Guangdong Fashion Week In The Autumn Of 2023: Shengze Weaving, Feiyue Blossoming, Joining Hands With Regional Brands To Make An Amazing Appearance

On September 15, the regional brand trend of "Shengze Weaving Flourishes in Guangdong" was released, landing strongly at 2023 Guangdong Fashion Week, "Shengze Weaving" The "Feiyue Blossom" regional brand static exhibition was held at the same time, comprehensively demonstrating the construction achievements of the regional brand "Shengze Weaving" and the strong strength of the whole industrial chain of Shengze Textile.

　 Guangdong Fashion Week

Shen Chunrong, member of the Standing Committee of the District Committee, secretary of the Party Working Committee of Wujiang High tech Zone, and secretary of the Party Committee of Shengze Town, Zhang Jianhua, deputy director of the management committee of Wujiang High tech Zone and director of the management committee of China Oriental Silk Market, Liu Yueping, executive chairman of Guangdong Garment Industry Association, and Wen Jinghua, full-time executive chairman of Guangdong Garment Designers Association attended the event.

　　 This time, Shengze made a stunning appearance at 2023 Guangdong Fashion Week, which was full of highlights.

First, highlight the up and down linkage of the industrial chain. At the launch show, the strategic cooperation of supply chain coordinated development was officially launched, which marks that the two sides will highlight the industrial chain and supply chain linkage, comprehensively deepen industrial integration, build "Shengze Weaving" into an industrial brand with more global influence, boost China Textile and Oriental Fashion to shine on the global stage, inject surging momentum, and serve to build a new development pattern.

Second, highlight brand fabric market docking. As the first city in China to actively connect with Guangdong's textile and clothing industry chain, Shengze, together with more than 30 Shengze brand fabric enterprises, such as Roman Roland, Omania, Qianhang Industry, Xingfengqiang, and Adventurer, appeared in the release show and static exhibition, and injected new vitality into the regional brand construction of "Shengze Weaving" by showing the fashionable materials of Shengze brand enterprises.

Third, the cultivation and design achievements of designers are remarkable. This release show and static exhibition focused on the cultivation results of Shengze's "original design+original fabric". At present, Shengze has vigorously introduced and trained fashion creative design talents, introduced more than 40 designer studios, and has more than 260 outstanding designers of all kinds. Its design achievements have appeared in major international release shows for many times. Since this year, it has been continuously highlighted by CCTV, providing a powerful design think tank service for the empowerment of the "Shengze Weaving" brand.

Liu Yueping said: Shengze, as an important silk textile production base and product distribution center in China, has always been famous for its rich textile resources and excellent manufacturing capacity. Guangdong is a big province in the garment industry, with a huge demand for textiles. It has a natural basis for industrial cooperation with Shengze, and the garment people of the two places also have close ties and good trade contacts. Tonight is "Shengze Weaving" In the special event of regional brand trend release of "Flying Guangdong Blossom", high-quality fabrics from Shengze brand enterprises were presented on the catwalk. We hope that Guangdong and Shengze will "use cloth as a medium", strengthen cooperation and exchange, promote complementary advantages, and accelerate the realization of the grand blue map of high-quality development of the textile and clothing industry.

Shen Chunrong said that Shengze is one of the four major silk cities in China. Shengze's silk textile represents the most powerful industrial cluster, has the strongest innovation momentum, has gone out of two "world top 500" enterprises, Hengli and Shenghong, and has a strong strength of "100 billion industry, 100 billion enterprise, 100 billion market".

Strong industries promote good fabrics, and good fabrics highlight strong industries. Shengze fabric is good, which is good for fiber yarn and raw materials. Shengze is the world's largest production base of long and short fibers, with all kinds of functional fibers; Shengze fabric is good, which is good for the whole industrial chain production and manufacturing. It has created a one-stop process of spinning, weaving, printing and dyeing, and truly realized the goal of "from a drop of oil to a piece of cloth" and "from a piece of silk to a brand"; Shengze fabric is good. The good thing is that Shengze textile has opened up both sides of supply and demand, connected both ends of production and consumption, and connected both ends of design and use; Shengze fabric is good, good in ecological green, from renewable, antimony free, biodegradable, to nano, island, bio based, variety and function; Shengze fabrics are good, which is good for intelligent manufacturing. In three years, Shengze has completed more than 600 intelligent transformation projects, invested more than 10 billion yuan, and the scale of new textile materials has reached 30 billion yuan. Fabrics and materials have formed a new pattern of mutual promotion and common prosperity; Shengze fabric is good because of its cultural heritage. Shangjiukai, Sangluo, Sangshang and other brands have burst into vitality. Countless and beautiful silk patterns have been reborn, showing the charm of the times of ancient and modern splendor and integrated development.

The catwalk show is brightly lit. In "Shengze Weaving At the launch site of the regional brand trend of "Flying Guangdong Blossom", designers from Shengze and Shengze brand enterprises talked about four series of popular fabrics in the East, New Commuting, Sustainable, and Now and Future, covering functional science and technology, differentiated fiber, silk acetic acid, fashion commuting, elegant new Chinese style, sports and outdoor, etc., to show the functionality Fashion and technology. During this period, three Shengze fashion spokesmen and Shengze fashion virtual experience officer appeared again to further spread Shengze's voice, display development achievements and polish the fashion image.

September 15-22, "Shengze Weaving" The "Flying Guangdong Blossom" regional brand static exhibition will be held continuously in the 11th floor of Guangzhou International Media Port - Preface Hall. Through market-oriented zero distance docking, we will strengthen the deep integration of industrial chain and supply chain, and jointly promote the high-quality development of textile industry in both cities.

2023 Guangdong Fashion Week - Autumn Album Click to Enter