"New Nature And Freedom -- Tambor Defines New Outdoor Trend" Released In Shanghai

On September 21, Tambor brand new series of high-quality down jackets made in China launched in Shanghai. The press conference was held with the theme of "New Nature" Heart freedom - Tambor defines new outdoor trend "as the theme, following Tambor brand The mountain aesthetics and outdoor philosophy are integrated with hard core technology and diversified design, and the trend of outdoor fashionable down jacket is redefined around the three scenes of "mountain camping", "urban exploration" and "life skiing".

Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China Garment Association, Wu Lebin, Chairman of the Venture Capital Company of the Chinese Academy of Sciences, Researcher of the Institute of Biophysics of the Chinese Academy of Sciences, Vice President of the China Entrepreneur Club, President of the Enterprise Green Development Research Institute, Tian Yongquan, Deputy Secretary of the CPC Shandong Qingzhou Municipal Committee and Mayor, Xie Fangming, the full-time vice chairman of China Fashion Designers Association, Xu Feng, the deputy director of the News Center of China Textile Federation and the president of Textile and Clothing Weekly magazine, Liu Jianguo, the executive chairman of Shandong Textile and Clothing Industry Association, and other leading guests attended the event.

More high-quality and more scenes define the new trend of outdoor fashionable down

Inspired by the outdoor gene of the Tambor brand, this conference truly restored the three scenes of "mountain camping", "urban exploration" and "life skiing" in the form of immersive creation, and redefined the trend of outdoor fashionable down jacket. More than one hundred new outdoor fashionable down jackets combine professional and practical functions with fashionable and versatile design, breaking the boundaries of urban life and outdoor sports wear, so that more outdoor enthusiasts can come to the battle with ease.

The show, where the sense of nature and the sense of science and technology interact and blend, conveys the sensory experience originating from the outdoors with multiple colors such as brilliant orange, tundra green, and mountain ash: mountains covered with forests, yellow and brown deserts, gray and black mountains, and white and holy snow capped peaks. The magnificent scenery along the way of people and nature awakens the audience's inner desire, Visually show how Tambor can unlock outdoor diversified scenes with high-quality down jacket.

For example, the star piece popular with Tambor brand users, Tambor's "outdoor light walking series" rush down jacket, benefit from the Dermizax outdoor technology fabric "can achieve a special non porous film with high water pressure resistance of 20000mm", "10000g/m2 · 24hrs (B-1 method) excellent waterproof and moisture permeability", As well as hard core performance such as "full body seam bonding", "silver film heat storage lining heats up 2-3 degrees in 30s", it not only has rainstorm waterproof performance, but also provides higher energy feedback, bringing outdoor people an excellent experience of "light warmth and moisture permeability", "fearless of wind and rain", and "one coat and three clothes". It is easy to follow the heart between daily commuting, mountain camping and outdoor hiking.

What outdoor people seek is not only the satisfaction and joy when climbing the summit, but also the extreme state of mind that is the same frequency with nature on the way to the destination. Tambor is well aware of the true meaning of "Climbing the Peak and Lingyun", and always creates classics with ingenuity, integrating high-quality down jackets with outdoor spirit. For example, Tambor's "goose down ski suit series", as a pro star product of Tambor's down jacket family, not only has a strong professional outdoor protection function, but also uses luxury goose down with 90% down, 800+cleanliness, and 18cm puffiness, equipped with Dermizax and TORAYDELFY ? The outstanding performance of outdoor technology fabrics and air flow technology system is a value experience.

In addition to the functional upgrade based on fabric and technology, this release also shows the design upgrade of Tambor. The "urban sports" and "fashion sports" master freehand printed down jacket series, co named by Tambor and the former GUCCI pattern designer, under the new combination of creativity of both sides, ensures the temperature with "sufficient down", and also follows the "fashion silhouette" design to reflect the fashionable style. In particular, the grand, simple and clear master's original snow mountain print pattern easily breaks the stereotype of "single and heavy" down jackets, brings more topical and collectible star pieces to city explorers who are always at the forefront of the trend, and conveys Tambor's more extreme pursuit of the design of high-quality outdoor fashionable down jackets.

Joining hands with the Singer of the New Generation, Xilinnai Gaoyi loves to release her true self

At the press conference, popular artist and new generation "singer" Xilinnai Gao came out as a guest invited by Tambort to watch the show, and personally matched and interpreted the look of Tambor's new outdoor light walking series down jacket style, and clocked in the interactive experience area to unlock the fun of three outdoor scenes. There are also many well-known trend bloggers who have joined in this colorful outdoor sports fashion trip, and they have come close to the mountain heritage behind the Tambor brand, releasing their love for outdoor, and demonstrating the true self of fashion.

From the onstage to the offstage, Tambor has carefully created three scenes to let guests immerse in the fun of outdoor sports, "new nature The theme concept of "heart freedom" is perfectly interpreted. On the evening of the event, the official live broadcast room of Tambor presented the trend show synchronously; The full range of new products of Tambor will be launched simultaneously in the official flagship store of Tambor Tmall and 1000+stores nationwide.

Promote the high-quality development of Chinese down jacket with brand value upgrading

Adhering to the spirit of craftsmanship in a big country, Tambor has focused on high-quality down jackets for 24 years. It has two major research and development centers and 94 original copyright designs. Its products have been exported to more than 40 countries around the world, with more than 1000 offline stores, and the domestic down jacket market share has ranked top in the industry.

Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association, said that under the guidance of outdoor down jacket professionalism and industry foresight, Tambor has deeply practiced Tambor brand The value concept of climbing the peak bravely, symbiosis with nature, integration of new technology, new technology, new design, and high-quality outdoor Fashion down jacket , which will actively promote the high-quality development of China's down jacket industry.

In the future, taking the "domestic high-quality outdoor fashionable down jacket brand" as a new starting point, Tambor will continue to uphold its unlimited love for outdoor sports, explore environment-friendly technological fabrics and cutting-edge technologies, link global high-end fashion resources, and bring the ultimate experience of "higher quality" and "more scenes" to Tambor brand users.