Tracing To The Source And Creating, The Intangible Cultural Heritage Is Reborn -- Guangzhou International Light Textile City And The 4Th Guangdong Textile And Clothing Intangible Cultural Heritage Promotion Ambassador Demonstrate The New Aesthetic Trend Of Lingnan

On September 19, as the annual high-profile intangible cultural heritage fashion promotion event, the fourth Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassador Joint Conference, exclusively supported by the "Fashion Creation Platform" of Guangzhou International Light Textile City, bloomed in the main venue of Guangdong Fashion Week Autumn 2023. At the press conference, Deng Xionghua, Jiang Xiaoyun, Chen Qiao, Chen Yiran, He Lian, Li Mana, Ding Dong (Zhang Qiuchan), Luo Zhaorong, Cai Biao and other nine people were awarded the honorary title of "the fourth Guangdong textile and clothing intangible heritage promotion ambassador". At the same time, the Organizing Committee also specially awarded the "Outstanding Promotion Award for Intangible Cultural Heritage of Textile and Clothing" to Guangzhou International Light Textile City, in order to recognize its extraordinary contribution to promoting the conservation and innovative sustainable development of intangible cultural heritage of textile.

　　 Traced to the source and created, showing the new color of the times of "Lingnan clothes"

Intangible cultural heritage is a vivid witness of the continuous inheritance of Chinese civilization, which contains deep thinking about life and the world. As an important part of China's excellent traditional culture, textile intangible cultural heritage shows the cultural soul, beauty of artistic conception, and essence of skills of China's traditional textile industry. It is an inexhaustible source of development, innovation, and voice of the textile and clothing industry. In China, textile culture has a long history. Silk, dyeing, weaving and embroidering, silk, silk and brocade are all bright stars of textile culture.

Focusing on Guangdong, Guangdong Fashion Week, as an important exhibition platform for the "intangible cultural heritage new manufacturing" project, since the first batch of "Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassadors" was officially launched, more and more Guangdong designers, brands and enterprises have taken "clothing" as the medium, constantly used traditional intangible cultural heritage craftsmanship in design, Let the ancient intangible cultural heritage enter more people's daily life with a more flexible attitude. In order to further promote the revitalization of Guangdong's traditional crafts and promote the high-quality inheritance and development of traditional crafts, promote the integration and innovation of intangible cultural heritage and "Lingnan clothing", build a high-quality talent team of textile intangible cultural heritage, and continue to guide people from all walks of life to participate in the conservation and inheritance of intangible cultural heritage by example, Guangdong Garment Industry Association In June 2023, Guangdong Fashion Designers Association jointly launched the declaration of the "Fourth Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassadors". Through solicitation, strict review and publicity, nine of the applicants were finally determined to become the "Fourth Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassadors".

Fashion is never a rootless wood or water. Culture to fashion is the soil of breeding, the foundation of value, and the source of innovation. One of the most important underlying logic of fashion innovation is to obtain inspiration from cultural inheritance, and then carry out content innovation on contemporary fashion industry. In today's market environment that focuses on individuality and cultural connotation, integrating intangible cultural heritage elements into textile and clothing design can not only effectively enhance the cultural value of products, but also meet consumers' new needs for uniqueness and differentiation. As the new ambassadors for the promotion of intangible cultural heritage of Guangdong textile and clothing, they took clothing as the medium to market intangible cultural heritage projects such as Guangdong embroidery (Guangzhou embroidery), Guangdong embroidery (Chaoxiu embroidery), Guangdong embroidery (Pearl embroidery), Yao embroidery, Xiangyun yarn dyeing and finishing technology, Xiangyun yarn (blank yarn) weaving technology, indigo indigo dyeing technology, and Dong brocade technology in different forms, Let more people know and feel the unique fashion charm of intangible cultural heritage, actively explore new ways to innovate intangible cultural heritage conservation and entrepreneurship and innovation development, work together to promote high-quality integration and development of intangible cultural heritage and textile and clothing industry, and actively advocate cultural self-confidence.

At the press conference, the new Guangdong textile and clothing intangible cultural heritage promotion ambassador also showed the audience a batch of intangible cultural heritage fashion products with both cultural connotation and market value, ingeniously integrating the traditional skills of intangible cultural heritage, creative fashion and modern lifestyle, which reflects the deep infiltration of intangible cultural heritage into modern life.

　　 Starting from the source and building a sustainable engine for the textile industry

The Twentieth National Congress of the Communist Party of China emphasized that we should inherit the excellent traditional Chinese culture, build a common spiritual home for the Chinese nation, provide more active and powerful spiritual force for comprehensively promoting the great rejuvenation of the Chinese nation with the prosperity of Chinese culture, and also provide a fundamental basis for the healthy and sustainable development of textile intangible cultural heritage. The textile and clothing industry is related to the needs of people's livelihood, condenses the new technology, carries the beauty of culture, links the international and domestic double circulation, has important strategic value in serving the prosperity of the country, the revitalization of the nation, and the happiness of the people, is an important driving force for Chinese modernization, and is also an important carrier for spreading Chinese culture and telling Chinese stories.

Adhering to the theme of "fashion" and centering on the four major fashion ecological elements of talents, products, information and resources, Guangzhou International Light Textile City is continuously building a "fashion source platform" in recent years, including the original design center, scientific research and innovation center, fashion trend center and industry alliance center, through a series of infrastructure upgrading and transformation and fashion project introduction, Gather and link the advantageous resources of the industry, build a variety of communication and cooperation platforms for designers, garment manufacturers, and garment enterprises, and promote the mutual benefit and symbiosis of all parties involved in the upstream and downstream of the industrial chain. It is reported that this intangible cultural heritage show has been the seventh large-scale joint press conference successfully held by the "Fashion Creation Platform".

The Organizing Committee awarded the "Outstanding Promotion Award for Intangible Cultural Heritage of Textile and Clothing" to Guangzhou International Textile City

Culture is the identification attribute of the textile and clothing industry and the source of the creation of industrial connotation value. As a key link to improve productivity, the design of surface and auxiliary materials contains cultural and aesthetic values, integrates technical and ecological values, creates commercial and social values, and is the source of inspiration and creativity, builds innovative chains, innovates production methods, and improves product quality. The Guangzhou International Light Textile City, in the name of "Fashion Origination Platform", and the "Fourth Guangdong Textile and Garment Intangible Cultural Heritage Promotion Ambassador" activity jointly trace the origin of the event, not only to pay homage to the lofty Chinese context and continue to inherit, but also to extend, surpass and sublimate the concept and connotation of "Fashion Origination Platform" again, hoping to return to the source and gather resources together, To seek inspiration from the essence of heritage and conservation classics, to radiate more integrated and symbiotic cultural elements from the source into a sustainable force to promote the development of the fashion industry, to help promote the Chinese excellent traditional culture to a broader stage in inheritance and innovation, and to be seen and loved by more people in the world.