could be solved.

Deer customized brand is the largest customized brand in central and southern China. It has opened four direct stores in Changsha, Wuhan, and Nanchang, three provincial capitals. The headquarters flagship store (Changsha), with a total area of 1000 square meters, is a three storey single building customized residence. It is reported that LuCustom selects the world's latest style and version for development every year. Thousands of imported fabrics are available for selection, providing men with more sample clothes to try on, creating a diversified customized experience hall for suits.

The Summit will build a platform for exchange and cooperation among industry enterprises through a series of activities such as cutting-edge dialogue, show exhibition linkage, and interactive exchanges. We look forward to the next China Fashion Customization Summit coming together again! Industry colleagues can work together to create a better future for Chinese garment customization!