Guangdong Fashion Week: Designer Jiang Shuqian Joins Hands With "Qiyong" Brand

On September 22, designer Jiang Shuqian joined hands with the "Qiyong" brand to stage a grand visual feast in the beautiful Pearl River Eye Studio of Guangzhou International Media Port.

　 Guangdong Fashion Week

Its purpose is to create an original designer brand with urban light literary style for modern women with intellectual and spiritual connotation. He is good at using cotton, linen, silk, cashmere and other natural fibers to interpret the texture and color of fashion, pays attention to the innovation of technology in design, and advocates the simple life aesthetic value of "making the best use of everything".

Since the inception of the brand, it has adhered to the consistent style of living, discovering and designing with heart, endowed contemporary women with a free, calm and environmentally friendly attitude to life, and won the love of urban white-collar workers, literary women, fashion creatives and other customers in different fields.

"Its use" 23 autumn and winter theme - "Everything can wait", draw inspiration from the natural things, water, flowers, pine, jungle, birds These words that span time and space can also be transformed into clothes. Through stretched silhouettes, soft touch, harmonious colors, and elegant printing, they can reach ordinary daily life and pay homage to romance and beauty. The picturesque mountains and rivers make everything beautiful. In fact, everything is worth waiting for.

In this series, the most fascinating thing is the use of new Chinese style heavy industry embroidery, vivid flower shapes, combined with the density of beads, pure hand sewing, inheriting the spirit of craftsmanship. Fashion is a cycle, Over time, it is new. Like a Chinese symbol that has been swaying for thousands of years: coiled buckles, hand knitting seems to return to the time of tying ropes to remember things. Wearing this exquisite new Chinese style clothes, it seems like a lady slowly coming out of the alleys of old Shanghai. Exquisiteness is a woman's best attitude. It has nothing to do with age, material, or appearance. It is a state of life and a skill that can be learned both inside and outside. Only when you are gentle with yourself and have a sense of quality of life can you walk the road of life calmly and elegantly.

A large number of jacquard fabrics and fine and warm cashmere are used to return to the fabric itself and experience the original texture and touch of the fabric. The simplest and purest thing can best reflect your intentions. This seemingly effortless nature and purity all reveal the intention of reducing complexity to simplicity, so that the simple surface can show a full sense of texture and a peaceful life state. Use pure materials, abandon redundant design, show the beauty of nature, and provide a comfortable and natural experience for women who live hard.